"Anchoring a new round of trade in" series reports

As a direct beneficiary industry of the old for new policy, how should the household appliance industry take over the Polio, and how should the relevant enterprises "adapt to the situation"? In this issue [Zero Celsius], China Home Appliance Network will take a look.

A series of reports on the "leading power" of China's household appliances industry from the perspective of AWE

AWE's consumption influence and global industrial value have gradually improved. In this issue, Zero Centigrade will analyze all aspects of AWE's demonstration of the "leadership" of China's home appliance industry from the multi-dimensional perspective of technological innovation, lifestyle, retail remodeling, sustainable development, inclusiveness and openness.

A series of reports on "Cold thinking of small household appliances industry"

Since the epidemic, the global economic growth has been under pressure, which is in line with the background of the popular economy. In the household appliance industry, small household appliances are fast moving consumer goods that people are more willing and able to consume than household appliances. During the epidemic, it has indeed promoted the release of a wave of demand, achieving the highlight of small household appliances. Now, with the gradual recovery of the economy, people are more attracted to the social scene. According to the statistics of many institutions, the overall scale of the small home appliance market has shrunk significantly this year. How can the industry face the downward market situation when the way of small appliances mapping refined life is no longer so effective?

A series of reports on "Double 11" under pressure

With the opening of the first round of pre-sale, the Double 11 was fully "opened". From the platform "lowest in the whole network", "really cheap, buy with eyes closed", to brand manufacturers "overweight", "lowest in history", "Double 11" seems to have returned to the "low price" track. When it comes to the household appliances industry, "our investment ratio is higher than that in previous years, but the actual output effect may be similar to that in previous years". Referring to the layout and expectation of this year's "Double 11", many people from household appliances enterprises in different categories told the reporter of China Home Appliances.

A series of reports on "Resuming the 2023 Cold Year of Air Conditioning"

At the end of 2022, with the liberalization of the epidemic policy, the market expectation rebounded, especially during the Spring Festival, with the emotional recovery after the first wave of the epidemic impact after the liberalization, the normalization of life began to return, and manufacturers' expectations for the repair of the home appliance market after the epidemic improved significantly. Everyone early formulated production scheduling and marketing plans for the new year.

Regional chain reports in recent years

From the sprouting in the 1980s, to competing with the national household appliance chain after the new millennium, to now the rise of e-commerce, the decline of the national chain, and the attempt to embrace the integration of all channels and all scenarios in the era of channel fragmentation, offline household appliance channel providers have always been a role that cannot be ignored in the development wave of the household appliance industry for decades.

From AWE to see "Future Home" series reports

With the theme of "smart technology, creating the future", 2023AWE will bring together more than 1000 domestic and foreign enterprises to participate in the exhibition, display the cutting-edge innovation achievements in the field of global household appliances and consumer electronics, and present a panoramic view of the future smart life for global consumers.

"The truth of the market" series of interviews

After the "dark time" in 2022, with the gradual elimination of many adverse factors, catering, tourism and other industries delayed by the epidemic are rapidly embracing the long lost crowd since this year. Home appliances, especially the consumer market, are also showing signs of gradual recovery.

"Double 11" Times Change Series

The "Double 11" has gone through 13 years, from the initial 27 participants on Taobao platform, with a sales volume of 52 million yuan to the current 100 million yuan per second on each platform. During the whole "Double 11" period, the GMV of the whole network was close to 1 trillion yuan. This "Singles Day", which was once ridiculed, witnessed the change of Chinese social consumption.

A series of reports on "China's household appliances in the past decade"

In the past ten years, we have constantly broken the ceiling of industrial scale, and the market value and size of the industry have grown; In the past ten years, we have embarked on a high-quality development road from the inside out; In the past ten years, we have moved from victory to new victory, and the industry track has continued to expand. Here, China Home Appliance Network combs out 6 major changes in the industry to pay tribute to the decade we have passed through.

A series of reports on "air conditioning in hot summer"

In the past few decades, China's air conditioning industry has experienced a period of rapid development. Due to the weather "power" and lower prices, it reached the peak of growth in 2018. In 2019, it entered the industrial adjustment period. Since 2020, the industry sales growth seems to hit the ceiling.

A series of reports on "Double Carbon Reform, Home Appliances Bringing Green Tide"

In September 2020, China clearly proposed the goal of carbon peaking by 2030 and carbon neutrality by 2060. The promotion of policies has made "carbon peaking and carbon neutrality" the consensus of the whole industry. Household appliances are the second largest source of energy consumption for residents, and 30% of residents' carbon emissions come from household appliances. As a major manufacturer and consumer of household appliances, China's household appliances enterprises are achieving "double carbon" The role of goals in the process should not be underestimated.

"Interpreting a new round of household appliances to promote consumption policy" series

A series of national support policies are conducive to boosting consumer confidence in the current market, and help household appliance enterprises overcome difficulties from two aspects: expanding demand and improving supply level.

Midea "Wake Up" All House Active Intelligence Series Report

As a white electricity comprehensive enterprise with a full range of household appliances, Midea obviously has the advantage of opening up the "scene ecology" of the family, so it is reasonable that it takes the lead in launching the "active intelligent solution for the whole house"

"Remember the household appliances industry in 2019?" series reports

In the last wave of reform, Chinese household appliance enterprises have opened the door to high-end supply side; In this round of reform, household appliance enterprises have started thinking about the "second runway" beyond high-end C-end products.

A series of reports on "The supply chain of household appliances has suffered another 'epidemic test'"

In the face of possible emergencies in various regions under the normalization of epidemic prevention and control, as well as various uncertainties brought about by the international environment, how to grasp the certainty in an uncertain world has become the focus of Chinese household appliance enterprises at this stage to enhance their resilience and resolve crises.

"Deconstructing China's high-end home appliance market" series reports

The style of life and high-end quality have more and more penetrated into the ideology of Chinese people. With this change, the household appliance industry is also quietly turning around, and the high-end market has become a battleground for "military strategists".

A series of reports on "Technology Breaks the Circle in Home Appliance Industry"

Facing the future, how can we "break the problem"? This issue of Zero Centigrade will discuss the new direction of home appliance industry from the aspects of wisdom, health, green, materials, etc.

"Who will make waves in small household appliances?" series reports

Under the new normal, when consumption returns to rationality, how can the small household appliance industry and enterprises achieve long-term development?

A series of reports on "Beautiful Business Practice"

With the growing popularity trend, the scope of online celebrity brands has gradually expanded to all areas of life. In the household appliances sector, this is particularly evident in the Meijian personal care appliance industry, especially in the beauty instrument industry.

"China's new kitchen" secret corner series report

We will also hear different voices frequently from the user end. In the new Chinese kitchen surrounded by intelligence, what kind of intelligence is preferred by users, and what intelligent functions will be considered "anti human" by users?

Series Report on Zhejiang Home Appliance Channel Transformation

China Home Appliance Network recently visited Huzhou Zhebei Building, Zhejiang Huidelong, Hangzhou Baicheng Weilai, Fenghua Tianyi Appliance and other local home appliance distributors and service providers. Some of them dominate the local market, and even national chains like Suning cannot surpass them, Others have moved from traditional home appliance agents to the larger blue ocean of home decoration engineering market and established their own unique advantages. What is their success password?