ASUS and JD launched RT-BE88U WiFi7 router to create a new experience of WiFi intelligent life in the whole house

On March 27, 2024 Beijing time, ASUS joined hands with JD to hold the conference of "ASUS Ai Routing All House WIFI is Smarter" at JD headquarters in Beijing, where the world's first full blood WiFi7 router RT-BE88U was released. Yu Yuanlin, general manager of ASUS Computer Open Platform in China, Zhong Yufei, director of network products of ASUS Computer Open Platform in China, as well as the vice president of JD Group and the head of JD Retail 3C Digital Business Department were present.

Yu Yuanlin said that the scale of China's smart home market is growing at a rapid speed, and the penetration of AI technology applications in smart home is also increasing. For online game enthusiasts and high-definition video pursuers, the arrival of WiFi7 technology is undoubtedly a blessing. ASUS will continue to pay attention to the needs of users, bring more WiFi7 routers to everyone, practice the concept of ASUS Ai routing and more intelligent WiFi in the whole house, continue to innovate and make breakthroughs, and commit to providing more comprehensive AI intelligent functions and services.

Asustek RT-BE88U is the world's first full blood WiFi7 router, which has significant upgrades in the number of ports, transmission speed, network security, networking convenience and other aspects. It is one of the network equipment with the strongest performance, highest stability and best experience in the industry, which can meet the current and future needs in the fields of ultra-high definition video, e-sports games, and Internet of Everything, Continue to create industry-leading network experience. JD will also rely on its full scene service capabilities to comprehensively help ASUS improve marketing efficiency, make RT-BE88U reach more consumers accurately, and create industry blockbusters. In addition to the first launch of the product in JD, ASUS has also become the first brand to launch JD's "first step" IP program in JD's 3C digital acquisition and marketing studio. It is reported that JD 3C digital acquisition and marketing live broadcast room will make efforts to plant grass for new products "one step ahead of others" this year, and become the first sales position for brands and JD's "one step ahead of others" new products.

Full blooded WiFi7+10 major interfaces+PC level processor Asus releases the next generation router benchmark

With the continuous development of the intelligent industry and the growth of the number of intelligent devices, consumers' requirements for network speed and security are also increasing. The RT-BE88U is equipped with a 4-core 2.6GHz, 64 bit PC class processor and DDR4 2G large memory, which is very powerful. RT-BE88U is also the only router with 10 ports in the market. It has two 10G advanced ports with high-speed transmission and unrestricted operation. It can also provide both hardware and software acceleration through the E-sports port+port forwarding function to maximize the speed and stability of network operation.

As a full blooded WiFi7 router, RT-BE88U can increase the transmission rate by about 20% based on 4K QAM, and can aggregate the rate of two frequency bands through MLO technology to achieve faster and more efficient transmission. Its dual band concurrent wireless transmission rate is up to 7200Mbps, 2.7 times faster than the WiFi5 4 * 4 specification. With the help of ASUS Black Technology Range Boost+, the signal coverage of RT-BE88U can also be increased by 38%, ensuring a smooth home network experience.

In addition, RT-BE88U also has an intelligent one button scenario optimization function, which can set special acceleration for games, streaming media, conference office, online classes, etc., to achieve optimal network experience in different scenarios. For the needs of network security, the RT-BE88U is equipped with a life-long free AiProtection Pro network shield to provide users with all-weather and uninterrupted network security protection. Asustek's unique black technology AiMesh can use any Asustek's routers on sale to network on demand, eliminating WIFI dead ends, so that every corner of the room can enjoy a smooth silk network.

"ASUS has always been committed to providing high-quality and reliable network products for hundreds of millions of consumers and providing better protection for life in the information age. The launch of RT-BE88U will not only bring consumers an unprecedented network experience of WiFi7, but also bring more personalized and convenient solutions for different consumers in different scenarios, such as home and work, through flexible combination and configuration between devices, and continue to build a benchmark for network products. ".  

In the past 20 years, JD has cooperated comprehensively and deeply, and ASUS has continued to accelerate its growth

In this new product release, ASUS regards JD as the global first launch channel of "one step ahead", and also shows its high recognition and expectation of JD as the most trusted retail and retail infrastructure service provider in the world. At the beginning of the establishment of JD, ASUS has started in-depth cooperation with JD, and it has been nearly 20 years. During this period, JD not only became an important online sales channel for ASUS, but also delivered high-quality brand image to consumers with its leading services.

In this process, the cooperation between the two sides has also been constantly upgraded. In terms of router category, JD, based on its own supply chain capability and consumer demand insight, helped ASUS explore consumer pain points, and helped ASUS launch many high-end routing products that meet users' real needs and lead the market through C2M reverse customization. For example, the first e-sports router jointly built by the two sides not only meets users' needs for low latency, high stability and high speed in e-sports scenarios, but also creates a new trend market for e-sports routers. Under the deep cooperation between the two sides, the sales performance of ASUS retail increased by more than 100 times from 2013 to 2019, which attracted wide attention in the industry.

"We are very happy that ASUS can choose JD to launch this blockbuster new product in one step, and together provide users with exclusive purchase experience of new products first, rights first, and preferential first. With JD's omni channel marketing and innovation capabilities, we believe that this RT-BE88U router with great technological innovation breakthrough will become another industry blockbuster under the development of AI technology. Standing at the new starting point of AI router, JD will continue to work with ASUS to lead the routing industry to the next peak in the future. " The relevant person in charge of JD office peripherals said.

Adhering to the belief of "transcendence only" and the constant pursuit of technology, ASUS always leads the industry trend. In the context of the upcoming WiFi 7 era, the release of RT-BE88U also announced the arrival of a new Shida. The top products that continue to refine and polish will continue to enrich and refine the product line, achieve seamless coverage of user life scenes, and bring greater help to the entertainment experience and intelligent life of hundreds of millions of consumers.

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