Printing at home, winning the future: comprehensively covering family needs, HP upgraded and laid out household printing products

Today, "Printing at Home, Winning the Future" 2024 HP Spring Home Printer Trend New Product Release Conference and Partner Conference was successfully held in Beijing. At this press conference, HP made careful integration and strategic layout for China's home printing market, and officially launched HP home inkjet printer, home learning continuous supply printer and home laser Multifunctional integrated machine Three core series of product families, a total of 16 new printing products, comprehensively increase the household printing market, and enrich the household printing family product matrix. As an innovative leader in the printing industry and a trusted brand, HP has always adhered to the spirit of keeping pace with the times, and has a deep insight into the needs of local consumers. From product design, technological innovation to solutions, HP has been constantly innovating to meet the growing needs of family users for diversified home printing under the new normal of life, bringing more variety Higher quality print options and experiences.

The 2024 HP Spring Home Printer Trend New Product Conference and Partner Conference Conference

Zhuang Zhengsong, senior global vice president of HP and president of Greater China, said in his speech at the new product launch, "Since HP entered China more than 40 years ago, it has always adhered to the strategy of 'in China, for China', and adhered to the core concept of 'customer demand as the source', constantly promoting the innovation and optimization of product portfolio and services. HP will work hand in hand with its partners to make every user enjoy the fun of learning and living, inspire inspiration, and create an efficient, convenient and intelligent experience with HP printing products. "

Zhuang Zhengsong, Global Senior Vice President of Hewlett Packard and President of Greater China

Jin Weidong, global vice president of Hewlett Packard and general manager of printer and consumable products division in Greater China, said, "Based on the profound accumulation and precipitation in the Chinese market, HP has closely followed the pace of the times, focused on the increasingly diversified printing needs of Chinese families, and worked with the vast number of partners to build a strong industry ecosystem, committed to providing high-quality products, diversified product combinations, excellent use experience and personalized solutions to meet family members in all aspects Advanced printing needs in study, work and life. Looking forward to the future, HP will continue to deepen its efforts in China's home printing market, lead the industry's innovation trend, and bring more high-quality and efficient printing products to users. "

Jin Weidong, Global Vice President of Hewlett Packard, General Manager of Printer and Consumable Products Division in Greater China

At the press conference, Jin Weidong had an in-depth conversation and exchange with PremalKazi, the global head of HP's home printing business division. They jointly discussed how HP can help the development of the home printing market by providing a comprehensive portfolio of laser and inkjet printing products and tailoring efficient and convenient solutions to the actual needs of local users, so as to bring home users a high-quality printing experience.

PremalKazi, Global Head of Home Printing Business Unit, HP

In the product release phase, Cesare Gritti, director of HP's home printer hardware products, and Shen Hao, general manager of the Massive Printing Products Department of HP's Printer and Consumable Products Division in Greater China, introduced the newly launched home printer product family in detail through a wonderful dialogue, Let users better understand the unique advantages of these products in meeting the needs of different family members in various home scenarios.

Cesare Gritti, Director of Home Printer Hardware Products of Hewlett Packard (left) and

Shen Hao (right), General Manager of Massive Printing Product Department of HP Printer and Consumables Business Unit, Greater China

Focus on family's diversified needs and enrich the advanced use experience of product portfolio

In recent years, with the popularity of home learning and mixed office, the demand for printing schoolwork materials and office documents has surged, which has injected a sustained development momentum into the home printer market. According to the consulting report of iMedia, the occupancy rate of household printers in China will rise from 5% in 2019 to 8.9% in 2020. It is estimated that by 2025, the size of China's printer market is expected to reach 40.84 billion yuan, of which the size of the household printer market is expected to exceed 6.21 billion yuan, and the sales volume is expected to reach 3.2 million units, which will double the market size of 2.97 billion yuan and the sales volume of 1.55 million units in 2020.

It is worth noting that in 2022, more than 80% of household users who purchase household printers will have a strong demand to print school materials. These users are in different academic stages, and their demands for printing equipment show personalized differences, including cost, print volume, color, and printing speed. They expect that the printer can become a powerful assistant in their study, work and life, help them print their lessons and review materials, office documents efficiently, and record the details of life, so as to meet the diversified use needs and achieve the balance between self growth and work life. However, because printers are precision machines, ordinary families may lack experience in operation. Therefore, ease of use has become an important consideration for home users when choosing printers. They prefer easy to use, zero technology threshold printing equipment.

As an innovative leader in the printing industry, HP has always adhered to the design concept of "from users to users", and constantly iterated technology and products. This time, HP launched three series of printing products, namely, home inkjet printer, home learning continuous supply printer, and home laser multi-function machine, which fully meet the differentiated printing needs of different family roles. It is worth mentioning that this is also the first time that HP has officially incorporated the laser multi-function machine into the core product series of home printers, and has launched two models: HP home laser multi-function machine (suitable for single-sided and double-sided printing needs) and HP Jump series double-sided laser multi-function machine to meet the needs of modern families for efficient Advanced requirements for multi-function printing solutions.

On the basis of printer initialization and networking configuration, HP does "addition" for products, and "subtraction" for user learning and operating costs. Users connect mobile devices such as mobile phones and computers with printers through HPSmart APP WeChat And other applications to achieve remote printing, greatly simplifying the printing operation process, allowing home users to break the physical space restrictions, and achieve "ALL printing" at any time and anywhere.

Comprehensive upgrade of content experience to meet the needs of multidimensional scenarios

As content value-added services increasingly become a key advantage in market competition, and the printing function of online learning resources has become a strong demand for home printers, home users pay more attention to whether the products have rich online resource services when purchasing printing products. At the same time, home office workers also put forward higher requirements for rich and efficient printing functions and flexible and convenient mobile printing experience. In order to meet these needs, HP, together with ecological partners, has carefully built a hardware Software , a home office and learning ecosystem integrating content resources. The system is deeply adapted to home learning and office scenarios, and provides users with an exclusive and diversified content experience. Whether it is home education or telecommuting, it can enjoy convenient, efficient and personalized services.

HP cloud box solution: HP cloud box solution supports wireless remote printing on the mobile phone, and can upgrade WeChat printing functions for some printers without WeChat printing settings, making printing functions more intelligent and convenient, and meeting various needs in home use scenarios. Users can easily set up cloud box Internet access and connect all-in-one machine with simple operation, without complicated configuration and settings, which greatly reduces the learning cost of home users. In terms of application scenarios, the solution is not only suitable for online job printing, but also equipped with massive learning resources and AI synchronous tutoring function to help the comprehensive development of home education through intelligent diagnostic learning assistance.

HP Cloud Printing Applet: The "Whip Cloud Printing" applet has created a one-stop home education "content store" for users. Users can easily connect printers with WeChat to enjoy a more convenient mobile printing experience. The applet not only supports multiple printing requirements such as documents, invoices and photos, but also meets specific requirements such as ID card copying and ID card photo printing. At the same time, it also provides a large number of learning and entertainment print materials, which is convenient for parents to obtain high-quality educational resources in a timely and efficient manner.

HP revitalizes the family of home printer products, bringing home users a new printing experience of "All Printing"

HP household inkjet printer - focus on the demand for entry to household printing and help K12 education sink into the market

HP brand, easy choice:

As an entry-level household printer, it has sold nearly 700 million sets in the world.

Affordable, cost-effective:

High quality output, excellent daily printing, with HP original ink cartridge, can achieve up to 700 pages of black and white or 700 pages of color printing, without frequent replacement of ink cartridge, and easier maintenance.

The printing cost is as low as 0.06 yuan for black printing and 0.12 yuan for color printing per page, which is reliable and cost-effective for long-term use.

Convenient operation, time-saving and labor-saving:

The computer installation and setting can be completed quickly in a few simple steps.

With strong compatibility, it can be used with cloud boxes of well-known domestic institutions to easily achieve mobile phone printing and mobile printing.

Printing, copying and scanning in one can easily meet the needs of common families such as documents, school work, etc.

Simple appearance, light and practical:

The appearance design is simple and modern, with outstanding color matching and multi-color options. It is compact, compact and light, suitable for various family environments and different spaces. The details highlight the humanized design.

HP home inkjet printer

HP home learning continuous supply printer - learn well and be more efficient

Super easy to use

HP high-quality original ink is used, which is waterproof in black and gorgeous in color. No matter black and white or color printing, it can present excellent printing effect and restore true color. At the same time, the printed document is clear and sharp, and the image is lifelike, so the marker can be assured that it will not smudge when you take notes.

The ink bin printer certified by the third-party organization keypoint intelligence authority allows users to enjoy excellent print quality without purchasing expensive professional photo machines, which is an excellent choice for photo printing. It supports the borderless printing function, leaving no white edges on the photos, bringing more beautiful and exquisite printing effects.

Worthy and durable

The original HP high-capacity ink cartridge with high print volume supports 4000 pages of black and white printing, 6000 pages of color printing, and no ink change for three years. Black and white ink costs only 0.01 yuan per page, and color ink costs only 0.036 yuan per page, making home learning and home office easier and more affordable.

There is no need to consume a lot of ink during the initial installation, and the ink is used more efficiently.

There is no need to replace the waste ink bin, greatly reducing the cost of invisible home printing.

There is no need to clean the print head frequently to avoid ink consumption, and long-term mass printing is more durable.

Easy to use

Users can easily connect printers through Bluetooth BLE and Wi Fi, and the distribution network can be easily completed by four simple steps.

One click activation of WeChat printing enables remote printing via HP cloud printing applet at any time, even if you are away on business.

Rich learning materials and massive question banks can be obtained through WeChat printing, greatly improving the efficiency of home learning.

HP home learning continuous supply printer

HP home laser multi-function machine - comprehensive functions, compact size, affordable home printing

Fashionable and compact, with versatile home decoration

Pure white has a fashionable and exquisite appearance, and can be matched with a small body, which can adapt to various home decoration environments and meet the aesthetic and needs of modern home life and family office workers.

Excellent quality, high definition printing quality

Professional laser quality makes it easy to meet diversified printing needs. The original HP toner cartridge designed for high-quality printing can clearly present the details of words and pictures while quickly completing the printing job, and every page can show excellent quality.

Efficient printing, all-around assistant

The printing speed can reach 20 pages/minute, greatly improving the efficiency, saving time and labor, and easily meeting the needs of home printing.

It integrates multiple functions of printing, copying and scanning, and can meet various daily printing tasks, including homework printing, work document printing, ID card copying, etc.

Users can access HP Smart smart applications can easily scan files directly into e-mail and network folders.

Wireless direct connection, intelligent management

Wireless printing is supported, and users can easily print and scan on the go with HP Smart applications.

Users can directly connect to printers through smart phones or tablets without connecting to the network, which is convenient for printing.

HP home laser multi-function machine

HP household double-sided laser multi-function machine - powerful, fashionable appearance, preferred for household double-sided printing

High speed double-sided, saving money and effort

29 pages/minute for single-sided printing, 18 pages/minute for double-sided printing, and dual band Wi Fi with automatic connection function ™， Efficient office and easy speed up; Automatic double-sided high-speed printing, users do not need to turn pages manually, saving time and money, saving half of the paper and more environmentally friendly.

Easy to use, intuitive operation

Intelligent guided operation panel makes printing experience more simple and intuitive; It is equipped with an intelligent breathing lamp to achieve an interactive printing experience. Users can confirm the progress of printing tasks without going to the printer.

Fashion colors and simple design

The appearance is small, the design is fashionable and simple, and various Morandi color matching is suitable for various modern family environments.

Convenient connection and worry free mobility

It supports multiple connection methods such as HP Smart application and WeChat applet (remote printing), supports mobile phone (remote printing) printing, and handles office documents and homework anytime and anywhere, making printing more convenient.

HP household double-sided laser multi-function machine

HP has been working in China for more than 40 years and has always adhered to the strategy of "in China, for China". Looking forward to the future, HP will continue to focus on users, work closely with partners, rely on reliable and durable printing products, comprehensive and detailed strategic layout and dynamic intelligent cooperation ecology, and continue to create a more efficient and convenient new printing experience for Chinese home users.

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