Apple iPhone 15 Pro exposes serious price reduction: starting from 7200 yuan

Last year's iPhone After the release of the 15 series, it was criticized as "squeezing toothpaste". At the same time, Android mobile phone Manufacturers have launched more attractive products. This has led Apple to face huge shipping pressure. Recently, IDC, a market research organization, released the shipment data of the global mobile phone market, showing that iPhone shipments in the world from January to March ranked second, down 9.6%.

In order to solve the sales problem, Apple officials had to adopt a price reduction strategy. Last Christmas and this year around the Chinese New Year, Apple official website held promotional activities. However, on the third-party channel, the price reduction of iPhone 15 Pro is more serious. At present, the 256GB version of the iPhone 15 Pro with the original price of 8999 yuan can even start at about 7200 yuan, and the difference is enough to buy an Android midrange computer.

In the domestic market, Apple's situation is more difficult. According to the data of domestic mobile phone activation in the first quarter of 2024 released by BCI (the top three are Vivo, Glory and Huawei respectively), Apple only ranks the fourth, with the shipment of only 10.569 million units, a decline of nearly 20%.

since Huawei Mate 60 Since the launch of the series, the market performance has been booming. In the first quarter, the domestic activation volume increased by 81% year on year, reaching 10.584 million units. In addition, the newly launched Huawei Pura series has been officially announced today, which also means that Huawei will further seize the high-end market.

To sum up, Apple has already faced serious sales difficulties, which will be even more difficult in the second half of the year. If the iPhone 16 series does not have a killer, users are likely to continue to lose.

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