Recently, the 2024 Jiangsu Rural Football Carnival, "Harmony Rural Football Dream Garden", officially opened in Jiangning. A "village super", through the media of "football", brought together villagers and tourists to promote the integrated development of cultural, sports, tourism and business. Rural tourism in Jiangsu once again presented a "hot" scene.
Last summer, "village supermarkets" in Guizhou became popular; This summer, the "dopamine" belonging to Jiangsu also came. "The radian of your mouth is the parabola of goals", "there is a dream in your heart, there is power at your feet", "life should have the pursuit of the 'ball'", these hot online words are the witness of the rise of "village super".
The "Village Supermarket" has been launched in a lively manner, which is inseparable from the deep local mass base. They are participants, and even more "protagonists". Qin Lihua, 82 years old in Peixian County, is a football fan and a loyal cheerleader in the audience; Rong Weiliang of Rongjiang County is a staff member of China Southern Power Grid. After playing football for 30 years as an amateur, he still feels "not tired of it, and still has a fighting heart." There are many people like them. They are farmers, growers, and delivery boys... But at the "Village Superman" site, local villagers incarnate as players, cheerleaders, and every kick in the field Every time the audience cheered, they showed their love for sports and the current rural life.
The popularity of "village super" also lies in the popularity of rural tourism, which is not only a sports feast for local villagers, but also a "new style" for cultural and sports tourism merchants. At the scene of Jiangsu Rural Football Carnival, Hengxi watermelon, Hengxi vermicelli, Lulang dried tea, Tuqiao rice and other special agricultural products are available in Jiangning, Nanjing; Intangible cultural heritages such as Yuhua Tea, gold foil forging technique, lacquer painting fan and so on were displayed. Tourists can experience rural culture and taste rural food while enjoying the competition. At the same time, through the media of football, the rural tourism resources in Jiangsu are connected to form wonderful tourism routes.
A football match makes the countryside "hot", which is a microcosm of rural revitalization. The new atmosphere of rural revitalization shown by "Village Supermarket" shows us the infinite possibility of rural development. By tapping the unique resources of the countryside and giving play to the main role of villagers, we have the ability to build the countryside into a beautiful home suitable for living, working and traveling.
The 2024 Jiangsu Rural Football Carnival is still going on. We are looking forward to innovating more games and new playing methods, highlighting the local culture, and promoting the integrated development of cultural, sports, tourism and business in Jiangsu. It is hoped that, through a football, rural construction can be empowered, a happy economy can be developed, and the Thirteen Taipao Village will be brought into full play. (Zhong Yuwei)
