The effect of the big price cut is that the sales of iPhone 15 Pro Max have soared

According to the latest research of Counterpoint Research, Apple and Samsung mobile phone The sales ranking occupies all the positions in the top ten, and other brands failed to join the list, highlighting the dominant position of these two manufacturers in the global smartphone market.

In this quarter, iPhone 15 Pro Max won the title of the world's best selling mobile phone with its outstanding sales performance. The sales of Pro series accounted for half of Apple's total sales in the first quarter of 2024, becoming a key force to promote its sales growth.

The reason why the iPhone Pro series can achieve such excellent results is due to its significant upgrade in configuration, which is clearly different from the standard iPhone. For example, the Pro series is equipped with high refresh rate display, A17 Pro processor, 48 megapixel main camera, periscope telephoto lens, titanium body and other high-end functions.

The iPhone 15 Pro Max can become the sales champion thanks to Apple's price reduction strategy implemented worldwide. Especially in the Chinese market, Apple launched promotional activities before the Spring Festival, but the initial discount did not achieve the desired effect. Subsequently, during the 618 E-commerce Festival, Apple launched an unprecedented price cut, which effectively promoted the growth of sales.

Specifically, the original price of iPhone 15 starts at 5999 yuan, and then drops to 4599 yuan after discount; The original price of the iPhone 15 Pro starts at 7999 yuan and drops to 6099 yuan after discount; The original price of the iPhone 15 Pro Max starts at 9999 yuan, and then drops to 7949 yuan after discount. Among them, the iPhone 15 Pro 1TB version has the largest discount range. The original price is 12999 yuan, but after the price reduction, it is 10699 yuan, and the price difference is up to 2300 yuan.

This price reduction strategy has achieved remarkable results. Data shows that within the first hour of Tmall 618's launch, Apple's turnover exceeded 1.5 billion yuan, fully demonstrating the positive impact of the sharp price cut on sales.  

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