"Embrace AI to link the future" TECT Digital Culture and Tourism Theme Forum was successfully held

On May 16, TECT2024 Digital Culture and Tourism Forum, co sponsored by Qipu Smart Technology, Ipsos China Consumer Technology Research Institute and Hanover Milan Exhibition Company, was held at Guangzhou International Tourism Exhibition (GITF) 2024. At the same time, the forum released TECT2024 Digital Culture and Tourism Theme Report "Embrace AI and Link the Future".

This is the third successful TECT Digital Culture and Tourism Forum. To seek benefits from technology and seek development with science and technology, from informatization, digitalization to intellectualization, the forum constantly introduces new quality productivity into the cultural and tourism industry to promote the development of the industry with science and technology.

Luo Guozhao, chief editor of Qipu Smart Technology, said that after going through informatization and digitalization, technology has reached the stage of intelligence and AI. Technology is not a self satisfied toy in the field of science and technology. It is necessary to make due contributions to improving quality and efficiency for more enterprises. The culture and tourism industry is connected with many individuals, such as practitioners and consumers, on one end, and culture, transportation, catering, accommodation and other major industries on the other. It involves a wide range of regions and fields, diverse user needs, and large technological gaps. Science and technology enterprises can do more for users. TECT exhibition area displays a variety of services and products from cultural relics restoration, digital presentation, digital human production, digital marketing to information system integration to provide users with end-to-end solutions.

Zhou Qiqun, curator of TECT Digital Culture and Tourism Forum and president of Ipsos China Institute of Consumer Science and Technology, first released TECT2024 Digital Culture and Tourism Theme Report "Embrace AI and Link the Future". From the perspective of science and technology, cross-border interpretation of the background and significance, top-level design and outlook, and policy support of "AI+cultural tourism", analysis of six empowerment development directions with examples, interpretation of the latest application cases from home and abroad, and discussion of new business forms, new play methods, new scenarios, and new marketing brought by AI for the cultural tourism industry.

Xinwei Imagination is a small giant enterprise in the field of digital restoration of cultural relics. It has full link technologies such as 3D digital acquisition, data processing, micro trace restoration, etc. Zhang Bo, co-founder/vice president of the company and head of the Culture and Tourism Business Department, introduced the use of AMD Ryzen Threadripper processor and Radeon graphics card to form an AI basic computing platform, and through AI visual enhancement technology, Let the Yandun inscription, which has gone through more than 300 years of wind and rain but is no longer clear, present to today's people the realization process.

The booming low altitude economy that is about to break out is the representative of the new quality productivity. Yihang manned UAV has taken the lead in providing commercial services in many urban scenic spots. He Tianxing, vice president of Yihang Intelligent, is more looking forward to the life scene of "fighting for a flight", testing the water in large scenic spots and developing urban low altitude tours, so that more people can approach, accept and enjoy the flight experience.

As a leading manufacturer in the field of large models in China, Zhipu AI has launched a large model product for the culture and tourism industry, which can provide applications such as route arrangement and experience sharing at the C end, while providing enterprises with applications such as customer service, public opinion and publicity at the B end. "Smart life and smart cultural tourism are not far away, and AI technology has been widely penetrated into the cultural tourism industry", said Wu Weijie, vice president of Zhipu AI, "and constantly explore more business opportunities for customers in mature business models."

Xuanmi Technology can provide a large area, multi person motion posture capture technology from multi seat to single seat. Related AI algorithms are not only widely used in sports events, but also can be extended to sports tourism, virtual reality interaction, character digital reproduction and other multi application scenarios, bringing cultural and tourism activity participants a far more than traditional plane, one-way interactive experience. Li Honggang, founder of Xuanmi, highlighted the high accuracy, low latency and low cost features of this AI technology, which can enable expensive and complex systems to enter more user scenarios.

As a technical solution from front-end application to background implementation, Kuan Heng Technology can provide users with end-to-end full link product solutions. Wu Weixin, general manager of the market department of Kuanheng Technology, said, "relying on the localization advantages, enterprises can provide users with proprietary scheme design and implementation more closely, so that users can achieve what they want."

In the wonderful round table interaction, the guests discussed the application of AI in the cultural and tourism industry, as well as the opportunities and challenges faced in this process. It is the responsibility of science and technology enterprises to empower thousands of people and integrate into hundreds of industries. Especially at the moment when AI technology is booming, the introduction of science and technology can not only create more business opportunities for the culture and tourism industry, but also bring better consumer experience to the consumers of culture and tourism services, and make their own contributions to bringing supply and demand closer.

In addition to the forum, the TECT Digital Culture and Tourism Exhibition Area, covering an area of 300 square meters, displayed a number of AI intelligent applications and solutions, providing visitors with a platform for in-depth understanding of technology enabled cultural and tourism industry solutions.

In addition, TECT Digital Culture and Tourism Forum also entered the museum. Deeply understand the needs and pain points of actual users, and collide with more sparks of thought with users, so that AI technology can step down from the altar, be closer to users, serve more consumers, and create more business opportunities for cooperation.

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