Lotto Technology: OWS open earphones will surpass mainstream products in the market in 2024

According to the latest report of RUNTO, the sales volume of China's online Bluetooth headset market in the first quarter of 2024 will reach 17.57 million pairs, up 15% year on year. Among them, the online headphone market share of OWS open headphones was 14.4%, an increase of 7.7 percentage points over the same period last year, and the sales volume increased significantly by 148% over the same period last year. This is one of the major increments of the overall headphone market.

Since 2022, OWS open headphones have shown a strong growth momentum. In 2023, with the continuous development and breakthrough of directional audio technology, the off the ear design of OWS earphones is rapidly sought after by consumers. According to the data in the first quarter, the online market share of TWS wireless Bluetooth headset is still more than half, but the market share has dropped by 7%.

It is worth noting that in the view of some consumers, "lightweight and comfortable" is an important factor for them to choose open headphones. In addition, in terms of product functions, "spatial audio", "active noise reduction", "health monitoring" and other major functions are increasingly favored by consumers.

Lotu Technology predicts that by 2024, the proportion of OWS open headphones in China's headset/headset market will exceed 20%. In the future, OWS open earphones will further become the mainstream product in the market, and will continue to integrate with the main functions of TWS earphones, such as spatial audio, active noise reduction, health monitoring, etc.

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