See Wenzhou for fashion customization, see Solo for Wenzhou customization

On November 8, the (Wenzhou) Fashion Customization Exhibition and Textile Accessories Sewing Equipment Exhibition opened in Wenzhou International Convention and Exhibition Center. The Expo is hosted by Zhejiang Provincial Department of Commerce, Wenzhou Municipal People's Government, undertaken by Wenzhou Municipal Bureau of Commerce and Wenzhou Modern Group, and presented in the form of group exhibition area+fashion joint show+summit forum.

The exhibition will set up a fashion customization hall and a fashion supporting hall to display fashion customization brands, designer brands, surface accessories, sewing equipment, good ODM/OEM, and set up an event forum area and a dynamic release center. This exhibition gathers more than 30 good enterprises in the field of professional garment customization in Wenzhou, aiming to build an omni channel and multi-directional promotion cooperation platform for fashion customization brands and industrial chain enterprises, promote the characteristics of fashion customization in Wenzhou, achieve linkage under the new industrial model, form an organic ecosystem of the garment customization industry, and help promote the "new model" of garment customization consumption The rapid development of "new experience" and "new retail".

Former Vice Minister of the Ministry of Commerce Zhang Zhigang (first from the front right), Mayor of Wenzhou Yao Gaojun (second from the front right) and other leaders came to visit the museum

Yang Jinchun, executive vice president of the Garment Association, was interviewed at Solo Booth. As one of the benchmark enterprises of personalized flexible textile, Solo Custom was invited to participate in the exhibition, occupying position C in the exhibition area to show the custom style. At the same time, it attracted a lot of attention to show the brand's new products in autumn and winter in the fashion show.

During this period, Zhang Xiqin, General Manager of Solo Brand, was invited to participate in the "(Wenzhou) Fashion Customization Summit" held in Shangri La Hotel, Wenzhou on the afternoon of the opening day Forum, and brought the keynote speech of "Mass Personalized Customization Enabling Solo".

Zhang Xiqin said that fashion customization has shown an irreversible trend. We can start from three aspects: enabling industry transformation, flexible supply chain enabling brand, and professional brand enabling terminal operation. We can directly face the four major problems of consumers, channels, cost investment, and brands in the current market environment. However, we still have to face the challenges of younger consumer groups, high difficulty in customization business, and low market share. The current personalized customization needs to be solved by the flexible supply chain of large-scale personalized customization.