Nobody bought a mobile phone? The survey said that the replacement rate in 2023 fell to the lowest point in history

This year, Smart mobile phone The market is not so good because of the sluggish demand. Recently, TechInsights, a market analyst, also said that in 2023, the global smartphone replacement rate may fall to a historical low, about 23.5%.

In the past decade, the smart phone market has witnessed an explosion with an astonishing growth rate. However, with the reduction of subsidies in some markets, the increase of low-income prepaid users and the improvement of smartphone durability, the global smartphone replacement rate has entered a continuous decline. In addition to the current global inflation, interest rate hikes and unclear economic expectations, the current replacement cycle is as long as 51 months, which may make 2023 a depression of replacement rate.

Compared with 2023, the research institute expects a rebound in 2024, which is due to the market's expectation of economic recovery and 5G migration. In addition, TechInsights believes that in 2023, the turnover rate in Asia Pacific, Western Europe and North America will reach the lowest level in history, but the turnover cycle in North America will still be shorter than that in other regions.

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