Wangfujing in Beijing, Chenghuang Temple in Shanghai, Kuanzhai Alley in Chengdu, and Lei+Village in Hefei are all well-known food gathering areas. They bring together local or online food and beverage to form a beautiful scenery.
The good news is that Jiaxing will also have a food gathering place with unique memory, which is located at the old south gate, which is now the south gate head of the east area of Meiwan Street.
Jiaxing Featured Food Cluster
Old Jiaxing people may still remember how happy the Chenguang in Nanmentou was at that time. There were cold drink stores, and barbecue shops that could be eaten only during the Spring Festival. Of course, there were also a lot of big and respected old families gathered here.
Yesterday morning, the reporter went to the south gate first to "inquire", and saw that the site decoration has been basically completed. At present, it is in the stage of investment attraction, and the delicious food that everyone knows well will gather here. "We want to recover the food memory of old Jiaxing through this project in Nanmentou, and build this place into a food gathering place full of Jiaxing memories," said Zhou Li, deputy general manager of Jiaxing Tourism Development Co., Ltd. of Jiacheng Group.
Jiaxing Tourism Development Co., Ltd., Wufangzhai Group and Jiaxing General Supply and Marketing Office jointly established Jiaxing Nanmen Meiwanli Catering Co., Ltd., and renovated the original buildings in the east area of Meiwan Street, which has been basically completed.
The reporter saw at the scene that the decoration of the south gate head was mainly in Chinese antique style. The ground on the first floor was divided into 36 small shops, and dozens of eight immortal tables and large round tables were put on the second floor. It is worth mentioning that the company has collected a lot of old Jiaxing decorations, such as old washstand, old TV, old bicycle, old chair, old abacus, and even old electric shock protector and manual popcorn equipment. They are placed on the scene one by one, which can instantly pull people into the space-time tunnel and remind us of the details of old Jiaxing in the deep memory.
Collect the taste of old Jiaxing
"On the first floor, we plan to give priority to small restaurants, introduce local specialty snacks, and present them to everyone in the form of experience and ready to eat." Fan Xuefeng, general manager of Jiaxing Nanmen Meiwanli Catering Co., Ltd., told reporters that in the process of investment attraction, they adopted two forms of invitation and recommendation, The staff are invited door to door, and also accept the recommendation from all walks of life to attract reputable and high-quality businesses.
"At present, more than half of the shops have been confirmed, and some are still under negotiation." Fan Xuefeng introduced that the invited businesses were mainly local well-known non legacies and special category businesses, such as Fuxing Tangyuan and hand-made zongzi of Wufangzhai, white soy sauce and pure hand-made rice wine brewed by Shendang. "We are mainly experiential, and we are not allowed to display and sell just here." Fan Xuefeng revealed that the white soy sauce brewed by Shen Dang may appear in the form of soy sauce and lard mixed with rice, and the pure handmade rice wine will also have on-site tasting.
Another example is the popular Zhangcuifeng jam mango in the small shop at the school gate when I was a child. It was packed in a glass bottle and sold to consumers on the spot with yellowed oilpaper. "We hope they can restore this scene, instead of selling the packaged products in the factory directly." At the same time of absorbing specialty snacks into the market, Nanmentou should also tell the brand and historical stories.
On the second floor, the reporter saw a stage, dozens of Eight Immortals tables and round tables. "On the second floor, box dishes will be provided and 'Jiaxing Eight Bowls' will be introduced, such as braised pork, pickled dishes, etc. Customers can choose the set meal they need according to the number of diners." Fan Xuefeng introduced that for the cooking of the "Jiaxing Eight Bowls", he believed that Nanmentou would try to restore the taste of old Jiaxing.
The reporter met several businessmen who just came to negotiate at the scene. Although the investment promotion work is progressing smoothly, and the number of businessmen under negotiation exceeds the number of shops, Nanmentou still hopes to hear the voice of more Jiaxing citizens. "Welcome the old Jiaxing people to recommend special snacks to us. You are welcome to recommend and we are going to invite investment. We hope that you can experience the experience of" eating all over Jiaxing in one shop "in Nanmentou." Fan Xuefeng shouted to Jiaxing citizens through the evening newspaper. You can tell us the taste of Jiaxing in your memory through the Evening News Hotline or the Evening News WeChat public account, and the Evening News will convey and continue to track the report.
Committed to the inheritance of food culture
Wufangzhai, Shendang Brewing, Zhang Cuifeng, these well-known Jiaxing brands will gather at the south gate. However, in the process of investment promotion, the staff found some regrettable things. Some brand holders of specialty snacks have been transferred or face the dilemma of no successors.
Maogou noodles is a famous snack in Pinghu. The boss is 72 years old, and the employee is 56 years old at the minimum. Every day, from 4:30 a.m. to midnight, they break fans by hand, and can eat the authentic old flavor. "Let's talk to the boss and hope they can come to Nanmentou to set up a shop, but the actual situation is that they can't come." Fan Xuefeng gave an example, Later, they will try to "leave" the taste by learning art.
"We hope to discover, record and inherit Jiaxing's food culture, even form a replicable model, and export our food stories to more places through the Nanmentou project this time." Zhou Li believes that the brand stories of time-honored brands should be excavated, protected and recorded, not only for taste, but also for craftsmanship, culture and stories, Should be completely inherited.
It is reported that Nanmentou plans to officially open before and after the Mid Autumn Festival. The format of Meiwan Street will be adjusted in the future.
