Tmall Premium cooperated with 30+brands and 14000 stores to establish "Green Appliance Trade in Alliance"

At the 4th Spring New Product Conference of Tmall Premium on April 2, Tmall Premium, together with its 14000 stores and 30+household appliance brands, officially launched the "Green Appliance Trade in Alliance", with hundreds of millions of yuan invested in the trade in subsidy and a maximum reduction of 1000 yuan for each product to respond The state promotes the policy of upgrading and replacing old appliances with new ones, and promotes the development of the home appliance market in a green, healthy and intelligent direction.

This move aims to meet the growing demand of consumers for high-quality, environmentally friendly and technologically advanced household appliances. Through cooperation with more than 30 top brands in the industry, such as Haier, Midea, Hisense, TCL, Gree, Boss Appliances, etc., it will launch an attractive trade in subsidy policy and innovative service experience, thus stimulating market potential and leading consumption upgrading.

Wu Haitao of China Home Appliances Research Institute believes that the series of activities of Tmall Premium "Green Appliance Trade in Alliance" not only positively coincide with National policies also reflect the precise grasp of Tmall premium products on the market and the leading role of consumer trends. Using its 14000 offline stores across the country, this activity is expected to enhance the overall activity of the home appliance market, and let consumers deeply experience the convenient life of scientific and technological development. At the same time, it will also help brands improve their confidence in scientific research investment, accelerate the launch of more healthy, scientific and intelligent products, and achieve a win-win situation.

At present, the home appliance market is at the peak of demand for renewal, in which the scrapping and renewal of products and Performance update has become the main driving force of the "old for new" policy. Based on the sales peak period stimulated by the policy of home appliances going to the countryside from 2010 to 2012, the industry has entered the peak of the renewal cycle, which indicates that the industry has entered a period dominated by renewal demand A new era.

stay Under the background of the policy of encouraging the trade in of old products, Tmall Premium launched more than 500 new household appliances, home furnishings, home furnishings and technology products in line with the trend, together with 200 brands, at its spring new product launch, to welcome and promote consumers to meet the trend Requirements for upgrading performance products. Among them, green and healthy household appliances with trend trends include home decoration and home furnishing integrated refrigerator, ultra-thin integrated art TV, large number of high air volume/calm and gentle air conditioner, large screen ultra-thin and healthy sterilization cleaning kit, etc. The new products launched this time are intended to inject new vitality into the home appliance market, not only in line with the current trend of consumption stratification in the market, but also show the continuous pursuit of Tmall premium products to promote industry innovation and meet the diverse needs of consumers.

With the help of the "green household appliances trade in" activity, Tmall Premium hopes to provide consumers with integrated and convenient household appliances trade in services flat Taiwan, through the green and healthy appliances of trendy technology and the service guarantee of only replacing but not repairing, improves the quality of life of consumers and helps to realize The national energy conservation and emission reduction goal promotes the green transformation and development of the household appliance industry and related industrial chains.

The launch of the event marks the launch of Tmall's premium products Driven by both national policy guidance and market demand, a new round of trade in boom has officially started in the home appliance market. During the activity of "Tmall Premium Health Renewal Festival" from April 1 to May 10, consumers participated in the renewal subscription in Tmall premium stores. The maximum amount of a single product can be reduced by 1000 yuan, and there is also a service right of only changing but not repairing Huabei 6 interest free and other 6 benefits are available.

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