Doctor and Mayor hard core shout, what kind of city attracts young people?

Author: Huang Shuai Source: China Youth Daily client August 19, 2022

Recently, Guo Hao, Mayor of Hebi City, Henan Province and Doctor of Economics, took a Vlog to show his "family background" and call on people who are wandering outside to return to their hometown for development. Because of the attractive way of expression, some netizens call it hard core shouting. In the video, the mayor publicized the achievements of Hebi City in recent years: "53 square kilometers of science and technology innovation new city", "the first 5G industrial park in the province", "519 related enterprises cluster development", "the experience of industrial transformation has twice been praised by the State Council"... when "digital economy, artificial intelligence, meta universe, blockchain" When the new words appeared in the mouth of the parents, many people were surprised by the great changes in this small town.

Source of screenshot: official microblog of Henan TV's City Report

In today's increasingly fierce urban competition, many cadres in many parts of the country have tried their best to attract talents to work and buy property locally. Xing Zheng, the former secretary of Kangbashi District Party Committee in Ordos, Inner Mongolia, sang Rap in front of the camera and publicized Kangbashi in a vivid and interesting way, which gradually made people forget the label of "ghost city" of this city in the past and see the future development prospects of Kangbashi. In contrast, Mayor Guo Hao's propaganda method, although not so personalized, is also to show the new face and new atmosphere of Hebi's development through the form of Vlog. In a less serious way of propaganda, calling for the return of wanderers has touched the hearts of many people. Even if some talents from other places cannot return to their hometown due to practical conditions, they will also get some emotional comfort from it. After all, seeing the face of hometown changing with each passing day, who wouldn't be full of hope for the future of hometown?

When seeing the new development of some local cities, some netizens said, "If there is a good job in their hometown, who would like to leave?" This remark struck many people's hearts. Emotionally, most people have a hometown complex. If they can get good development opportunities in their hometown, few people are willing to take risks and pressure to go out for a living. However, compared with large cities, employment opportunities in small cities are limited. For some people, the salary and development prospects that small cities can provide do not meet expectations. In some small cities or counties, young people are also not well adapted to the human relations and relationships in the work and living environment. In contrast, the working environment in big cities is more inclusive and diverse, and there are fewer interpersonal barriers, so it is easier to give play to the creativity and talent of young people.

Hebi Image Source: Visual China

In order to attract tourists home, a city should not only make hard core calls, but also take out "real gold and silver", introduce preferential policies and put them into place, so that those who are willing to return to their hometown can see hope. To this end, Hebi has launched some substantive measures, such as Qibin District attracting outstanding talents through "introducing, cultivating, using and retaining" and other measures. Many places have made valuable attempts before. Not long ago, Yiyuan County, Shandong Province issued the Administrative Measures for the Callback of External On the job Talents in Yiyuan County (Trial), and Jining City issued the Notice on Printing and Distributing the Implementation Opinions of Jining Enterprises and Public Institutions on the "Talent Callback Plan" (Trial), all of which came up with specific measures to support talent growth. Shandong Juancheng County has made greater efforts to attract talents to return to their hometown, and put forward the Opinions on Returning to Juancheng for Workers from Other Places in Juancheng, which is known as "one person returning to his hometown, the whole family arranging work". These practices are conducive to solving the worries of returned talents and helping them better start their careers.

In fact, when many young people choose to develop the city, they don't just look at the immediate gains and losses, such as how much money they can earn this month, and whether they can buy a house next year. Young people are more concerned about the development potential of this city, whether it has enough attraction, and whether it can give people more sense of dignity and gain in the process of development. In terms of attracting talents back to their hometown for development, local cities should show enough sincerity, create a relatively relaxed entrepreneurial atmosphere, especially in terms of entrepreneurial policies, government enterprise relations, and provide development conditions and opportunities no less than those of first tier cities, so that young people can return to their hometown and start businesses with more confidence and confidence.

[Editor in charge: Bai Yipeng]