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Group Dynamics Cultural projects Media financing communication Industrial development

Social Responsibility Report of Yangcheng Evening News (2023)
Yangwan Group's Booth Appears at the 20th ICIF
Breaking 70 billion yuan! The brand value of Yangcheng Evening News has reached a new high, ranking first in the national evening newspapers

scored twice! Yangcheng Evening News "Lingnan on the Cloud" international communication and financing platform was selected as the innovative case of in-depth integration and development of China's newspaper industry
Co construction unit+1! The Youth League Committee of Yangcheng Evening News Group and the Youth League Committee of Guangdong Unicom signed an agreement on the joint construction of the Youth League
Yangwan "Lingnan on the Cloud" international communication and financing platform was selected as a national innovation case
Yangcheng Evening News Group held the celebration of the 103rd anniversary of the founding of the Communist Party of China and the "July 1st" commendation conference
A new reading experience is coming! Yangcheng Evening News client Yangcheng Paihongmeng native application officially launched

Yangcheng Evening News Group, founded on May 18, 1998, is one of the earliest large-scale newspaper groups in China, sponsored by Guangdong Provincial Party Committee, and is a new modern cultural communication group with Lingnan characteristics. The Group has "five newspapers" (Yangcheng Evening News, New Express, Guangdong Construction News, Coke Life, Yangcheng Sports), "two journals" (Youyue Life, Autumn Light), two websites (Jinyang.com, Xinkuai.com), "two ends" (Yangcheng Evening News, Yangchenpai Client, New Express Client), and a publishing house (Yangcheng Evening News Publishing House), And 32 subsidiaries such as Yangcheng Creative Industrial Park. The communication business covers network, newspaper, periodical, book publishing, digital media and other media, and the industrial operation involves cultural creativity, entrepreneurial services, investment management, performance, exhibition, art and many other fields.

Cultural consultant

Yangcheng Evening News Group hired the first group of 13 group cultural consultants to give professional advice on topics such as deepening cultural communication, studying the trend of cultural industry, and developing and expanding cultural public welfare undertakings of the Group, based on the "Humanity Bay Area" and "Lingnan Culture".
Lingnan on the Cloud

The "Lingnan on the Cloud" Cultural Expo is a normal offline creative activity and online international communication platform founded by Yangcheng Evening News, including the "Lingnan on the Cloud" cultural expo website, the "Lingnan on the Cloud" channel of Yangcheng Evening News news client, etc.
Lingnan Culture and History

Lingnan Culture and History is a permanent column jointly established by Yangcheng Evening News and the Culture and History Committee of the CPPCC Guangdong Provincial Committee. It deeply explores the cultural resources of Guangdong Hong Kong Macao Bay Area in a broad time dimension, reflecting the traditions and achievements of Lingnan culture. The Yangcheng Evening News collected and compiled a matrix of documents to activate the literature, went deep into the front-line archaeological sites and old places to interview, approached history through "field investigation", and polished a concise and understandable series of literature and history reports.
Lingnan Context

Shantou Context

Shantou Context, co sponsored by the Publicity Department of Shantou Municipal Party Committee, Shantou Municipal Bureau of Culture, Radio, Television, Tourism and Sports, and Yangcheng Evening News Newspaper Group, focuses on Shantou's cultural history, cultural inheritance, and cultural construction from multiple perspectives, leading Shantou's economic and social construction with unique cultural advantages, and doing a good job of "overseas Chinese" in the new era.

Zhuhai Context

Zhuhai Context, co sponsored by the Publicity Department of Zhuhai Municipal Party Committee and Yangcheng Evening News Group, focuses on the cultural history, cultural construction, cultural inheritance, literary creation and other aspects of Zhuhai, and serves the economic and social construction of Zhuhai.

Guanyi Context

The full media special issue of Guanyi Culture focuses on Dongguan's cultural history, cultural inheritance, cultural construction, and cultural industry from multiple perspectives, excavates the profound cultural connotation of the "manufacturing city", vigorously promotes Dongguan's cultural construction, and promotes the inheritance and development of Lingnan culture.

Intangible cultural heritage integrated into tourism hastens the birth of industry; ancient papermaking can also revitalize the countryside

Protecting intangible cultural heritage rooted in the countryside, integrating intangible cultural heritage into rural tourism, and laying a solid foundation for rural revitalization are the key to the "survival" of Guangdong intangible cultural heritage in recent years.

Lingnan Context

The all media weekly Lingnan Culture is jointly launched by Guangdong Provincial Department of Culture and Tourism and Yangcheng Evening News, focusing on the cultural history and heritage of Lingnan, jointly combing and guarding the "Lingnan Culture", and promoting the inheritance and development of Lingnan culture.

Lingnan Culture Overseas Edition

Yangcheng Evening News and Sing Tao Daily Overseas Edition jointly created a boutique special edition of Lingnan Culture, which was published on the global distribution network of Sing Tao Daily Overseas Edition, covering more than 100 cities in North America, Europe and Oceania where overseas Chinese live, and has great communication influence.
Famous doctor in Lingnan

Yangcheng Evening News is deeply engaged in the field of massive health. It has teamed up with the top three hospitals to establish a Lingnan famous doctor think tank, build a platform of "famous doctors+health services", open up online and offline massive health services for the convenience of the people, and popularize medical knowledge. Through cross-border collaboration, the project will irregularly organize famous doctors to go to schools, community free clinics, health lectures and other activities to deliver health science popularization services to thousands of families.
Wanli Hongdao

Yangcheng Evening News carried out special research in various cities, explored red cultural and tourism resources, and launched a series of financial media products of "Ten Thousand Miles Red Road Guangdong Red Mark". The project organized the "Yangcheng Evening News Media Think Tank Deep Research Group" to carry out in-depth research on special topics, held the "Ten Thousand Miles Red Road" expert review seminar, and carried out a series of mass themed education activities across the province, such as patriotism education into schools, red culture into communities, and red tourism to send wisdom to the countryside.
Guangdong accent

As an international communication project of news culture launched by Yangcheng Evening News, Guangdong Today · Local News has been launched in more than 50 foreign media newspapers, online new media and social media communication matrix groups around the world. Relying on the full media matrix of Yangcheng Evening News and the communication platform of "Young League of Famous Media at Home and Abroad", it has widely spread Lingnan culture and vigorously promoted the "going global" of Lingnan culture. The project covers more than 10 million overseas users, and creates a path of international communication based on cultural people, culture to promote feelings, and culture to build trust.

Main Park of Yangcheng Creative Industrial Park
Yingde Park Qingyuan Yingde Yinghong Scientific Innovation Town
Nanhai Branch
Zengcheng Park - Yangcheng Fashion Valley
Shaluo Park - Shaluo High tech Creative Industrial Park
Nansha Park - Xinghai Art Industrial Park
Dongfeng Dongyuan District - Yangchengtong to earn foreign exchange

The main park of Yangcheng Creative Industrial Park, formerly known as Guangzhou Chemical Fiber Factory, is a large-scale cultural and creative industrial park established by Yangcheng Evening News Group in 2007 and one of the 16 national cultural and creative industrial parks in Guangzhou. The main park has gathered more than 100 enterprises, basically covering all new business forms of culture and technology. The total output value of the main park is 20 billion yuan, and nine listed companies have been cultivated successively.

Qingyuan Yingde Yinghong Science and Technology Innovation Town is jointly built by Yangcheng Evening News Group and Guangde Park, and is planned to be built into a city of black tea in the future. Yinghong Science and Technology Innovation Town takes tea culture, tea industry, and tea technology as the core, explores new ways to revitalize the countryside, and helps Qingyuan break the urban-rural dual structure and an important position and platform for urban and rural integrated development in the Guangqing junction area.

Nanhai Branch of Yangcheng Creative Industrial Park is located in Guangfo New City, and it is planned to build a Lingnan featured technology+cultural and creative industrial park in the future. The park will vigorously build three emerging industry platforms, including artificial intelligence and blockchain application platform, international underwear industry big data service platform, and Dawan District cultural and creative industry cluster cooperation platform, and focus on cultivating and developing strategic emerging industries.

Yangcheng Fashion Valley is jointly built by Yangcheng Evening News Group and Guangdong Kunyin Investment Management Group Co., Ltd. In the future, it is planned to develop a cultural and creative industry with the fashion industry as the core, provide a gathering place for brand headquarters, fashion celebrities, original designers and their upstream and downstream industry service providers, and build a national fashion industry benchmark highland with the help of the project's political, industrial, academic and research fund service platform.

Shaluo Park of Yangcheng Creative Industry Park is currently under construction. In the future, it is planned to cultivate and develop a new generation of information technology industry, focusing on the development of innovative drugs, medical devices, health products and other three types of products, and strive to cultivate a number of competitive health industry brand enterprises with international competitiveness to promote the innovative development of the health industry.

Xinghai Art Industrial Park, located in the center of Lanhe Town, Nansha New District, Xinghai's hometown, is a reconstruction of three old factories in the original industrial zone. It is the first landing project signed by Yangcheng Evening News Group and Lanhe Town People's Government to jointly build a "cultural and creative town" strategic cooperation, and is committed to building a new landmark of cultural industry in Nansha and an art highland in Nansha.

Yangcheng Tongchuanghui, formerly the headquarters of Yangcheng Evening News Newspaper Group, is now committed to building a new mobile Internet incubator and entrepreneurial complex. The park has introduced Tencent Maker Space, positioned as an ecological entrepreneurship and innovation demonstration base in the city center, with more than 130 enterprises settled in the park, the total registered capital of enterprises in the park exceeded 7 billion yuan, and the enterprise cluster with an output value of more than 10 billion yuan has been cultivated.

Yangcheng Evening News has always adhered to the content construction as the foundation and advanced technology as the support to explore the establishment of an all media communication system, striving to forge an all media editing team that can pick, write, edit, shoot, broadcast and draw 18 kinds of martial arts. Relying on the mode of "news+culture+service" and the full media matrix communication platform with the brand of "Yangcheng Evening News" as the core, a complete mobile communication chain of "1+2+3+N" has been built, covering more than 100 million users.

Financial media platform
Original video
Creative design
H5 Long picture poster Quadruplicate sheet
Brand activities
Flower Land Literature List Cultural caravan Newspaper Copying Competition Education Navigator Homecoming other

Yangcheng Evening News continues to promote media integration, explore the establishment of the "news+" integrated operation mode, face government affairs, business, social services and other fields, activate the linkage ability of content structure, operation system and ingenious products, and achieve "multi win" in economic benefits, social benefits and other aspects. We have a professional team that integrates customer service, whole case planning, creative design, video production, technical support, content production, and activity execution to provide customers with personalized integrated media communication solutions.