floor What proportion does it occupy in the whole floor paving materials, or in the minds of consumers Wood floor How high is the recognition of? 《 floor The questionnaire activity of "Big Consumption Demand Survey" has caused a great response in Henan, and consumers in different urban areas have participated in the activity.

This survey report only takes Nanyang as an example to let all major flooring brands understand the local flooring consumption concept, trend and behavior mode. A total of 48 questionnaires were issued, 39 were returned, and 33 were valid, including 12 women, 21 men, 11 people with a monthly income of less than 3000 yuan, and 4 people with a monthly income of more than 5000 yuan.

Among the consumers who participated in the survey, 24% still said that "the floor will not be considered as a floor paving material in home decoration". It can be seen that floor consumption should be guided and popularized. Among the people who are unwilling to lay the floor, there are relatively more people who think that "it is troublesome to take care of the wooden floor" and "the price is high", and they think that "it is troublesome to install"“ formaldehyde The number of "released" and "single pattern" was basically the same.

Nanyang, Henan Floor demand investigation report

Consumers who hold positive opinions on wood flooring pavement are very important, and generally believe that the comfort and environmental protection of wood flooring is the main factor to attract them to buy. In Nanyang alone, consumers Laminate Flooring Love is unique, and Solid wood flooring , solid wood multi-layer Geothermal floor Just three times the world, geothermal flooring can have so many supporters in Nanyang because of the local penetration of this type of flooring products.

Jiuzheng Building Materials Network has learned that consumers in Nanyang have more information about the new floor, and nearly 37% of the respondents know it Ecological wood Floor, for super solid wood floor, imitation porcelain wood floor Cork floor PVC floor Anti static floor A certain number of people know the new floor, which is difficult to see in other survey areas.

From the acceptance of geothermal floor, we can see the distinct difference. Nearly half of the consumers said they would like to try to lay geothermal floor, and less than 40% of them have known about geothermal floor. However, there is another distinct difference from the survey in other regions. Consumers in Nanyang are more concentrated on the color of wood floors, and most people are attracted to the true color.

Similar to other regions, more than 95% of the people will not buy flooring products in the form of online shopping, and the virtual transaction mode may be more difficult to implement in Nanyang.