Hongmeng re evolved, and the commercialization process of native games accelerated

Recently, at the Huawei Developers Conference（ HDC), Huawei Announce the latest progress of Hongmeng ecology: HarmonyOS NEXT Launched for developers and pioneer users Beta And will be officially commercially available in the fourth quarter of this year. from two 019 The Nianhongmeng operating system was officially released. By the beginning of this year,   Fully use the autonomous kernel, and then In June, the commercial horn, 1700 It's been Hongmeng for many days The days of "pure blood evolution".

For the game circle, this game “ Pure blood evolution ”What does it mean? Nearly 100 game manufacturers gave the best response with their actions: Nearly 100 head game manufacturers, such as NetEase Games, Leyuan and Sanqi Games, participated in the completion and development ceremony of Hongmeng Ecological Original Game on the game service forum to celebrate the completion and development of Hongmeng Ecological Original Game, and jointly witnessed the construction of Hongmeng Ecological Game.

In the past year, thousands of lines and thousands of industries gathered in Hongmeng ecology, five thousand A number of common applications have been launched, including more than one thousand and five hundred (s) have been put on the shelves. At each key node of Hongmeng's development, all links of the game industry are not only observers, but also active participants and promoters.

In the new stage of Hongmeng ecology, Huawei's interactive media corps  CEO Huawei Terminal Cloud Service Interactive Media BU President Wu Hao announced on the game service forum that Harmony OS NEXT Huawei Game Center client upgrade, petal game developer services (hereinafter referred to as “ PGS ” ） two The release and the upgrade of Hongfei's plan and other important content to promote the development of native games have sent a clear signal to work together with game partners to create Hongmeng's ecological boutique games.

Three key words can be extracted from the development process of Hongmeng in the past decade: "Independent and controllable", "900 million devices" and "technology empowerment" will represent new opportunities, new directions and new increments for the development of the game industry in the era of game stock. This year, H DC The grand scene of, also reflects the rapid prototyping industry consensus: as Hongmeng accelerates to enter a new stage of commercialization, with the technology enabling, participants in all aspects of the game industry will soon witness a new round of "Take off collectively".

900 million+Hongmeng ecological equipment, the next "growth dividend period" is around the corner

stay When "seeking growth" has become a common proposition faced by domestic developers, practitioners have launched exploration in many directions in the past. Since the developer preview of Hongmeng Galaxy Edition was released at the beginning of the year, its ecological potential and considerable technological innovation imagination space have been identified by many leading developers as a breakthrough for development.

From the perspective of Hongmeng itself, since the establishment of the project, Hongmeng has honed a sword for ten years, realizing all self research from operating system kernel, file system, programming language, artificial intelligence framework and large model, providing an autonomous, controllable, safe and reliable technical base for the game industry. Ao Ran, executive vice president and secretary-general of China Audio Video and Digital Publishing Association, said that Primitive Hongmeng not only provides a more reliable and open development environment for game developers, but also is born for industrial innovation, which will give various possibilities to the future game industry and become an important engine and driving force for industrial development.

In terms of scale, Hongmeng ecology has become one of the most important independent flow ecology in the market. According to the research institute According to the data released by Counterpoint Research, the share of HarmonyOS in the Chinese market reached 17% in the first quarter of 2024, surpassing iOS, which accounted for 16%, and officially became the second largest operating system in China. The number of equipment in the whole Hongmeng ecosystem has also exceeded 900 million, becoming the fastest growing new generation of intelligent terminal operating system.

Compared with the huge system coverage across multiple scenarios and categories, the supply of Hongmeng native applications is still in a climbing period. At present, it comes from 18 vertical fields and meets the user's usage duration 99.9% of 5000 key applications have started native application development, but there is still a significant difference from the total number of more than two million apps in China's mobile device market. This means that in the current state, applications that join Hongmeng Ecology first will get more cake from the already huge traffic pool, and use more frequent user touch opportunities to seize traffic opportunities.

In addition to the pure traffic increase, Hongmeng Ecology is expected to bring more structural changes to the game competition paradigm we are familiar with. Although some outside voices believe that Hongmeng is benchmarking Android or iOS， However, with the continuous development and maturity of Hongmeng's operating system, Hongmeng has accumulated a large number of digital base capabilities with unique innovative characteristics, which makes it impossible for us to simply apply past experience to predict the future development prospects of Hongmeng.

For example, as the first pan terminal operating system in history to open up hardware and scenarios and support diverse interactions, Hongmeng Ecology has the ability of free circulation, which will generate a large number of new game scenarios and needs. In the current mainstream mobile games In addition to PC and tablet devices, smart screens, car machines and other devices are likely to become the main game scenes in the future. The scale of the entire game ecosystem may also grow further with the diversification of user contacts.

In addition, relying on the Pangu model, Primitive Hongmeng has a system level AI The ability to create a new Xiaoyi agent further strengthens the characteristics of native intelligence. With the continuous development of artificial intelligence research, on the one hand, developers may AI capabilities and game experience are more fully integrated to create a unique native intelligent game experience. In addition, add HarmonyOS NEXT System level AI The game distribution efficiency and refined operation capability will be further improved with the blessing of capability; On the other hand, based on the intention framework, the content of high-quality games will be distributed intelligently in the whole scene, allowing users to obtain more original high-quality games more efficiently, so that game distribution can enter “ Find people in the game ” The era of “ Two way rush ” To help developers maximize the efficiency of content access.

In short, the new Hongmeng ecology not only brings new traffic scenarios to developers, but also integrates the technical innovation of hardware and software collaboration with high-quality content to unlock more possibilities by stimulating user experience and upgrading play methods. This is very precious in the game circle that is eager for the next outlet.

Commercially, step down the accelerator key, and technical empowerment helps developers "Seize the opportunity"

In order to help more developers share the dividends of Hongmeng Ecology Harmony OS NEXT When entering a new stage, Huawei Game Center released Harmony OS NEXT New version of client, full support Harmony OS NEXT Adaptive PGS2.0 and the upgraded Hongfei plan help developers to efficiently develop Hongmeng native games and innovate native game experience through soft and hard collaborative technology innovation and incentive support policies.

The general manager of Huawei terminal cloud service game center introduced the upgrade of Huawei game center client, which will be based on HarmonyOS NEXT Recommend features such as native delicacy and native intelligence and professional content in the editing room, recommend and revise the home page game, aggregate and display high-quality games in scenes, and increase user contacts of native games; New The "Discovery", "Column", "Game Library" and other modules will provide traffic support for high-quality native games, help games achieve long-term operation, and continue to build high-quality content distribution positions.

In the past, the threshold of adapting to Hongmeng has made some developers hold a wait-and-see attitude towards joining Hongmeng Ecology. With the cooperation of Huawei and a large number of external developers, the industrialization ability of Hongmeng's native games has been further strengthened. PGS 2.0 has fully supported the HarmonyOS NEXT game adaptation this time, based on the original Hongmeng technology innovation and tool suite, to achieve efficient development. At present, more than 90% of the game engines have joined Hongmeng Ecology, and the adaptation of third-party plug-ins is progressing steadily. It has completed the coverage of audio and video, physical engines, operation analysis and other subdivisions. Fast game developers can also use sinking to O S Fast game engine at the level of, and lower threshold Fast adaptation of "one time development and multi platform operation". Huawei has also set up a professional team of more than 200 people to help developers complete the whole process of Hongmeng native games from development to access.

According to the technical directors or producers of many projects such as All Star Streetball Party, The Original Journey, Wanlong Awakening, etc., with the help of technical capabilities, tools and development kits covering the whole link, they have hardly encountered serious difficulties in adapting to native Hongmeng. Huawei, on the other hand, has followed up from the initial stage of adaptation in an all-round way, helping partner developers solve technical problems in the whole process. It is understood that the adaptation research and development time of typical products such as "I'm the Big Boss", "Nine Spirits" is as low as two weeks.

The perfect game Zhuxian 2》 Chai Yi, the engine leader, shared their adaptation experience on the game service forum. As a representative of high standard games《 Zhu Xian 2 》Access to PGS 2.0 performance tuning technologies and tools such as superframe, superframe, HiSmartPerf, etc., to improve game performance, which not only reduces development costs but also significantly improves development efficiency. "Zhu Xian 2" has applied a new end cloud light tracing technology, which uses cloud side computing power to provide high-end light computing for the end side, enabling mobile devices to support real-time rendering of more than 1 billion rays per second, realizing the introduction of PC level ray tracing image quality into the mobile gaming experience, and further improving the immersive experience and quality of the game.

P GS Provide game developer services covering the whole life cycle of the game from project establishment to operation, P GS 2.0 Continue to help the refined operation of the game. Mutual entertainment《 Romance of the Three Kingdoms · Zeng Lingpeng, the release producer of the Strategic Edition, shared that under the new Hongmeng ecology · Access to Strategy Edition PGS Operation services, innovative user interaction methods, and system level entrances such as Xiaoyi suggestions and negative screen are used to remind of two major events in the game, namely, recruitment of military officers and attacks on the city, so as to increase the revisit rate of players to 97% 。

In addition, when the investment exceeds seven zero Huawei game center has been upgraded on the basis of billion star plan "Hongfei Plan", to adapt Harmony first OS NEXT The developers of the game will give multiple gifts such as early traffic support, exclusive feedback plan settlement feedback, etc. The game that conforms to the ecological rules can get more million level launch incentives, and further expand the revenue outlook. The general manager of interactive media business of Huawei terminal cloud service said that they hoped to repay the enthusiasm of developers to actively adapt to Hongmeng through practical actions.

It is not difficult to see from a series of updating actions that technological innovation based on software hardware collaboration, Harmony OS  NEXT In addition to meeting and stimulating users' needs, it helps the development of high-quality games based on a series of characteristics such as full scene, native fluency, and native intelligence; At the same time, it has also broken the traffic deadlock and brought new incremental opportunities for developers with new user touch methods and innovative game content experience; The actual benefits of developers in Hongmeng ecology will be improved through the flow support and incentive plan. All these actions have proved that joining Hongmeng Ecology is a must "Win win" choice.

epilogue

Since last year, many game manufacturers have been actively seeking changes and constantly exploring new paradigms of growth. Some manufacturers are seeking to reconstruct the business model of evergreen games, and many listed companies are planning fast games ... Now, the development of Primitive Hongmeng and the popularity of game developers show us that the next opportunity for development is at hand.

From a higher standpoint, our imagination of the game form in the past is also largely limited by the ecological rules dominated by the operating system. Now, with The duopoly pattern of iOS and Android has been broken, and Hongmeng has become the "third pillar" of the global terminal ecological pattern; Huawei is more open, cooperative and win-win, providing developers with efficient full link development tools and capabilities, and working with developers to create a Hongmeng ecosystem. Our structural perception of the entire game industry may also be overturned in the near future.

Under the rush of thousands of people, Hongmeng ecology converges into a galaxy. The open Hongmeng ecology may soon turn a new page in the history of science and technology. At present, we may be standing at the node of historical change, and the best witness to this great change "Sightseeing place" is to join in.

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