□ Nanjing Daily/Zijinshan News Reporter
Zhou Rongxuan, Liu Anqi
"Chinese brand, shared by the world; Chinese fashion brand, built the future". On May 10, the eighth Chinese brand arrived as scheduled. This year's China Brand Day was jointly hosted by the National Development and Reform Commission, the State owned Assets Supervision and Administration Commission of the State Council, the General Administration of Market Supervision and the State Intellectual Property Office. Eleven enterprises in Nanjing made their debut, demonstrating the latest achievements in Nanjing's brand building.
"New brand" inspires brand vitality and creates "science and technology model"
At the activity site, in the Jiangsu Pavilion, the electric vertical takeoff and landing aircraft (eVTOL) ET9 1/5 model independently developed by Yiwei (Nanjing) Aviation Technology Co., Ltd. attracted the audience to stop frequently. Recently, the prototype successfully completed its first flight in Nanjing. Its shape is similar to that of a petrel, with a wingspan of about 14 meters. It is light, flexible and easy to take off and land. Taking an "air taxi" to work to avoid the morning peak is gradually coming into reality. Ren Wenguang, Chairman of Yiwei Te, introduced that as a fusion product of the aviation industry chain and the new energy industry chain, the electric vertical takeoff and landing aircraft has the advantages of high safety, high convenience, low noise and low cost.
Low altitude economy is an important direction for Nanjing to cultivate and develop new quality productivity. Nanjing Changkong Technology Co., Ltd., the first UAV related enterprise in Nanjing, has grown rapidly to become the industry leader since its landing. UAV products are widely used in various fields from military reconnaissance to environmental monitoring, and is in a leading position in the industry.
As a representative field of developing new productivity, robots integrate advanced technologies such as artificial intelligence, high-end manufacturing, and new materials. As a leading enterprise of domestic industrial robots, Nanjing Aston Automation Co., Ltd. is the "front man" of this Jiangsu exhibition area.
"These two robots are characterized by fast speed and high precision, and are mainly used in electronics and photovoltaic industries. At present, they are widely used in leading enterprises in lithium battery, photovoltaic electronics and other industries." Zhu Wei, an engineer from Aston, introduced two star products in this exhibition, namely, scara robot and mini robot.
Nowadays, robots can not only enter factories, but also cut into more use scenarios. Yijiahe Science and Technology Co., Ltd., focusing on the research and development of special robots, is committed to providing intelligent robot products, services and system solutions that fit the scene for the power, fire, municipal, petroleum and petrochemical industries, and has developed into a leading enterprise in the field of special robots.
"Time honored brands" accumulate brand details and show "confidence"
Emerging industries continue to seek "new" and "quality", while traditional industries adhere to integrity and innovation. Jiangsu Gaochun Ceramics Co., Ltd., founded in 1958, is a time-honored brand in China and a "frequent visitor" at the state banquet.
"We want to use the power of the enterprise to better spread ceramic culture and tell the brand story of Jiangsu." Xu Biwei, general manager of Gaochun Ceramic Brand Department, introduced that the exhibition brought two sets of high-end bone china tableware and tea sets, namely, the Silk Road State Banquet and Chunhua. Using porcelain as a medium, visitors can touch the state banquet utensils and feel the confidence of Chinese culture. At the same time, Gaochun Ceramics also combines tradition with modernity to create more suitable utensils for daily use, including tea sets, wine sets, decorations, cultural and creative gifts, etc.
Huai salt has a long history and cultural heritage. How to polish the "golden signboard" of Chinese time-honored brands? Enterprises answer with quality and innovation. Zheng Hailong, chairman of Jiangsu Salt Industry Group Co., Ltd., introduced that in the face of healthy consumption demand in the market, Jiangsu Salt Group has developed new products such as refined rock salt, natural 30% edible salt, green low sodium salt, etc. Suyan will adhere to the core of brand building with quality as the foundation, innovation as the priority and culture as the soul, constantly enrich the era connotation and product extension of Huaiyan, promote the eternal youth of Huaiyan, and contribute to the strength of Huaiyan for national brands to go global.
Another "old enterprise" in this exhibition, Nanjing Fiberglass Research and Design Institute Co., Ltd., was founded in 1964. It is mainly engaged in the R&D, design, manufacturing, testing and evaluation of glass fiber and its products, and has made important contributions to the national defense and military industry supporting, industry technology progress, and new material industry upgrading. In March this year, Nanjing Fiberglass Institute won the honor of "single champion enterprise in manufacturing industry", which fully demonstrates the innovative strength and industry leadership of the enterprise.
"Ning Brand" Releases Brand Potential and Goes Out of "International Model"
On the platform of "National Brand", there are national excellent brands. The offline exhibition scale is about 70000 square meters. A number of sections are set up, including local exhibition areas, enterprise exhibition areas, brand fairs and so on. Nanjing enterprises can be seen in each exhibition area. They and other enterprises show the beauty of Chinese brands with their "skills".
At the event site, Nanjing Daqi Digital Technology Co., Ltd. brought a new audio-visual experience to the audience. The highly creative floating display technology allows the audience to be immersed in a 360 degree surround picture. The display picture elements can follow the audio rhythm in real time, full of dynamic rhythm. "We want to show you the Nanjing style of technology, fashion and keeping pace with the times through the China Brand Day," Dong Jing, the marketing director of DasChi, told reporters.
Haitai Oulin Group Co., Ltd., which made its debut in the Chinese Brand Day, focused on "creating a better office life", and emphasized intelligent technology and green environmental protection by presenting representative excellent products such as Edinburgh intelligent lifting tables and York sofas on the spot.
The beautiful market is a highlight of China Brand Day. The reporter saw that the booth of Luxihe Food (Group) Co., Ltd. was crowded, and audiences of all ages tried to eat the first products to feel the charm of traditional snacks blooming on the tip of the tongue.
Chinese brands are shared by the world. Enterprises growing in Nanjing, taking Chinese brands as sails, are constantly showing the charm of Chinese brands and the strength of Nanjing enterprises to the world.
After restructuring and integration, Suhao Holding Group made its debut at the China Brand Day event. Over the years, the Group has adhered to the strategy of building a strong enterprise through its brand, and cultivated a series of well-known brands, including national well-known trademarks, Jiangsu famous brand products, China time-honored brands, Jiangsu time-honored brands, and so on. Its products have been exported to more than 160 countries and regions. With cross-border e-commerce as the new driving force, SOHO vigorously develops the "cross-border e-commerce+industrial belt" model, integrates upstream and downstream resources of the supply chain, and promotes the industrial belt to "go to sea together".
Gaochun Ceramics interprets Chinese culture with ceramics, a symbolic symbol of Chinese culture. It is reported that stoneware among daily ceramic products has exported more than 2 billion products to more than 100 countries and regions around the world, and won the honorary title of "National Key Enterprise for Cultural Export".
