Dragon Tiger News (reporter Zhang Honghong, correspondent Tang Meng) When "Yantai Agricultural Products" met "the ancient capital" Nanjing ", a feast of" beautiful and delicious "agricultural products slowly opened. On May 13, the 2024 Yantai Agricultural Products Precision Marketing Nanjing Special Promotion Activity, sponsored by Yantai Agricultural and Rural Bureau, Yantai Financial Media Center, and organized by Jiaodong Online and Longhu. com, was held in Nanjing.
"Yantai Agricultural Products" Appeared with High Popularity
In order to actively display the image of Yantai agricultural products and promote the creation of "Yantai agricultural products" business card, high-quality Yantai agricultural products such as Yantai apples, Laiyang pears, Yantai sweet potatoes, Yantai big cherries, as well as a series of "Yantai agricultural products" deep processed products such as a pen pear paste in Laiyang, Lvjie apple vinegar, Shida apple chips, Lianlei juice and cans, all of which are rich in variety and bright in highlights, Attract citizens to stop and taste the "Yantai agricultural products" on the tip of their tongue.
It is worth mentioning that this event launched the theme flash event for the first time, and the sponsor set up a flash booth and a photo and card area of "Yantai Agricultural Products Encounter in Jinling" in Nanjing Newspaper Media Group. On site citizens enthusiastically scan forward to follow the shop, take photos and punch in front of the spot and add a designated topic to share with the circle of friends, then they can get a beautiful hand gift of Yantai agricultural products.
"Yantai Apple is really worthy of its name. It is big, red, crisp, sweet and juicy. Just after sharing in the circle of friends, many friends asked, and I immediately ordered to buy it myself." At the scene, Ms. Sun, who participated in the flash mob, said.
Industry Joins Hands with Marketing, Production and Marketing
This promotion was the first time that "Yantai Agricultural Products" entered Nanjing. Participants visited the operation space of Rice Rural Service Platform and learned relevant advanced experience. It is reported that as a platform jointly built by Longhoo.com, Nanjing Bureau of Agriculture and Rural Affairs and Nanjing Bureau of Culture and Tourism, this platform focuses on content production, consumption transformation, marketing promotion, product research and development and brand communication, which can provide more citizens and tourists with high-quality rural resources, and also provide support for building a bridge between Yantai agricultural products and Nanjing.
Promote exchanges and cooperation with products. "Yantai Agricultural Products" has successfully captured the "heart" of dealers with its excellent quality. At the scene, "Yantai Agricultural Products" successfully signed a strategic cooperation contract with Nanjing Rice Rural Platform, and signed an intention contract with Nanjing dealer Huitongda Digital Village to help "Yantai Agricultural Products" fill the food basket and fruit basket of thousands of households. "Through strategic cooperation, we have reduced the intermediate links. Agricultural products can be delivered directly from the orchard base, and the price will have certain advantages. At the same time, through the intervention of the enterprise platform, we can control the quality and after-sales, and consumers will have more confidence." said Li Ke, general manager of Huitongda Digital Rural Business.
Online and offline efforts to jointly draw a new chapter of agriculture
Wu Chenguang, Deputy Director of Yantai Municipal Bureau of Agriculture and Rural Affairs, said: "Yantai agricultural products enter Nanjing. We hope to work together with friends in Nanjing to promote the sales and development of Yantai agricultural products in the Nanjing market, so that Nanjing citizens can enjoy the delicious food and health from Yantai. At the same time, we also hope that with the help of this promotion activity, we can continuously improve the brand influence and reputation of Yantai's agricultural products, further strengthen economic and trade exchanges and cooperation with Nanjing, and jointly promote the development and prosperity of agricultural industries in both places. "
During the event, the "Yantai Agricultural Products" promotion group also visited the local farmers' market in Nanjing to exchange views with the stall owners, inquire about the sales of Yantai agricultural products, and pay attention to the public's comments and suggestions on Yantai agricultural products. In addition, "Yantai Agricultural Products" will take advantage of Rice's rural platform to make simultaneous efforts online and offline to further expand the market influence of Yantai agricultural products and expand the sales channels of agricultural products.
A small fruit contains great power for agricultural development. In the next step, Nanjing will deepen cooperation with Yantai and work together to promote resource sharing and complementary advantages between the two places, so as to achieve mutual benefit and win-win results in agricultural development and jointly draw a new chapter in agricultural cooperation between the two places.
