Enjoy the "Feast" of Chinese Brand Day online and offline

CCTV news: The 2024 China Brand Day activity was launched in Shanghai on May 10. This year's theme is "Chinese brands, shared by the world; Chinese brands, building the future". The activity will also set up an online and offline exhibition platform, which will last until May 14.

This year, the offline exhibition scale of the 2024 China Brand Day event has expanded to 70000 square meters. A total of 52 central enterprises and more than 130 local brand enterprises will participate in the event. A series of wonderful and colorful characteristic activities will be held on the site, such as a beautiful brand market and a beautiful museum.

The 2024 China Brand Day will take the form of live creation, cultural interpretation, skill display, interactive experience, and achievement release to show the new achievements of China's brand development in an all-round way and from multiple perspectives. It will set up a preface hall, enterprise exhibition areas, local exhibition areas, special exhibition areas, and beautiful fairs. It will also hold brand salons, special promotions, business docking, new product release and other activities.

This year, the newly added special exhibition area will focus on innovation, green and low-carbon, good life, and the important equipment of a big country, focusing on the advanced experience and innovative practice of various exhibitors in promoting brand building.

Gong Zhenyong, Deputy Director of the Industry Department of the National Development and Reform Commission, said: "We will invite well-known experts and scholars at home and abroad, city leaders and entrepreneurs to carry out dialogues and exchanges around the brand's hard power, soft culture and going global. We will organize a series of new product launches, special promotions, and literary and artistic performances, so that everyone can feel the strength and connotation of the brand closely."