This summer vacation, parent-child study tours and family "boarding" tours have become hot consumption spots

This summer, the crowded airports, railway stations and bustling scenic spots have become the vivid evidence of tourism recovery.

According to the data of China Railway Group, 614 million passengers were sent during the summer railway transportation from July 1 to August 15, and 15.326 million passengers were sent on August 12, setting a new record for the daily passenger volume of the summer railway waybill. According to the data of the Civil Aviation Administration, the passenger traffic volume in July this year was 62.428 million, an increase of 5.3% over the same period of 2019, and a new monthly record high for civil aviation. Flying pig data shows that, taking hotel accommodation as an example, the average daily room night volume of hotels on this platform has exceeded the level of the same period before 2020, and has continuously broken the record of summer performance. Ctrip's 2023 Summer Travel Market Report shows that this summer, consumers are willing to pay for the experience with an increasing travel radius, increasing travel frequency.

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On August 30, the Chengdu Business Daily Red Star News reporter learned from the OTA platform that the number of domestic summer travel bookings, including domestic air tickets, hotels, route tours, scenic spot tickets, etc., exceeded the level before 2020, and research tours, family "boarding" trips, etc. became hot summer consumption.

Tourists in new first tier cities are enthusiastic

Chengdu Tianfu Airport has become one of the busiest airports in summer

According to Ctrip's 2023 Summer Travel Market Report, as of August 23, the number of orders for high-speed rail travel in summer has increased by 51% month on month compared with the previous two months. Among them, the number of orders for high-speed rail travel of new first-line city users ranked first, with an increase of 8% higher than that of first-line city users compared with the same period in 2019. The same trend is also shown in air tickets. The increase of air ticket orders of users in new first tier cities is 11% higher than that of users in first tier cities in 2019.

In addition, the busiest airports in China in summer include Guangzhou Baiyun, Shenzhen Bao'an, Xi'an Xianyang, Chongqing Jiangbei, Beijing Capital, Kunming Changshui, Chengdu Tianfu, Shanghai Pudong, Beijing Daxing and Hangzhou Xiaoshan Airport. And the most popular routes are: flights between Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Chongqing and Hangzhou.

"This month, my wife and I took the elderly and children to Hangzhou and Suzhou for a total of seven days." Liu Gang, a citizen of Chengdu, said that Suzhou and Hangzhou were the cities their sons had always wanted to visit. According to him, in his circle of friends, the whole summer vacation was "soaked" by travel photos from all over the country. "Either queue up to ride camels in Dunhuang, eat seafood in Dalian, Liaoning, or watch the sunrise in Lushan, Jiangxi..."

In addition to the large number of tourists from Chengdu, there are also many tourists from all over the country. The data shows that the top 10 domestic popular tourist destinations in summer vacation are Beijing, Shanghai, Chengdu, Guangzhou, Hangzhou, Xi'an, Chongqing, Shenzhen, Nanjing and Changsha, and Chengdu ranks third.

Family "boarding" tour, research tour

Enjoy parent-child companionship and parent-child learning

The reporter learned that this summer, the number of users who booked multiple hotel rooms at the same time increased by more than 1.1 times compared with last year; SUVs that can accommodate more passengers have become the models with the most significant growth in summer car rental booking this year, and the proportion of orders has increased by more than 20% year on year.

Xiang Yingzhi, who has lived in Changsha for a long time, told the reporter that she is a middle school teacher and has an 8-year-old son. "The child used to be too young to travel with. This year, I decided to take the child and my team partner and friend's family to travel by car."

Xiang Yingzhi said that in July, they set out from Changsha and visited Phoenix Ancient Town, Guilin Yangshuo, Guiyang, Chongqing and Chengdu for 16 days. "We rented a seven seat SUV from a chain car rental company, returned the car at the local branch station after the trip to Chengdu, and finally returned to Changsha by plane." Xiang Yingzhi said, "The self driving tour was very happy. We had three people take turns to drive, sing and chat in the car, and the atmosphere of the tour was full."

This summer, the demand for "strolling children" has been released, and research tour is also a hot topic. On some travel platforms, the search volume of "research tour" has increased more than twice as much as that of last summer. Domestic sales of research products in Beijing, Inner Mongolia, Qinghai, Gansu and Sichuan rank top. Specifically, the number of orders for historical and humanistic, scientific exploration and close to nature categories increased significantly compared with 2019.

Zhang Zheng, the product director of Chengdu Children's League, said that the number of applicants for research tour increased significantly year on year this summer. According to reports, Zhang Zheng's company has launched several research projects. For example, the series of urban exploration is mainly to lead children into Donghuamen Ruins Park, Wangjiang Tower, Ancestral Temple Street and other blocks, and open the other side of the city through buildings and streets; For example, the series of Chengdu night exploring Jinjiang takes poetry and rivers as the entrance to lead parents and children to understand Chengdu's water system, the ancient city's system, and the relationship between the city and water.

"The reason why the research tour with parent-child participation became popular in this summer is that this kind of tourism can not only enable children to gain knowledge through research, but also complete the experience of parent-child companionship and parent-child learning in the process." Zhang Zheng said.

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