Original title: Spring Festival tourists spend 53% more per capita to travel for the Spring Festival

"Going home this year is just one word, expensive!" Ms. Lu, who lives in Hainan and works in Chengdu, told reporters, "My round-trip ticket from Chengdu to Haikou was 3700 yuan. Seeing that the ticket to Hainan was almost the same as that to Thailand, I was shocked!"

For many people, this Spring Festival carries too much special and expectation. "Spring River Water Warming Duck Prophet", the spring transportation and travel market took the lead in launching the popularity of the Spring Festival. According to the 2023 Spring Festival Tourism Market Forecast Report released by Ctrip, as of January 5, the booking volume of tourism products during the Spring Festival has increased by 45% year on year, and the per capita tourism spending has increased by 53% year on year, with both volume and price rising.

Spring Festival tourism is popular in both quantity and price

"I feel that everyone in my circle of friends has gone out to play, most of them have gone to the south, and some have gone directly to Thailand and Vietnam," said Mr. Chen, a Beijing resident.

Mr. Chen is not unique to the feeling that "the circle of friends runs away collectively". Many data show that the popularity of travel during the Spring Festival this year has soared.

Ctrip's report shows that as of January 5, long-term travel orders during the Spring Festival holiday accounted for 70%, up 72% year on year; During the Spring Festival, the number of air ticket orders increased by about 15% year on year, and the number of air tickets booked by more than 60% of domestic destinations exceeded that of last year.

It is worth noting that compared with the recovery of New Year's Day holiday, the momentum of "volume and price fly together" of Spring Festival tourism is more turbulent. The top ten popular destinations for the Spring Festival are Shanghai, Beijing, Sanya, Guangzhou, Chengdu, Shenzhen, Kunming, Hangzhou, Chongqing and Haikou. However, by comparison, the four first tier cities in Beijing, Shanghai, Guangzhou and Shenzhen have not recovered to last year's level, while the traditional popular tourist cities Sanya, Haikou and Kunming have become popular.

Fang Zexi, an industry analyst at Ctrip Research Institute, said: "This year is the first Spring Festival after the optimization of epidemic prevention and control policies. People may prefer to return home to visit relatives, or go to long-term holiday destinations to enjoy a different Spring Festival."

Self driving Sanya is stuck in traffic for 11 hours Air tickets Hotel rises with the tide

Among many popular tourist destinations, the warm island Hainan has become one of the most popular choices. "Migratory bird" crowd swarmed into Sanya, and Hainan tourism market became popular with social media.

"I know there are many people, but I didn't expect so many." Mr. Li, who drove himself to Hainan on January 15, said to Red Star Capital Bureau, "We were blocked for 11 hours on the way from Zhanjiang to Haikou. It was found that the port of Hainan was also blocked, and some people were selling fast food on electric donkeys."

With the expansion of the flow of people, the travel costs related to air tickets and hotels in Hainan have also risen with the tide, starting a round of rising volume and price.

According to Ctrip data, as of January 5, the average price of Sanya Spring Festival tickets to Hong Kong had exceeded 1900 yuan, up 47% year on year; The average ticket price in Dali was 1507 yuan, up 65% year on year; The average ticket price in Lijiang was 1309 yuan, up 51% year on year.

In addition to air tickets, hotel accommodation is also hot. Red Star Capital Bureau searched Ctrip APP and found that during the period from January 21 to 27, the price of most hotels in Sanya was more than 1000 yuan, of which the maximum price of a single room was 37090 yuan per night, and it was reduced to 6090 yuan per night after the Lantern Festival.

In addition, with the increase of tourists to the island, Sanya's duty-free shops will also usher in a consumption peak. According to the previous introduction of Sanya Customs, from December 31, 2022 to January 2, 2023, Sanya Customs has supervised a total of 380 million yuan of duty-free sales in outlying islands, 40000 person times of shopping, and 370000 pieces of shopping, which is expected to usher in another round of consumption peak during the Spring Festival.

Xishuangbanna and Harbin are also on fire

The reporter noticed that except Sanya, the number of tourists and the price of the tourist market in Xishuangbanna, Tengchong, Wanning, Lingshui and other popular winter tourist destinations, as well as in northern areas such as Harbin and Changbai Mountain, which are completely opposite to the warm islands, are rising.

A reporter's search found that the price of some budget hotels in Xishuangbanna during the Spring Festival also exceeded 1000 yuan. During the 7-day holiday, the maximum price of a single room in Xishuangbanna hotel is 14001 yuan per night.

Accordingly, the return ticket price in Xishuangbanna also increased significantly. According to Ctrip's air ticket booking platform, taking the Xishuangbanna Beijing route as an example, as of 14:10 on January 16, the highest return ticket price appeared on January 26 (the fifth day of the first lunar month), with the lowest price of 2500 yuan, more than four times the lowest price of 540 yuan in January.

In addition to the warm southern islands, ice and snow tourism in northern areas is also a popular product. According to statistics, Harbin Ice and Snow World and Harbin Songhua River Ice and Snow Carnival have nearly 30000 people entering the park across the New Year's Eve, with an average of 10000 people per day; The number of visitors to other scenic spots also increased significantly.

In addition to typical ice and snow tourism cities such as Changbai Mountain and Harbin, ice and snow tourism scenic spots and projects in other cities have also attracted attention. According to the same trip data, the search popularity of Beijing Shichahai Ice Rink during the Spring Festival increased by 76% year on year, and the search popularity of indoor ski resorts in Guangzhou, Changsha and other places increased by more than 50%.