During the "3.15" period in 2024, the excellent sales team of Taikang Life Insurance - Health Wealth Planner (HWP) carried out the activity of "I speak for consumer insurance", actively participated in consumer protection, and established the industry's top professional benchmark image.
Diversification“ three point one five ”Publicity and education activities to guide consumers to understand and use finance
As the core team of Taikang, HWP actively participates in consumer insurance publicity, services and other activities, advocates rational consumption and value investment concepts, and enhances the convenience, availability and sense of access of people's financial services.
Branch HWP carried out extensive, multi-level and diversified consumer protection publicity and education. By creating special zones, distributing publicity materials, providing on-site consultation, answering questions by scanning the code on mobile phones, signing the integrity declaration and other ways, focusing on the service scenes and high-frequency matters involved in daily life, we will focus on promoting consumer rights protection financial knowledge to consumers, strengthen the ability to identify illegal financial activities, prevent financial risks, guide them to identify carefully when purchasing products or receiving services, Rational consumption.
Online and offline combination, innovative education and publicity forms. HWP launched a short video of "I speak for consumer protection" during the activity, and all staff participated in consumer protection education and publicity activities. At the same time, we will shoot special micro films around "pension finance", make positive publicity, and improve consumers' financial literacy and financial security awareness.
With the help of super body, Taikang characteristic warm heart service is carried out. During the "3.15" period, HWP, together with Taikang Baibo Dental, Beitong Children's Ophthalmology and other Taikang large health ecological institutions and the New Life Experience Center, provided consumers with health consultation, dental, ophthalmology and other free clinic services, practiced social responsibility in the form of "consumer health+", implemented and implemented the concept of doing practical things for the people, and protected the beautiful life of customers and families.
The consumer insurance propaganda and education of Taikang Life Insurance is not limited to the period of "3.15". At present, a regular consumer propaganda and education mechanism has been established to continuously explain insurance knowledge to the public and issue insurance consumption risk tips. At the same time, in terms of information disclosure, we rely on the new information disclosure system to ensure the timeliness of disclosure and effectively safeguard the rights and interests of consumers.
with HWP Build a team of "three modernizations" for the core, Improve customer service quality from the source
Taikang Life Insurance starts from the marketing teams such as HWP, which have the closest contact with financial consumers, to carry out "standardized and professional" management of sales behavior, strengthen the construction of professional, professional and performance optimization teams, take customers as the core, and protect consumer rights from the source.
Sales standardization is the cornerstone of the healthy development of the industry. Taikang Life Insurance has completed the formulation of product grading and customer grading standards to ensure that appropriate products are provided to appropriate customers through appropriate sales personnel. This comes down in one continuous line with the principle of "three appropriateness" to strengthen the protection of consumers' rights and interests; Sales professionalization is the development trend of the sales team. Taikang adheres to the new life insurance model of "payment+service+investment", which is conducive to expanding the industry boundary, lengthening the sales and service chain of HWP, making the team more professional and professional, providing customers with comprehensive services covering insurance sales, health care and pension, and financial planning, and truly meeting the needs of consumers in the long life era for products and services.
Taikang Life Insurance strives to build a professional, professional and performance optimized HWP team. Select agents with high standards at the front entrance, so that more young, knowledgeable and high-quality talents can stand out; The back-end strengthened the awareness of integrity and compliance management and improved the professional sales level of agents through a sound training system and the super body training model pioneered by Taikang.
After six years of development, HWP took the trend of new life insurance into the fast lane. The human resources continued to make breakthroughs, the contribution rate of premium and happiness increased year by year, the team was young, highly educated, high-quality, and high-performance, and the network layout of provincial capital cities and developed markets was completed.
HWP actively advocates consumer protection, which not only attaches great importance to consumer rights, but also makes a positive contribution to the healthy and sustainable development of the industry. Taikang Life Insurance will continue to focus on the protection of consumers' rights and interests, promote the healthy development of the industry, and provide consumers with more secure, convenient and affordable health wealth planning services.
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