Shengqu Game "The Tower of Eternity" Anniversary Celebration Activity Reaches a New High in Popularity

With the spring breeze gently turning the chapter of April, the classic MMORPG game "Tower of Eternity" operated by Shengqu Game Agency under Century Huatong (SZ. 002602) ushered in the annual anniversary celebration. With the launch of the new version of the nostalgic version 2.85, "Endless Battlefield", the launch of the new service "Tiger Leaping and Dragon Leaping", and a series of anniversary welfare activities, this game once again demonstrated its strong appeal to users - thousands of people queued up outside the game, and the game was crowded out of sight.

In fact, this popular scene of crowds is just a silhouette of every version update or large-scale event in the 15 years of development of The Tower of Eternity. As a popular MMORPG game that has accompanied players for 15 years, Tower of Eternity has kept a steady pace of updates and continuously introduced new content that keeps pace with the times. From the original "fortress dragon" to today's "Apsaranta: Tengyue", every version change is a comprehensive upgrade and optimization of the game. The nostalgic version brings out the new through the old and the special clothes are different, which brings more choices and diversified game experiences to the players.

In the 2.85 version of "Endless Battlefield" recently launched in the nostalgic version of "The Tower of Eternity", in addition to adding a large number of new maps, equipment, skills, and the new world fortress of Apeta Beirusslan, a new multi person cooperation replica lament wall with higher difficulty and more test of team cooperation has also been launched. This instance has extremely high difficulty and various battle modes, which is a great test of players' teamwork and fighting skills. The addition of this challenging copy not only improves the playability of the game, enriches the strategic level of the game, but also further promotes the communication and cooperation between players. In addition, the wild card skill playing method added in the newly launched featured new service "Jumping Dragon and Tiger" has not only made old users enjoy it, but also won the reputation of new generation users. In this server, players finally have the opportunity to learn the representative skills of other professions and experience the unprecedented combination of moves. This innovation not only breaks the inherent boundaries between professions, but also allows players to create their own unique fighting style.

The constant evolution of Eternal Tower is undoubtedly that it can stand out in the fierce competition in the game market and attract numerous players to love and follow. The reason for this is that Shengqu Game has always maintained the "people-oriented" operation philosophy, that is, it adheres to creating content around the needs of players, and constantly brings better game experience and services to players.

At the moment when the stock market is dominant, with the increasing variety of games and the increasing demand of players, the competition of game quality and playing methods has already reached a white hot stage. In this context, the operation strength is the key factor determining the influence and vitality of a game product in the industry. Especially for end game products, since games have a more complex and in-depth playing system than mobile games, as well as a large number of user groups, it requires game enterprises to have rich operating skills to ensure that users' needs are continuously met, so that the game has a more long-term and stable development curve.

As the operation team behind the Tower of Eternity, Shengqu Game Sprout Studio is also responsible for the operation of many timeless classics, including Bubble Hall, Adventure Island, Rainbow Island, and has accumulated very rich experience in long-term operation. Hu Chanjun, general manager of Shengqu Game Sprout Studio, said that in order to do a good job in the long-term operation of the game, we must first make the concept of the product younger, face the players with young faces, and convince the players with mature playing methods. Secondly, it is necessary to "exchange heart with heart", make friends with players and listen to what they really want.

Looking back on the operation history of the Tower of Eternity over the years, we can see that this product is constantly innovating and changing in combination with the trend culture and aesthetics loved by contemporary young users, both inside and outside the game. Whether with Microsoft Surface Notebook Chiline Hyun Yin, international trendy brand VENQUE, Zhongjie 1946 and other brands have launched cross-border cooperation to launch fashion co branded neighborhood, or to create online reality shows, launch original RAP singles, hold summer beach carnivals, go kart parties, camping parties and other activities, all of which strive to radiate from all fields to young users, from games to daily life, So as to realize the ring breaking effect again and again.

It is reported that this 15th anniversary celebration of the Eternal Tower will not only open a series of online games such as the Apeta Pass, Breeze Chamber of Commerce, Heartbeat, Atrea Toy Festival, Zakuron Game 123 Wooden Man, New Eight Times Treasure Discovery, Happiness Celebration, Dragon Emperor's Chamber of Secrets Anniversary Party, but also provide players with many attractive benefits, A wonderful birthday celebration will also be held on May 3 at Guangzhou Firefly Animation Carnival. At that time, players can not only get the Firefly Anniversary Party collection gift package, new fashion felt bag, beautiful mouse pad, colorful pet fairy hand gift, but also participate in on-site interaction to win TGIF co branded e-sports chair, Evnia display and other surprise gifts. It can be seen from this series of online and offline activities and numerous generous benefits that this is clearly another sincere act of Eternal Tower to treat "friends" with heart.

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Fifteen years is undoubtedly a long and challenging journey for an end tour. However, the Tower of Eternity has won the love and support of players for decades with its excellent quality, rich playing methods and careful operation. In the minds of many players, The Tower of Eternity is not only a game, but also a memory of youth, a fantasy world full of dreams and adventures. I believe that in the future, the Eternal Tower will become a friend of more players and create more happy memories together.