Suddenly, Qualcomm will launch PC chip product line in 2023

Early this morning, Qualcomm officially announced the next generation of Arm based SoC plan, "designed to set a performance benchmark for Windows PCs." Qualcomm hopes to use this product line to confront Apple's M-series processors head-on. They said they will provide test chip products to partners and some designated users as soon as September next year, In 2023, the product will be fully marketed. At present, the name and parameter information of the product line are published. The news of Qualcomm was very sudden and unexpected.

Qualcomm Incoming PC Chip

After all, in recent years, the mobile terminal has been suppressed by the performance of Apple's A series chips, which does not have much advantage. This time, Qualcomm announced the launch of PC class chips directly targeting Apple's M chip, which shows that Qualcomm has also been forced into a corner. In fact, Qualcomm has tried to launch PC chips (Snapdragon 8cx processors) before, but Apple's M series is too strong and the market response is flat. Although Qualcomm's return to the PC market is ostensibly intended to benchmark Apple's M chip, in fact, Intel, the real big brother of the PC chip market, is another powerful competitor.

PC chip 8cx ever released by Qualcomm

However, one interesting aspect of this release is that Qualcomm's PC processor research and development team is headed by the Nuvia team established by three former Apple employees. They have participated in the research and development of Apple's A series chips. This time, there is no doubt that they will have to face the M chip of their old owners. Whether they can surpass each other, let's wait and see! For our consumers, it is a good thing that there are troublemakers. After all, there is one more choice. In order to win the market, each company will also make further sales strategy adjustments, and ultimately benefit our consumers. However, having said that, I think the most important thing to solve in the chip market is the problem of capacity and supply. What do you think?

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