Good raw materials create good taste. The fresh bamboo shoots of Banulong come from the "king of bamboo shoots" in the mountains of Yunnan

Although the hot pot brand is constantly innovating and developing, the homogenization competition in the hot pot industry is very fierce, with similar pot bottoms, dishes and scenes, and limited selectivity, which makes customers easy to fall into "aesthetic fatigue", which also becomes the biggest obstacle to the healthy and healthy development of the industry. In this regard, as the head brand of hotpot, Banu has its own attitude: adhere to the product principle, and achieve the ultimate product.

For the catering industry, who can do a good job in quality, who can really grasp the stomach of consumers. Under the competition, if you want to break through, you must continue to cultivate internal skills, constantly upgrade and iterate, and enhance the internal competitiveness of the enterprise. Banu obviously knows his own way for a long time, and has always adhered to the product oriented route. In terms of raw materials, Banu believes that good raw materials create good taste, and has always insisted on "selecting good ingredients", and has traveled the country to select ingredients in depth.

Take bamboo shoots as an example. This is a gift from nature. It is seasonal. If you miss a season, you will have to wait a year. But in Banu, customers can eat fresh bamboo shoots in the store all year round. With the start of spring, Yibin has entered the rainy season. A large number of fresh spring bamboo shoots have burst out after the thunderstorm. The "panda bamboo shoots" have returned to the Banu menu within a limited time. It only takes 48 hours for customers from all over the country to taste the spring on the Banu table.

The tasting period of panda bamboo shoots is short. Generally, the bamboo shoots are off the market in late April, and then the "king of bamboo shoots" dragon bamboo shoots are returned to the Banu menu in a limited time. This is the fruit bamboo shoots that the Banu people have searched all over the country and finally found in Pu'er City. They are crisp and sweet, and every mouthful is fresh, filling the gap between May and October.

Since being excavated in 2018, the fresh bamboo shoots of bamboo have been the "best food" in the menu of Banu every summer, providing delicious enjoyment for diners and bringing considerable economic benefits to the local bamboo shoot industry in Pu'er.

In October 2023, Banu will work with Puer City to build a "demonstration base for high-quality agricultural products in Puer's origin" and a "designated factory for standardization of bamboo shoots in Banu Maodu hot pot" in Puer, starting from the bamboo industry (single bamboo shoots). In March 2024, Banu signed a strategic cooperation agreement with Yibin Forestry and Bamboo Bureau to build a "Panda Shoot" rural revitalization demonstration base. The successive completion of the demonstration bases for rural revitalization has realized the win-win situation of government, enterprises and farmers.

Not only bamboo shoots, but also Banu's check on every ingredient has reached the acme, which is vividly reflected in the evolution of Banu's Maodu. As Banu's signature dish, Banu's maw was first developed in cooperation with Professor Li Hongjun of Southwest University. Instead of "caustic soda method", the "papain tenderization" technology was used to produce maw, and the green and healthy maw was introduced, raising the new standard of maw production. After that, Banu went to the natural pastures in New Zealand. After overcoming the difficulties of freezing and cold chain transportation, he safely transported New Zealand tripe to Chinese customers' tables. At the beginning of this year, Banu once again upgraded the new product "New Zealand Iced Fresh Tripe", which can completely retain its crisp and tender taste without too much processing.

After 23 years of listing, Banu has positioned itself as a "high-end quality hotpot", adhered to the product principle, developed a refined and differentiated strategy for effective growth around key businesses such as product end, channel end and user end, and strictly requested and selected the best to bring users the most satisfied delicious enjoyment!

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