Hot pot race track: Come to Laomaza to experience the authentic "fireworks" of Chengdu

It's not that Haidilao can't afford it, but that the small hot pot in the market is more cost-effective! " Fashion is really a circle! No one expected that the small hot pot category, which had been silent for many years, would become popular again in 2023, which would not only attract young people to spend in long queues, but also attract the catering giants Haidilao, Little Sheep and other major brands to join the competition, and "roll" in the catering track with the ultimate cost performance ratio.

Industry competition is becoming increasingly fierce, but for consumers, no leading brand is more authentic, more comfortable, more full of fireworks and human flavor than Chengdu style small hot pot! For example, the Laomazha Small Hot Pot in the hot Sichuan Chongqing market has won a large number of "loyal fans" thanks to its unique decoration style, rich dishes and popular social services. Even in Chengdu, where hot pot stores are everywhere, there are still no empty seats, and even the hot scenes of waiting in line often occur.

Although the model of small hot pot is hot pot, consumers pay more attention to its social attributes. In this regard, Lao Mazha's small market hotpot is particularly excellent. The small hot pot in Laomaza is mostly located in the alley near the residential area. The bamboo and wood style decoration with Chengdu characteristics is full of humanity, the environment is very comfortable, and the diners are mostly familiar faces. With a per capita consumption of 30-60 yuan, you can realize the freedom of hot pot. After work, you can invite friends to come to Laomaza's small hot pot to rinse hot pot and set up a dragon gate array. This happy atmosphere makes you go back to childhood in a second!

In addition to the high cost performance ratio and the unique decoration of Chengdu, the super delicious food conquers the taste buds of consumers, which is also the reason why Laomaza Small Hot Pot is popular in Sichuan and Chongqing. As we all know, in Sichuan and Chongqing, where food is ubiquitous, consumers are more picky about the taste. In order to meet the needs of different consumers, Laomaza Shijing Hot Pot has launched a variety of delicious dishes with authentic Sichuan and Chongqing flavors, including the classic signature beancurd beef pot and the hot fresh beef pot that young people love, Sour and refreshing sauerkraut meat skillet... a variety of bottoms can be freely selected, and there is no need for bottom fees. Not only that, the small hot pot shop in Laomazha Market also provides braised vegetables, small bowls of steamed vegetables, steamed vegetables in small cages, and special desserts... After eating the hot pot, you can boil a portion of braised sausage or beef brisket, or a bowl of brain flower, order a thousand layers of belly, shrimp and duck blood, and finally order special desserts to eliminate the boredom. It's really great!

The resurgence of the small hot pot category also shows, to a certain extent, that consumers' pursuit of food is no longer a single taste, but emotional sustenance. For ordinary people who work hard to make a living, sitting in a noisy shop in winter and having a pot of hot pot is not only the warmest comfort for a hard day, but also the best presentation of the world's fireworks. The hustle and enthusiasm of Laomazha's small hot pot restaurant is exactly what we need to be "human", which can naturally become a favorite of Chengdu people and even consumers across the country.

At present, the Laomazha Small Hot Pot, which must be eaten in Chengdu, has "blossomed" all over the country, and many provinces and cities have opened franchise stores. In addition, it is understood that Laomaza Shijing Hotpot has been invited to participate in the 32nd Shanghai International Hotel and Catering Expo held on March 27. At that time, consumers interested in Laomaza Shijing Hotpot and catering entrepreneurs across the country, welcome to Laomaza's booth to exchange ideas, taste authentic Chengdu Shijing Hotpot and feel the authentic Chengdu fireworks!

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