New power, new trend, new space -- industry people feel the future development of sports industry

2024-05-23 09:25 Author: Lin Deren Xinhua Editor in charge: Chen Wei

Xinhua News Agency, Chengdu, May 22

Xinhua News Agency reporters Lin Deren, Li Li, Gao Meng and Chen Di

The new era, new environment and changing external conditions have brought new opportunities and challenges to the sports industry. On the 22nd, people from all fields of the sports industry gathered at the 11th China Sports Industry Exchange Conference (formerly the China Sports Industry Summit) to exchange and discuss the new trend and future development direction of the sports industry.

With strong strength, good trend and broad space, the high-quality development of the sports industry is ushering in a new opportunity. 　　　　　　

New power: strong power

In the past year, the scale of the national sports industry was further expanded, the economic benefits of sports events were further highlighted, and the potential of sports consumption was further released. The sports industry is more and more deeply integrated into the overall situation of national economic and social development, and has become an important force to promote economic development.

According to the Annual Development Report of China's Sports Goods Industry (2023) released at the meeting, the market size of China's sports shoes and clothing will reach 492.6 billion yuan in 2023, and the growth rates of the market size of sports shoes and clothing will reach 15.1% and 13.1% respectively. The subdivisions of the sporting goods industry also showed many highlights, such as the significant expansion of the scale of fitness equipment, the rapid growth of the export of ball products, and the rapid development of the sports flooring industry.

In 2024, the development momentum of the sports industry will remain strong. Yang Xueshui, Director of the Sports Economy Department of the General Administration of Sport of China, said: "From January to April this year, the total retail sales of social consumer goods in China increased by 2.3% year on year, of which the sports and entertainment categories of units above the designated size increased by 13.8%, 11 percentage points higher than the overall growth rate."

Yang Xueshui introduced that at present, the development of the national sports industry has shown many highlights: the economic effect of sports events is remarkable, all kinds of events and activities have been fully recovered, and the number and scale of events have been expanding; The outdoor sports industry is booming. Surfboard, paddle board and snowboard "new three boards" are developing rapidly. Outdoor sports are attracting more groups and forming a new trend; The upgrading of sporting goods manufacturing has accelerated, and many sporting goods enterprises have made remarkable achievements in the direction of product intelligence and intelligence.

New trend: the trend is better

"At this year's national sports industry work conference, the leaders of the General Administration pointed out that the current development of the sports industry faces four unprecedented problems, namely, the unprecedented attention paid by the Party Central Committee and the State Council to the sports industry, the unprecedented concern and support of local governments to the sports industry, the unprecedented attention paid by all sectors of society to the sports industry, and the people's interest in high-quality sports products and services The unprecedented demand also shows that the policy environment, social environment and market environment of the sports industry are getting better and better. " Yang Xuethrush said.

Bao Mingxiao, president of the China Sports Policy Research Institute of Beijing Sport University, believes that in the new era, China's sports industry will usher in three strategic opportunities: "strategic support from two countries, traction in the new stage of economic development, and the call of the essence of life".

"The construction of a sports power requires us not only to improve the development level of the economy and the development level of national fitness, but also to promote the high-quality development of the sports industry, and to translate the achievements of sports development into the political influence, economic productivity, social affinity, cultural communication, and the health of all Chinese people," said Bao Mingxiao.

As an important growth direction of sports consumption, sports tourism has developed rapidly in recent years, and more and more sports tourism destinations have emerged. Wang Xiaoyu, a special researcher of the Tourism Research Center of the Chinese Academy of Social Sciences, made a prospect of the new trend of sports tourism market. He believes that sports tourism is a very important theme business and experience product in a consumer society. The next segment of the market is sports events, sports health care, sports entertainment, sports leisure. The segment of customers is parent-child customers, single customers, family customers, "Generation Z" and so on.

New space: broad prospects

Bao Mingxiao suggested that the development of sports industry could explore new space in five aspects. They are: finding space in serving the national development strategy; Find space in solving the pain points of social development; Find space in the integrated development; Find space in the application of new science and technology; Find space in expanding opening up and deepening reform.

"Now people are pursuing sports as an important part of a better life, which is the biggest endogenous power of sports development, so it is necessary to take good care of such power, so the development of the sports industry can be sustainable. Under such a background, the sports industry has a big space in the future," said Bao Mingxiao.

Yang Xueshui said that in combination with the spirit of the national sports industry work conference, all parties in the sports industry will focus on five aspects: first, we should focus on building a new development pattern and vigorously develop the event economy; Second, we should focus on the supply side structural reform and increase the supply of high-quality sports products and services; Third, we should focus on brand building and strengthen the cultivation of business entities; Fourth, we should focus on the needs of the people for high-quality life and vigorously develop the outdoor sports industry; Fifth, we should further strengthen support and guarantee around consolidating the foundation for development.

For the next development of sports industry, Zhou Jinqiang, Deputy Director of the General Administration of Sport of China, said: "We should further deepen the structural reform of the sports supply side, vigorously develop the sports event economy, continue to promote sports consumption, accelerate the promotion and application of new technologies in the sports field, promote the transformation and upgrading of the sports goods industry, develop new quality productivity in the sports field, constantly enrich the supply of high-quality sports products and services, constantly cultivate new sports businesses, new models and new scenarios, and constantly improve the modern system Education industry system. "

key word: emsp, Sports industry, sports tourism, sports products, sports economy

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