Sandisk Backup Rubik's Cube Released to Create Massive Desktop Space

On May 21, Western Digital held a media sharing meeting for Sandisk series products in Beijing. Huang Minying, senior product marketing manager of Western Digital Corporation in China, formally introduced Sandisk's backup Rubik's Cube desktop SSD to media friends and users in detail, and also brought the latest information about Sandisk's rich storage product portfolio, including mobile SSD series, high-capacity SD Express memory card series and Type-C interface flash disk series. At the same time, a question and answer session was arranged after sharing to answer some questions about product information in detail.

With the upgrade of equipment, the specifications of professional users' videos and photos are also upgraded. 4K video content is gradually popularized, and 8K content production is no longer a niche, which directly leads to an exponential increase in the amount of user backup data. Many users are seeking more massive storage space, simpler storage steps, and the storage experience of "instant access".

Stefan Mandl, Vice President of Sales in China and Asia Pacific Region of Western Digital, said at this media sharing meeting: "Entering the era of digital economy, in addition to the growing number of digital content creators producing a large amount of content, the amount of data generated by individual users in their daily lives also shows an explosive growth trend, which also gives rise to the demand for high-capacity and high-performance storage solutions. For a long time, the Sandisk brand has continued to explore and innovate. At the beginning of this month, it released its first desktop solid state drive product, "Sandisk Backup Rubik's Cube Desktop Solid State Drive", to help users easily back up and obtain high-resolution photos, videos and documents, and conveniently put them together. This year's "6.18 Shopping Festival" has also kicked off, and several brands in the consumer level field under Western Digital will continue to bring high-quality storage solutions and multiple surprises and benefits to consumers to meet the needs of multiple scenarios in the future. "

In order to better provide professional photographers, photography enthusiasts, content creators and consumers with storage and backup needs in their daily work and life with a massive space for fast transmission, Western Digital officially launched the largest external desktop solid state disk under the Sandisk brand at present - the Sandisk Backup Cube desktop solid state disk, Focus on solving the pain points such as slow transmission speed and large occupation area of desktop solid state disk, and improve users' daily backup experience as a whole.

To some extent, desktop storage devices used for backup often pay more attention to large capacity and stable storage, which is also the reason why many products use HDD mechanical hard disk as the carrier of desktop storage. However, mechanical hard disks are more suitable for storing cold data with low access frequency. For hot data content that requires frequent access and has certain editing needs, the Sandisk Backup Magic Cube desktop solid state disk can give full play to its interface generation advantages, storage speed advantages and volume advantages.

The Sandisk Backup Rubik's Cube desktop solid state disk uses USB 3.2 Gen2 x1 interface, with a capacity of up to 8TB, which can help users store more photos and video collections CAD Files, 3D rendering materials, large AI generating files, music libraries and other important documents. The reading speed of up to 1000 MB/s and the writing speed of 900 MB/s enable users to easily and quickly access large files such as 8K video, which is about four times faster than traditional desktop HDD products - this data is based on the internal comparison test of Western Digital's own 8TB WD My Book desktop hard disk. This means that users can quickly backup and obtain a large amount of data in a short time, which is very suitable for professionals who need to process high-resolution video files and large databases.

The product uses USB Type-C cable, exFAT format, and is compatible with Windows or macOS. Users can use Apple Time Machine or the accompanying Acronis True Image for Western Digital Backup software Automatic backup. With the cooperation of Type-C cable and 1000MB/s reading speed, users can directly connect the device to the Sandisk Backup Cube desktop solid state disk for Video editing It is also difficult for mechanical hard disks to perform operations such as.

The Sandi Backup Rubik's Cube adopts a very modern design style. The dark gray color matches with the orange marking line across the middle of the fuselage, which is very harmonious, and is suitable for placing in home desktop, studio and other scenes. It also won the 2024 Red Dot Design Award. Its compact size and modern shape allow professional users or family users to maximize the use of desktop space. Sandi Backup Rubik's Cube not only has a breakthrough innovation in technology, but also has achieved a perfect combination in market positioning and user experience, which is one of the important reasons why it has won the Red Dot Design Award and received widespread attention.

In the Q&A session of Huang Minying, senior product marketing manager of Western Digital Corporation in China, we learned that the design of the Sandisk Backup Rubik's Cube desktop SSD is mainly to provide consumers with high-performance and powerful desktop storage solutions. It conforms to the use scenarios of many consumers. For example, content creators are concerned about storage devices with high reliability, speed and capacity, because they often take many high-resolution videos and photos. Home users are more concerned about the entertainment backup center that is easy to use, convenient and easy to integrate into the home environment. Small studios are concerned about secure backup storage solutions. Based on this, the Sandisk Backup Rubik's Cube desktop solid state disk can meet their requirements.

In addition to the Sandisk Backup Rubik's Cube desktop solid state disk, this sharing meeting also showed Sandisk's rich storage solutions from memory card, mobile solid state disk series to Type-C flash disk series, covering various scenarios of user data storage, which can meet users' needs for data storage, transmission, processing and backup in different scenarios.

From left to right, Sandisk SD Express memory card and Sandisk mobile microSD Express memory card

What impressed me most at this sharing meeting was the innovative Sandisk ® SD Express and microSD ™ The Express memory card series, which is equipped with PCIe and NVMe interfaces, can achieve the performance of solid state disk, and has a read speed of 880MB/s and a write speed of 650MB/s. In Ms. Huang Minying's sharing, we learned that Sandisk has been paying attention to the market dynamics and cutting-edge development direction. Even though the SD Express specification has not been popularized to the camera host at present, it has started layout research and development. This is also concerned about the increasingly high storage requirements of consumers, which has promoted the establishment of the SD Express standard. Western Data has achieved a technological breakthrough, and is expected to launch a 2TB memory card with a larger capacity this summer, and a 4TB super capacity SDUC memory card in 2025. In addition, SD Express memory cards are backward compatible devices, and the application scenarios will be more extensive.

On the whole, in this sharing meeting, we can feel that the Sandisk brand of Western Digital has always had a deep insight into the changes in the market and user needs, and has grown together with the Chinese market with high-performance, high-quality and reliable products, which not only further enriched the storage product portfolio for creative workers and studios, It also meets the demand of consumers for storage in the digital era. The new Sandisk Backup Rubik's Cube desktop solid state disk impressed me with its high performance, large capacity and elegant design. It has a wide range of application scenarios, and both professional content creators, business people and ordinary consumers can obtain great convenience and value. Of course, with the increasing demand for digitalization, a large number of Sandisk storage products, including the Sandisk Backup Rubik's Cube desktop SSD, will continue to shine in the field of consumer storage and provide users with more high-quality storage solutions.

During the 618 promotion period, Western Digital also brought consumers a wealth of product choices. Its products have been widely recognized by consumers. You can pay more attention to the activities of Western Digital in the 6.18 shopping festival.

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