Guangming Daily, Beijing, October 7, by reporter Yao Yaqi According to the Ministry of Culture and Tourism, according to the data center of the Ministry of Culture and Tourism, 515 million domestic tourists traveled from October 1 to 7, a year-on-year decrease of 1.5% on a comparable basis, and a return to 70.1% on a comparable basis in the same period before the epidemic; The domestic tourism revenue reached 389.061 billion yuan, a year-on-year decrease of 4.7%, and recovered to 59.9% in the same period before the epidemic; Tourist satisfaction reached 85.5. The holiday market is generally safe, stable and orderly.

Red tourism continues to heat up. Red tourist attractions and patriotism education bases all over the country have launched a series of activities to offer red cultural feast to tourists. Tourists revisit red memories, visit revolutionary sites, listen to red stories, and feel the feelings of home and country in tourism. The Ministry of Culture and Tourism launched the publicity campaign of "Celebrating the Birthday of the Motherland and Watching the Great Changes in Tourism". Important nodes of the Great Wall, the Long March, the Grand Canal and the Yellow River National Cultural Park have become popular card punching spots for tourists. Beijing CPC History Exhibition Hall, Shanghai CPC First National Congress Memorial Hall, Yan'an Revolution Memorial Hall, Jiangxi Jinggangshan Revolution Museum, Beijing Xiangshan Revolution Memorial Hall, National Museum, Military Museum and other venues are popular red landmarks during the National Day holiday. The Department of Culture and Tourism of Hebei Province and Hebei Radio and Television jointly launched the "National Day" large-scale full media live broadcast special program - starting from Saihanba, leading the audience to experience "red tourism, golden culture, green ecology, blue seashore, silver ice and snow".

Short distance holiday travel. Affected by the rebound of weather and local epidemic, the demand for medium - and long-distance tourism has not been fully released. Holiday tourist flow is mainly concentrated in the province, with local tourism, peripheral tourism and suburban tourism being the mainstream. The "light tourism", "micro vacation" and "house hotel" characterized by short time, close distance and high frequency are favored by tourists. Vacation hotels, high-quality rural homestays and hotels around theme parks in the suburbs of tier one and tier two cities are popular. RV camping and surrounding self driving have become hot spots for travel. According to the special survey data, 49.1% of tourists choose to travel across cities within the province, 4.1 percentage points higher than last year; 88.3% of tourists travel within 300km; The number of self driving tourists reached 55.8%, 10 percentage points higher than that of last year; The proportion of tourists visiting the countryside and suburban parks around the city was 28.9% and 25.8%, respectively, 4.6 and 5.7 percentage points higher than that of last year. In Tianjin, Zhejiang, Hainan, Guangxi, Yunnan and other places, the "immersion vacation" of staying in hotels and B&Bs is popular with tourists. In Beijing, Anhui, Sichuan, Henan, Shandong and other places, tourists travel mainly by self driving in the surrounding short distance and suburbs.

Parent child tour and research tour have become popular in the market. This National Day holiday is the first long holiday after the implementation of the "double reduction" policy, and the demand for parent-child tourism and research tourism is released. Based on local resources, various cultural and tourism public education activities have been carefully organized, and good results have been achieved. Featured farms, homestays, art galleries and museums with parent-child and family themes are favored. The special survey data shows that 43.3% of tourists choose to travel with their families. From the perspective of travel motivation, the proportion of close to nature and parent-child research is 37.2% and 19.8%, respectively, 4.7 and 1.7 percentage points higher than last year. The museums in Zhongshan Scenic Area, Jiangsu Province launched four research activities and four thematic exhibitions. Shanghai launched the "architecture readable" shuttle bus, creating a new experience mode of "sightseeing bus+micro tourism", providing parent-child families with the experience of studying and traveling around Shanghai and reading the city. Dongying City, Shandong Province, launched a high-quality route for research and learning in the golden autumn mystery.

On the basis of epidemic prevention and control, various regions have launched a number of cultural and tourism products with regional and folk characteristics. New products, new scenes and new services are constantly emerging, and the integration of foreign tourists' tourism and local residents' leisure has become a common phenomenon. Online and offline exhibitions were launched in museums, cultural centers and other public cultural places around the country. Based on traditional culture and modern creativity, many places have held a variety of cultural and tourism activities. In Chongqing Zhongzhou Old Street, Nanjing Confucius Temple and other blocks, the scenic spots integrate cultural elements such as intangible cultural heritage handicrafts, cultural and creative products, animation cartoons, flash mobs, and Han costume performances to create a living cultural and creative consumption scene. Shanghai, Guangdong, Hunan, Chongqing, Guizhou and other places have held a variety of online and offline interactive activities, so that people can stay at home and enjoy "cloud tourism", "cloud watching" and "cloud watching".

During the National Day holiday, all tourist attractions strictly implement the requirements of "limited quantity, reservation and peak shifting". Hebei guided tourist attractions and cultural tourism public places rely on the "Happy Tour of Hebei", "Happy Tour of Hebei" and "Happy Enjoy Hebei" and their own time division booking platform to implement the reservation system. Scenic spots in Guizhou, Yunnan, Inner Mongolia, Jilin, Liaoning and other places announced the remaining tickets and real-time tourist volume information of the scenic spot through official microblog, WeChat, radio and other channels. All front-line staff in the scenic spot wore masks, strictly implemented control measures such as measuring body temperature, checking health codes, queuing 1 meter away, and arranged special personnel to guide the passenger flow. The Ministry of Culture and Tourism, through the comprehensive monitoring and emergency command platform, conducts real-time monitoring on epidemic prevention and control and safety production in more than 300 5A tourist attractions nationwide every day, and "point-to-point" guides local governments to deal with various problems and hidden dangers in a timely manner to ensure safe and orderly holiday tourism.