Original title:

Shenzhen Travel of Sichuan Culture: (Quote)

See Sanxingdui, Huahua and Sushi "Play" ICIF (Theme)

West China Metropolis Daily - cover news reporter Li Yuxin's photo report in Shenzhen

Focus on the 20th Shenzhen ICIF

This is a winding and flexible "ribbon". On the electronic screen presented by this "ribbon", the bronze vertical mask from Sanxingdui Ruins, the bronze head with gold mask, the Shang and Zhou Dynasty gold mask from Jinsha Ruins, and the charmingly naive giant panda were vividly presented. These "top streams" of culture from Sichuan also flow slowly over the Sichuan Pavilion with this "ribbon", attracting countless visitors to stop and stay.

On May 23, the 20th China (Shenzhen) International Cultural Industry Fair (hereinafter referred to as "Shenzhen ICIF") opened. As a high standard, large-scale and influential exhibition in the field of China's cultural industry, Shenzhen ICIF has experienced 20 years of development, recording the pace of China's cultural industry towards high-quality development, and is known as "the first exhibition of China's cultural industry". On site, the exhibition area is 160000 square meters, and there are 8 exhibition halls in total, making the latest technology, creativity and achievements of cultural industries around the world available here.

Among them, the Sichuan Pavilion with the theme of "Digital Enabling Culture Sichuan" has gathered more than 40 key cultural enterprises (units) focusing on culture and technology in the province, focusing on the key directions of digital culture and museum, digital culture and tourism, digital publishing, intelligent media technology, online audiovisual, animation and games, the ten major events of Sichuan cultural development in 2023, and the construction of Sichuan cultural big data system, With the help of holographic projection, AR, VR, AIGC and other digital technologies, it presents the achievements of Sichuan's cultural digitalization construction and the new scene, new business form and new model of digital culture.

The Sichuan Pavilion of the 20th Shenzhen ICIF is very popular, showing the diversity of Sichuan culture.

"Sanxingdui: Sleeping for thousands of years, waking up and shocking the world" naked 3D video.

Through the "Su Dongpo Agent Plus" developed by Cover Media Technology Company, you can experience direct dialogue with "Dongpo".

Sichuan Hall of Fame "Celebrity Digital Culture Star Spectrum".

The "top stream" of Sichuan Culture and Museum comes to immerse in the past of ancient Shu in Sanxingdui

The sand is flying. When the eyes of the bronze mask half buried in the soil slowly open, and then follow the camera, it seems to enter the "gate of time and space" three or four thousand years ago. Later, cultural relics such as bronzes and gold artifacts from Sanxingdui Ruins seemed to "walk out" of the screen, showing the magnificent and splendid ancient Shu civilization in the shocking effect of naked 3D

When you come to Hall 15 of Shenzhen International Convention and Exhibition Center, just follow the cultural elements of Sanxingdui and giant pandas to find the Sichuan Pavilion. When stepping into the exhibition hall, the "sun bird" from Jinsha Site bloomed at the foot, emitting dazzling light. At the main entrance of the pavilion, the XR ultra HD immersive experience space made in Sichuan is presenting the past of ancient Shu in Sanxingdui Jinsha Site.

According to the on-site staff, this experience space is composed of thousands of LED flexible screens. Using the ultra-high definition immersive display technology, combined with the unique flexible screen splicing technology, distortion correction technology, fusion perspective technology, multi-channel visual synchronization technology and other cutting-edge technologies, a space with high immersion, high definition Virtual reality digital space for multi person interactive experience.

Go ahead and come to the center of the exhibition hall. In the large LED screen of the Sichuan Daily Newspaper Group booth, the naked 3D video of "Sanxingdui: Sleeping for thousands of years, waking up and shocking the world" is playing cyclically. In the picture, the "gate of time and space" slowly opens, and the bronze and gold wares of Sanxingdui Ruins float in front of the audience. At the same time, the most mysterious "tenth bird" on the bronze sacred tree hovers around the tree in the form of particles. With the longitudinal extension of the lens, it presents a quiet and spectacular panorama of the Sanxingdui Museum, echoing the theme of "sleeping for three thousand years, waking up and shocking the world".

"This video uses digital means such as 3D visual effect painting, international particle special effect, bone binding, etc. to connect 17 selected cultural relics of Sanxingdui into a civilization journey across time and space." The on-site staff introduced.

With the help of scientific and technological means, although Shenzhen is thousands of miles away from Sichuan, visitors can still start a digital tour of Sanxingdui in the Sichuan Pavilion of Shenzhen ICIF and feel the moving details of Sanxingdui cultural relics. If this is not "enjoyable", the various interesting and practical cultural and creative products displayed in the exhibition hall can firmly lock the audience's feet. Inspired by the tea set of Dragon and Tiger Zun in Sanxingdui, and the bronze figurine decorations in Sanxingdui that play mahjong... In the vast history of ancient Shu civilization, the audience can even "take home" Sanxingdui culture.

Dialogue with digital person "Su Shi" and stepping into a picturesque digital picture

"I'm Su Shi, what do you want to talk about?" How would it feel to "talk" with Su Dongpo, a writer for thousands of years? What kind of wisdom does he have that he wants to share with contemporary young people? As a very important cultural card of Sichuan, Su Dongpo is the first famous scholar born in Sichuan. In the Sichuan Pavilion, the stylized digital person "Su Dongpo Agent+", developed by Cover Media Technology Company, is answering the audience's curious questions, making people here feel the charm of the integration of Chinese excellent traditional culture and modern technology.

It is reported that "Su Dongpo Agent Plus", based on the latest AI technology mechanism, integrates the big model of the financial media industry and business knowledge data, and takes the 2D/3D digital human image as the display form. It has the interactive ability of smooth dialogue, knowledge question and answer, role play, fun interaction, etc. with users. In the course of question and answer, this time and space question and answer that has spanned thousands of years interprets the infinite charm of Sichuan historical celebrities.

After "talking" with Sushi, do you also want to travel through the elegant Song Dynasty and feel the gathering of literati and scholars? Don't worry. At the Sichuan Pavilion, you can also travel through the famous painting "Xiyuan Gathering" in the Song Dynasty in a second to feel the elegant demeanor of the Song Dynasty literati singing poems and lyrics, and singing with the piano. The Sichuan Hall of Fame, which was unveiled in the Sichuan Pavilion, used the form of electronic display to present the four elegant scenes of Song Dynasty aesthetics in ancient paintings, namely, "picking flowers, ordering tea, hanging pictures, and burning incense".

At the same time, the "celebrity digital cultural star spectrum" from the Sichuan Hall of Fame has also been presented on a huge screen. By clicking and sliding the information on the screen, the audience can see the detailed information of 73 historical celebrities in Sichuan from the Pre Qin Dynasty to the modern times, including their life histories, figure relationship maps, and vivid video presentation.

"The Sichuan Hall of Fame is a museum under construction, which focuses on 140 Sichuan celebrities from ancient times to the present. This time at the Shenzhen ICIF, we brought the first phase of digital content of Sichuan celebrities, which is the information of 73 Sichuan celebrities in total." Chen Cheng, a staff member of the Sichuan Hall of Fame, introduced the "Celebrity Digital Culture Star Spectrum" displayed on the scene, The big data model is used to build the relationship map of celebrities and present the research data.

"Through the 'Celebrity Digital Culture Star Spectrum', the audience can also find Sichuan celebrities of different times, among which there are still some secret connections. These interesting small details are waiting for the audience to find out." In this area, there are also Dongpo Q&A digital people, creating an immersive interactive tunnel in the dialogue, and digitally displaying Sichuan historical and cultural celebrities, Lead the audience into the picturesque digital scroll.

Tianfu's Elegant Book Collection Meets the Metauniverse

How can you come to Sichuan Pavilion without the top class "Huahua"? At the entrance of the exhibition hall, many cute and cute puppets have made many visitors take pictures with their mobile phones. Beside the dolls, cultural and creative products such as notebooks, refrigerator stickers and brooches with giant panda elements also emerge in endlessly. It turned out that Sichuan Pavilion directly moved the physical bookstore - "Panda Bookstore" to Shenzhen ICIF.

"We exhibited nearly 200 cultural and creative products and books with the theme of giant pandas and 'Huahua' on the site, taking the shape of 'Panda Bookstore' as the carrier. In addition, some digital projects were also presented on the site." Shu Yi, a staff member of Xinhua Wenxuan Publishing Management Department, introduced. On the scene, it can also be seen that in front of a screen, many viewers are wearing VR glasses and experiencing a digital product called "Dongpo Library".

"This product uses the technology of digital book collection, combined with the theme of Sansu culture, to create a virtual space of the meta universe. After entering the space, users can appreciate Su Dongpo's works, or wear VR glasses to interact, click the digital book collection in the space, you can interact and read, and experience the charm of traditional culture in person."

The "Panda Bookstore", which vividly displays the elements of giant pandas, displays a wealth of panda books and cultural creativity. However, many books in the Sichuan Pavilion also come from Alai's study. As a theme bookstore that has won the honor of 2023 "The Most Beautiful Bookstore in Chengdu", Alai's study holds nearly 100 literary lectures, new book conferences, cultural salons and other reading activities every year, attracting tens of thousands of cultural consumers.

In the Sichuan Pavilion, through the presentation of exhibition boards, it tells how Alai's study has gradually evolved from a physical bookstore into a walking cultural brand. At the same time, the Sichuan Newspaper Museum and Alai Study were unveiled in the same area to show the development and changes of Sichuan newspaper industry from "lead and fire" to "light and electricity", "data and network" to "intelligence and cloud".

When culture encounters digitalization, when new technology becomes productivity, when new cultural consumption scenarios are upgraded iteratively, how does Sichuan, with profound cultural heritage and rich cultural resources, take on the new cultural mission and create a new situation for the development of cultural industry? Walking in the Sichuan Pavilion, in the XR ultra high definition immersive experience space, in the glorious ancient Shu civilization, and in the conversation with the digital person "Su Shi", all of them are writing about Sichuan's myriad phenomena.