"At present, the whole ceramics The industry has entered a period of deep adjustment and is facing unprecedented challenges, as well as unprecedented opportunities. Ceramic industry It is a traditional industry in Tangshan. In order to revitalize this industry, we must fully grasp the development trend, make good use of the national policy dividends, seize the opportunities, give full play to the advantages, and handle the relationship between the upstream and downstream of the industry. " Tangshan City ceramics Xia Jianshi, president of the Association and chairman of China Ceramic Group, is planning a blueprint for Tangshan Ceramics to rebuild its glory.

In the late 1970s, when the spring breeze of reform and opening up brought new impetus to the development of Tangshan ceramics, state-owned enterprises accelerated their development, and township enterprises continued to emerge. A number of state-owned enterprises, such as Tangshan Ceramic Industry Company, Tangshan Shengli Ceramics (Group) Company, Tangshan Ceramics Group Co., Ltd., made outstanding contributions to the development of the ceramic industry. Tangshan ceramics expanded its production scale Great achievements have been made in technological innovation and new product development, Ceramic export The trade and economic benefits have been significantly improved, and Tangshan's economy has become pillar Industry. According to statistics, the annual output of Tangshan domestic porcelain in 1986 was 9 times that before the earthquake, and the output of sanitary ceramics was 2.5 times that before the earthquake, Architectural ceramics The production is 4.5 times of that before the earthquake. During this period, 6 of the 10 national quality awards awarded by Tangshan City were related to ceramic products. Among them, Tangtao brand sanitary ceramics won the national gold medal, iron anchor brand chemical porcelain evaporating dish, and Sanhuan brand glazed tile , Victory Brand 20 inch washing mask, Red Rose Brand bone china tableware White jade tableware won the national silver medal. Tangshan ceramics occupies a * * position in the national ceramic industry. The reputation of "Northern Ceramic Capital" is well-known at home and abroad, and the brilliant Tangshan ceramics has quickly entered the fast lane of development.

"Once on the road to the vat kiln, various porcelain factories were scattered on both sides of the road, and every household was doing Porcelain 。 However, in order to seize the market, they competed with each other. * * eventually led to poor product quality and declining product prices. " Huang Zhiqiang, a folk custom expert in Tangshan, has witnessed the process of Tangshan ceramics entering the valley. He introduced to reporters that in the new century, new changes have taken place in the development environment of the ceramic industry. The old porcelain areas represented by Guangdong, Shandong, Jiangxi, and new porcelain areas such as Sichuan, Liaoning, and Guangxi are competing to grow. In this round of development, Tangshan architectural ceramics industry basically withdrew, and the daily use porcelain industry showed a downward trend. Only sanitary porcelain developed steadily, and the influence of Tangshan ceramics in the industry declined significantly. At the same time, affected by the outbreak of the international financial crisis and the sharp contraction of the international market demand, Tangshan ceramics export, which is dominated by foreign markets, is in a slump, which has caused great difficulties for enterprises to operate.

"Our 'Red Rose' brand has always been committed to building a brand of Chinese ceramics, and 'Red Rose' bone china has not only written the development history of Chinese bone china, but also witnessed many important historical events in our country." Tangshan Red Rose Ceramic products Liu Chaobo, the general manager of the sales branch of the limited company, introduced to the reporter that in 1997, when Hong Kong returned to the motherland, "Red Rose" was selected as the porcelain for the official residence of the Hong Kong Special Administrator; When Macao returned to China in 1999, "Red Rose" was selected as the porcelain for the residence of the Macao Special Executive; In 1999, on the 50th anniversary of the founding of the People's Republic of China, "Red Rose" was selected as the porcelain for the celebration of Tiananmen Tower; In 2000, "Red Rose" was selected as Zhongnanhai * * porcelain and the Great Hall of the People * * porcelain; In 2002, it was selected as the * * porcelain of the Legislative Council of Hong Kong Special Administrative Region, and in 2016, it was selected as the porcelain for the state banquet at the main venue of the G20 Summit in Hangzhou.

"For 34 years, Huida Having withstood the test of the Asian financial crisis in 1998 and the global financial crisis in 2008, we have continued to reform and innovate, achieved sustained and quality growth, and formed rich accumulation in manufacturing, research and development, channels, brands and other aspects. We are looking forward to new glory in development. " Huida bathroom Wang Yanqing, the general manager of the joint-stock company, said to reporters that the next five years will be a period of great opportunities * * for Tangshan Ceramics, as well as a period when various advantages and potential * * can be effectively released. Huida will seize the opportunity to create a "smart, ecological" sanitary brand in the world * * and make a good start.

In fact, Tangshan Ceramics is stepping out of the pain and into a new glorious course step by step. Today, there are 2 Chinese famous brand products, 4 Chinese * *, 4 provincial famous brand products, 17 * * trademarks, and 1 geographical indication product (Tangshan bone china) in Tangshan ceramic industry, which has a certain regional brand effect. Tangshan ceramic brands are mainly concentrated in a few high-quality large enterprises. "Longda" brand bone china has become a national ritual porcelain, and its products have successively become porcelain for the Shanghai "APEC" summit banquet, the "Forum on China Africa Cooperation Beijing Summit" banquet, and the Diaoyutai State Guesthouse * * porcelain in Beijing. Huida Group has become an enterprise in the national building and sanitary ceramics industry * * that has won three * * titles of "China * *, China's famous brand and national * * products".

At the same time, as an exhibition supported by the Ministry of Commerce, Tangshan China Ceramic Expo has been successfully held for 18 consecutive sessions since 1998. The "Ceramics Expo" has developed into a large-scale comprehensive economic and trade exchange activity with the exhibition and trade of high-quality ceramics as the core. At the same time, it has played a powerful role in promoting the formation and growth of Tangshan's exhibition economy and the opening up of the city. "Ceramic Expo" has become the brand of Tangshan city, the window to display Tangshan's image and the stage to expand the opening.

Faced with the future road of Tangshan ceramics, experts have said that it has entered a critical period to recreate the glory of Tangshan ceramics. We should stand at the height of the coordinated development of Beijing, Tianjin and Hebei, identify the comparative advantages of Tangshan ceramics industry development, and do a good job in science location , clarify the direction and objectives, implement the main tasks and development priorities, plan with high standards and starting points, improve the ceramic industry chain, optimize the product structure, improve the ability of independent innovation and creative design, improve the level of production and service industry, strengthen brand building and environmental protection, build a green, ecological, energy-saving and environment-friendly modern ceramic industry, and create a beautiful "Northern Ceramic City" City name card. (Author: Wang Hao)