Less than two weeks away from the May Day holiday, the data of civil aviation, railway and other aspects reflect the high enthusiasm for travel. According to the big data of the third-party platform, 15 days before the holiday, the number of air tickets booked in advance during the May Day holiday has exceeded 2023; It is predicted that the average daily passenger traffic volume of civil aviation during the May Day holiday in 2024 will be about 2088000 person times, an increase of 11% year on year and about 15.6% compared with 2019. In terms of railway, since the issuance and after-sales of train tickets starting on April 30, the day before the May Day holiday, some popular route tickets have attracted social attention.
Since this year, China's tourism market has continued to prosper, with new consumption hotspots emerging one after another. From the ski boom in winter to the folk culture tour and "flower appreciation tour" in the Spring Festival, and then to the peak of today's holiday tourism, it is a vivid practice of improving consumption quality and promoting high-quality economic development in China. The hot spots and trends in the cultural and tourism market continue to "update", effectively driving the steady growth of consumption. According to the latest calculation of the data center of the Ministry of Culture and Tourism, during the May Day holiday this year, the number of domestic tourism trips totaled 274 million, up 70.83% year on year, and recovered to 119.09% in the same period of 2019 on a comparable basis. People climbed Mount Tai at night, clocked Sanya, and took tourist trains, It has become a microcosm of economic and social vitality.
The spring tide of "holiday economy" is surging, which reflects the continuous rise of everyone's consumption willingness. At present, the prosperity of the cultural and tourism market is inseparable from the transformation of "I want to travel" into "I want to travel". From "Erbin" ice and snow tour to "Tianshui Malatang" hot out of the circle ", every place has a new tourism IP is rising, providing tourists with a more diversified consumption scene. In the context of cultural and tourism integration, tourists are no longer satisfied with simple sightseeing, and more pursue immersive travel experience. Cultural sites such as cultural sites, art museums and museums are gradually becoming the new favorites of tourists. The "global tour", "outside the district tour", "peripheral tour" and "city tour", which have no boundaries in the world, have also attracted a large number of young tourists, and the vitality of cultural tourism has increased consumption potential. The transformation from simple sightseeing tourism to deep cultural experience and the continuous integration of multiple elements from all walks of life in culture and tourism are the epitome of the upgrading of the consumer market and witness the "full vitality" of China.
The prosperity of the cultural and tourism market highlights the strong momentum of high-quality economic and social development in China. Today, holiday "face value" generates economic "output value", which provides everyone with an immersive sense of experience by "cultural tourism+experience", "cultural tourism+life", "cultural tourism+catering", "cultural tourism+high-speed rail", and so on, which attracts everyone to "go out of their own tired places", feel the great rivers and mountains of the motherland, enjoy different aesthetic feelings, and continue to promote the "holiday economy" to ignite the engine. With the increase of people's willingness to travel, the demand for high-quality tourism consumption is increasingly strong, which also puts forward higher service demand for tourism related departments, scenic spots, and transportation capacity guarantee departments. Various departments around the country have successively introduced a series of policies and measures, laying a solid foundation for the release of cultural and tourism consumption demand. The May Day tourism market is "hot". Continue to expand the "spring economic heat map", so that "small cultural tourism" can win "large flow", and drive "mountain and river tourism", "flowers all the way" and "spring mountain".
The May Day holiday is coming soon. We should hurry up to pack our bags, take a good mood, and enjoy the scenery of the journey. Let's jointly transform the "spring time limit" into "hot all year round" in the coming summer, and enjoy the beauty of mountains and rivers. (Text: Miao Ruixiang Cartoon: Wu Xuechen)
