Hubei Provincial WeChat Top 50 List in August: the reading volume of "Ejian Online" increased by more than 56W

Wu Dan, public opinion data analyst of Jingchu (Hubei Daily)

On September 8, the Hubei Provincial WeChat Ranking List produced by Jingchu (Hubei Daily) and Chutian Public Opinion Data Research Institute was released in August 2023. "Youth Hubei" once again dominated the list, ranking first for eight consecutive months; "Hubei Traffic Police won the second place consecutively," Hubei Emergency Management "rose one place to the third place.

(Data picture)

WCI index of 26 accounts achieved positive growth

From the perspective of WCI index, the index of 26 accounts in this period has achieved positive growth, accounting for 52%, which is slightly higher than that of the previous period. Among them, the WCI index of five accounts, "Ejian Online", "Hubei Provincial Museum", "Jingchu Great Wall", "Hubei Communications" and "Hubei Taxation", grew by more than 100 points, leading the way. Specifically, there are 9 accounts with a WCI index of more than 1000, and this indicator has declined for two consecutive periods; There were 12 accounts in the 800 to 1000 index range, 3 fewer than the previous period; There were 15 accounts between 600 and 800 index ranges, 2 more than the previous period; There were 14 accounts in the 400 to 600 index range, 2 more than the previous period. It can be seen from data analysis that the number of accounts in the high index range has decreased, indicating that the communication power of individual accounts has declined, which is worth noting.

In terms of the number of articles published, 19 accounts such as "Hubei Sports Lottery", "Hubei Fortune Lottery" and "Ejian Online" have published more than 100 articles every month, and the account is highly active; More than 90 articles were published on 7 accounts, including "Hubei Provincial Department of Agriculture and Rural Affairs", "Hubei Veterans" and "Hubei Provincial Department of Education", and three or more articles were updated daily; 12 accounts including "Hubei Natural Resources", "Hubei Traffic Police" and "Hubei Housing Construction" have published more than 30 articles, all of which have been updated daily. Compared with the previous issue, the number of articles published by 30 accounts increased, accounting for 60%. A total of 54 10W+articles were produced on the TOP50 list account, one less than the previous issue, of which 47 were contributed by "Youth Hubei", accounting for more than 87%.

From the perspective of reading volume, there are 25 accounts with a total reading volume of 50%. The reading volume of "Ejian Online" has increased by more than 56W, ranking first in the single list; The reading of "Hubei Emergency Management" and "Hubei Taxation" increased by 23W+and 21W+respectively; "Youth Hubei", "Voice of Hubei Cultural Tourism", "Healthy Hubei", "Hubei Provincial Museum" and other four accounts have achieved 10W scale growth in reading. The top five in the total number of likes are "Chang'an Hubei", "Youth Hubei", "ECEI Online", "Hubei Fire" and "Hubei High Court". The top five in terms of average reading are "Youth Hubei", "Hubei Provincial Center for Disease Control and Prevention", "Hubei 12333", "Hubei Traffic Police" and "Hubei Provincial Museum".

Soldier heroes moved the whole network, and the hot spots of cultural tourism are highly concerned

In August, the original article TOP30 tweets came from 11 accounts, including "Jingchu Great Wall", "Hubei Cultural Tourism Voice" and "Healthy Hubei". "The Voice of Hubei Cultural Tourism" has six tweets on the list, three of which are in the top five. "Healthy Hubei" and "Hubei Meteorology" all have 5 articles on the list; There are 3 tweets on the list of "Hubei Sports Lottery"; Two tweets were included in the list from four accounts of "Hubei Emergency Management", "Hubei Federation of Trade Unions", "Hubei Sports" and "Hubei Communications"; One article of "Jingchu Great Wall", one article of "Hubei Provincial Geological Bureau" and one article of "Hubei Veterans" were included in the list. It is worth mentioning that "Jingchu Great Wall" was included in the Twitter "Today, all major central media are reporting on him", and the number of readers, likes and views ranked first.

From the original content, the articles included in the list cover cultural tourism, military heroes, medical science popularization, weather information, transportation projects, lottery, etc. "Jingchu Great Wall", "Today, all major central media are reporting on him", including news broadcast, People's Daily, People's Liberation Army Daily and other heavyweight media reports on the advanced deeds of Chen Congo, a colonel in Enshi Military Area, and the unique presentation form of suspense headlines and sand paintings, attracted many netizens' attention and reading, with more than 85000 tweets read and more than 1100 praise comments. It is a hot topic to enjoy the cool in hot summer days. "The Voice of Hubei Culture and Tourism" and "Personal Test: Jiugong Mountain at 21 ℃ is True!" read the emotions of netizens and timely launched Jiugong Mountain, a summer resort in our province. The layout of tweets is simple and layered, which is very eye-catching. The simple text, together with the picturesque landscape, makes people yearn for it. Netizens praised them one after another, saying, "The artistic conception is so beautiful that they want to go", "If not, they will go on weekends". Another tweet from the "Voice of Hubei Cultural Tourism", "Oriental Selection is coming to Enshi, where is the next stop Xuan'en and other provincial netizens have called to invite Dongfang Selection Team to visit their hometown.

Description of ranking rules:

1. Gather the government affairs WeChat official accounts of the main party and government organs in Hubei Province, conduct scientific ranking based on WCI index data, and evaluate from four dimensions: "overall communication power", "average article communication power", "headline communication power", and "peak communication power".

2. The range and number of samples will be fine tuned every week according to the actual situation. Welcome the self recommendation of the operation department or person in charge of the new government affairs media of Hubei Province to join the ranking list. Contact number: 027-88567710.

3. While continuing to release the ranking list of Hubei government affairs WeChat, Truking Public Opinion Data Research Institute will also select excellent government affairs WeChat operation teams in the province for interviews.

4. The "Hubei government new media" exchange WeChat group launched the "government WeChat operation small class" to share the operating experience and dry goods knowledge of government WeChat.

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