India plays the magic weapon MX Player, which will be changed soon! Less than 700 million were acquired by Amazon

According to sources, South Korea's Video playback Software And OTT service platform MX Player have been acquired. At present, the company has become a comprehensive video streaming media platform, with more than 280 million users worldwide.

It is reported that Amazon has reached an acquisition agreement with Times Internet on Wednesday night local time and completed the acquisition of MX Player. However, the valuation of this transaction is less than 100 million US dollars (about 725 million yuan), far lower than the valuation of 500 million US dollars when the company raised funds last time.

Although the details of the transaction have not yet been announced, it is said that Amazon plans to retain the MX Player brand. In addition, some people speculate that this acquisition may be a choice to expand Amazon's influence on video streaming services in India.

In February last year, it was reported that Amazon and MX Player were conducting transaction negotiations, and Sony At that time, they also planned to take part. However, due to the complexity of Zee merger, Sony finally gave up this plan.

It is worth noting that Amazon has been expanding its video streaming service in India in recent years, and has launched free but advertising video streaming service to enhance its influence in second and third tier cities and more remote areas.

At the same time, Amazon has also maintained partnerships with some local telecom operators in India to promote Prime Video bundled packages.

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