"Joy" moves a "mansion", making the city more charming

The forest valley concert was held in the beautiful scenery of Tonghua blooming in Haicang Tianzhu Mountain Park.

Drum waves listen to the waves, poetic surging; The sound waves rise and fall, and ten thousand people are "happy"... During the "May Day" holiday just passed, more than 150 cultural tourism activities in Xiamen blossomed in many places, stimulating the enthusiasm and consumption potential of citizens and tourists, and also making the cultural island more attractive.

Tourists "follow the song"

"Blowing the sea breeze and meeting music from time to time, Xiamen's' Island of Music 'can really heal tired hearts!" Returning to Nanchang, Jiangxi Province, Huang Wende occasionally recommended Xiamen to his friends, and his journey to the "May Day" Ludao gave him endless aftertaste.

This is Huang Wende's second visit to Xiamen. He felt that Xiamen can always bring tourists warmth and memory that can infiltrate people's hearts in a silent place. "Maybe it's the feeling of still water flowing deep!"

During the May Day holiday, Huang Wende said that he "came to Xiamen after singing" and "felt like he could catch 'flowing notes' by turning a corner".

More than 20000 music fans raised their hands at the same time and sang loudly against the sea breeze... On the 2nd, Huang Wende felt a new "youth" when he participated in the Vigorous Forest Music Festival held on the Maluan Bay Music Coast in Xiamen. This two-day music feast attracted more than 34000 music fans in Xiamen, nearly 80% of whom came from other places. Following the sea breeze, we went to a performance called "Youth", which became an unforgettable memory for many tourists.

Music is an indispensable urban symbol of Xiamen. At present, Xiamen is striving to build a "cultural center, a city of art, and an island of music". This "May Day" holiday, Xiamen welcomes visitors from all over the world with wonderful music feast.

"Follow the song to Xiamen" has become a new travel fashion for many music fans. This year, Xiamen continued to cultivate the star concert market by taking advantage of the Olympic Sports Center venues. Throughout May, the singing of the concerts continued to be heard every week. During the "May Day" holiday, Jacky Cheung's concert was very popular for three times, attracting a large number of fans to Xiamen, and the attendance at the first show was nearly 100%.

Sea breeze symphony concert on Huandao Road, Tianzhu Mountain Forest Valley concert, "May Day without power connection" public benefit concert on Shili Causeway, slight drunken concert on Aviation Ancient Stone Square, and various "small and beautiful" characteristic concerts scattered around the streets... Throughout the holiday, music became a link between tourists and Xiamen, and also made the coastal scenery of Xiamen more humanistic.

At the same time, more than 80 high-quality performances have been staged in Xiamen's major theaters, including the original musical Don Juan, the ballet Swan Lake, and the traditional Gaojia drama Chen Huacheng. Many tourists "pull their suitcases to Xiamen to see the performances", immersing themselves in the "literary style" of Ludao.

Concerts, poetry festivals, citizen culture festivals, boutique repertoire performances, street culture performances, literary flashes, intangible cultural heritage fairs... Xiamen uses a series of cultural and tourism feasts of vision, hearing and taste to meet the needs of citizens and tourists for cultural and tourism consumption on holidays at a high level. Many tourists become "active" and "happy" in the melody. "Performance+" has become a fashionable and trendy way to open the city of Xiamen, opening a new door for the integration of culture and tourism in Xiamen, and enriching the new formats of urban consumption.

Multiple business types "melt" to generate vitality

Shen Shaowei, a Zhangzhou native who works in Xiamen, received three groups of friends who came to Ludao to vent during the May Day holiday. For the first time, he found that City Walk, a slow paced, immersive experience of the city's fireworks, was popular with many tourists.

"Many of the beauty and romance hidden in every corner are taken for granted by us!" Shen Shaowei said, experiencing the tea table boys in the park, going to Bashi and Shapowei to have a taste of ancient Minnan breakfast, walking along the mountain and sea health trails and coastal travel trails, and clocking in the old Lanqin residence hidden in the city have become friends' favorites. In this "restless leisure city", the leisure characteristics of the city sharing host and guest become more and more distinct.

The "May Day" holiday, the excavation of new consumption hotspots in Xiamen, has created activities such as the Wave Chasing Youth Culture and Art Festival, the May Day fly · Dengfeng Roam - Tesco Free Trade Cultural Tourism Consumption Festival, Cloud City Vankeli Wave Chasing Youth Festival, etc. In combination with their own characteristics, various scenic spots and business districts have also launched cultural and tourism activities. Rural outings, coastal water tours, and trendy literary and artistic tours have become popular, and the number of "peripheral tourists" in the province has increased significantly.

During the May Day holiday, Xiamen fairs, street performances and other events blossomed in many places, attracting many citizens and tourists to take "micro vacations" in Xiamen. Yefengzhai Beach Carnival brings tourists a wonderful experience of "music+beach+sports+youth"; The theme activity of "May Day Hi Party" in Bay Park allows people to stop to play "shopping" market, light bar and night market; There are also activities such as "dance steps in the arcade" 2024 Xiamen Zhongshan Road Cultural Carnival, "Baojia Fashion Art Life Festival", 2024 Tianzhu Mountain Tonghua Tourism Festival to stimulate consumption of food, housing, transportation, travel, shopping and entertainment.

Successive events and exhibitions have also greatly improved the popularity of the festival Ludao. AB Animation Game Carnival landed in Xiamen International Expo Center for the first time, gathering many cosplay fans on site; The 2024CMS Xiamen International New Energy Smart Car Expo attracted tens of thousands of merchants, enthusiasts and consumers, as well as people from Quanzhou, Longyan and other places to drive to Xiamen to see the exhibition and place orders; Xiang'an Xiamen International Racing Life Festival brings together dozens of car and motorcycle teams from all over the country to compete fiercely in the rain, which makes the fans feel happy. The marine leisure tourism project has also become a "flow responsibility". The East Rim Romantic Line Seaside Sports Resort, Wuyuan Bay Yacht Port, Golden Gate on the Sea, Lujiang Night Tour and other attractions attract tourists to experience.

Experience the water carnival and other projects in the "River Tour Tong'an" activity, and feel the water ecology of Xixi; Enjoy rural ecological food at Tong'an Taro Cultural Festival; Xinxu "Weiri" Cultural Tourism Market and Xiang'an Baiwei Folk Carnival also bring a lot of smoke and fire... After years of cultivation, the ecology of Xiamen's tourism and urban tourism has gradually formed, and the multiple formats of culture, tourism, exhibition and commerce have been deeply integrated, which has stimulated the consumption vitality of Xiamen's cultural tourism. As a tourist said, "Everyone can find their own romance in the corner of Xiamen."

It is estimated that Xiamen's total tourism revenue during the May Day holiday this year was 5.636 billion yuan, ranking first in the province, with a year-on-year growth of 55.86%; The number of inbound passengers received increased by 36.7% year on year, ranking first in the province in terms of total number and growth rate; The per capita tourism consumption ranks first in the province, and the tourism market shows a trend of high quality; The total number of tourists received was 4.776 million, the second in the province, with a year-on-year growth of 43.96%. (Our reporter Lin Zegui, trainee reporter Huang Xingrong, article/picture)