On April 24, 2024, Jiumuwang's "Business Outdoor No.1" new product launch conference was held in Wuhan Wushang Mall. Mr. Lin Zehuan, the relevant person in charge of Wushang Group and the general manager of Jiumuwang Business Department, and other guests were present to witness the event. Following the announcement in the middle of the month that Fan Chengcheng, Li Yunrui, Wei Daxun, Zhang Yunlong and Zhu Yawen were the brand spokesmen, Jiumu Wang once again became the focus of consumers, industry and media with an unprecedented launch conference. The event attracted a large number of fashion bloggers, fans and consumers, and attracted many media such as Fashion Bazaar and Hubei Radio and TV Station to report. A large number of customers lined up in front of the Jiumuwang concept store, setting off a "business outdoor" rush.
As one of the five high-profile brand spokesmen of King Mukden, Fan Chengcheng showed up in surprise on the day of the event to witness the King Mukden's business outdoor No.1 concept show with the guests on the scene, presenting the new trend of "men's pants expert" King Mukden's quality appreciation to the fans and consumers attracted by the fame.
Five pairs of pants for Mr. Quality, starting from Business Outdoor No.1
Business Outdoor No. 1 was initiated by Jiumuwang in April 2023. With the hard core function design of "three super and three defense", it can meet the outdoor demand when adapting to the business market contract, and fill the vacancy in the business outdoor men's trousers market. Its initial sales will exceed 10 million yuan.
Nowadays, more and more young people begin to pursue a more active and healthy quality of life, and outdoor sports are also widely favored. With keen insight, Jiumu Wang focused on young business people who are busy with their work and yearn for the outdoors, and carried out iterative upgrading of Business Outdoor No. 1. Only 149g of "black technology" fabric is super light, super elastic, super vapor permeable, wrinkle proof, sun proof, and light rain proof, which includes multiple advantages such as comfort, functionality, and fashion, helping men to easily transition in business, outdoor, and other scenes, Enjoy the free and easy life of "Mr. Quality".
As an ingenious work accumulated over 35 years by King Jiumuwang, Business Outdoor No.1 won six global design awards including GDA German Design Award and American Muse Award as soon as it was launched. Relying on scientific and technological innovation, King Jiumuwang successfully broke the hidden barrier between business dress and outdoor sports, which can be said to be a worthy leader of business outdoor innovation.
It is worth noting that Business Outdoor No. 1 is also the star pants in the Jiumuwang "Five Pants" series. The relaxed pants, small black pants, free jeans and high order trousers in this series also have their own characteristics, covering the whole scene of business, leisure and outdoor. The launch of the "five pants" series means that Jiumuwang has upgraded from a super single product to a super product matrix, which not only provides men with innovative choices of quality wardrobes, but also firmly occupies the mental highland of consumers for high-quality men's clothing.
Spokesperson Fan Chengcheng appeared in Wuhan, and male pants expert Jiumu Wang became popular
The event was held in Wuhan Merchants Mall, which is located in the famous national ten billion level "Wuhan Merchants Business District". The Jiumu King Wuhan International Plaza concept store located here was opened in 2022. The space design of the store focuses on the embodiment of pants art aesthetics, while integrating scientific and technological elements. The "Men's Pants Museum" area is particularly novel. Through artistic installations that inherit the essence of the brand, It shows the brand's craftsmanship and trouser art inheritance.
On the day of the event, the arrival of Fan Chengcheng, the brand spokesman of Jiumuwang, also made the atmosphere of the scene instantly boiling. Fan Chengcheng has always been loved by fans with his sunny and energetic image, and has a high degree of attention and influence among the people of Generation Z; His dedication in performing arts also coincides with the "quality" concept that King Jiumu wants to interpret.
At the press conference, Fan Chengcheng used a black suit to interpret the simplicity and frankness of Jiumuwang Business Outdoor No. 1. While showing the personal characteristics of the spokesperson, he also made the product features more perceived by consumers. "Today, because Jiumuwang and everyone are gathered here, there is a very formal and relaxed feeling, so we chose the comfortable business outdoor No. 1". After enjoying the big show of the business outdoor series, Fan Chengcheng, as the spokesman of the new King of Jiumu, also expressed his love and recognition for the brand and praised the new King of Jiumu products as "cool and young", He also mentioned that "in performing arts and creation, there is one thing that is common with the idea of King Jiumu, and it is also worth learning from me. It is continuous breakthrough and innovation, which is a very difficult thing, and King Jiumu has done it."
Stabilizing brand competitiveness and creating a new era of young men's trousers
In recent years, the fierce competition of domestic men's wear brands is obvious to all. Jiumuwang has deeply cultivated men's pants category and built brand differentiation with high grade and high quality core competitiveness, which is the guarantee to stand out from the competition.
At the product level, we can see that Jiumuwang, as a participant in the formulation of Chinese men's trousers standards, has always adhered to the craftsmanship and ingenuity to ensure that every pair of trousers meets the high quality standards; As a well-known national brand, Jiumuwang has repeatedly demonstrated extraordinary strength on the international stage, becoming the world's leading pants expert; Through the active online and offline layout, we have built a promotion and sales network interconnected through all channels to create a closed-loop quality experience for consumers.
So far, Jiumuwang has achieved a leap from a pioneer in the category of business men's trousers to a leader in the industry. With the change of the new scene and new demand of contemporary men, we believe that Jiumuwang will empower products and brands with keen insight and continuous innovation. "Quanfen" has more young consumption circles, and has always worked hard towards the brand vision of "leading China's men's pants and becoming the world's pants king", so that global consumers can see the strength of Chinese men's pants experts.
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