Southeast Asia smart phone market slowly resumed voice transmission, with a year-on-year growth of 197%, becoming the biggest winner

According to the latest data from Canalys, a market research organization, in the first quarter of 2024, the intelligence of Southeast Asia mobile phone The market grew by 12% year on year, reaching 23.5 million units. Although the shipment volume is still far lower than the level before 2023, Samsung dominates the market. Its shipment reached 4.5 million units, accounting for 19% of the market share. However, compared with the same period last year, Samsung's market share declined by 20%, which may reflect the intensification of market competition and the diversification of consumer demand.

The performance of voice transmission in Southeast Asia market is particularly outstanding. During Ramadan, Median cooperated with mobile game companies to launch a joint brand, which received good responses from young people. By providing high-performance gaming equipment with affordable prices, Median has successfully attracted this market segment. In the Southeast Asian market, the delivery volume of voice transmission reached 4.2 million, accounting for 18% of the market share, up 197% year on year. This amazing growth rate shows that the development potential of Transonic in Southeast Asia market is huge.

The performance of Xiaomi and OPPO also deserves attention. The shipment of millet reached 3.8 million units, accounting for 16% of the market share, up 52% year on year. OPPO shipped 3.8 million units, with a market share of 16%, down 5% year on year. Although they are similar in market share, Xiaomi's growth momentum is obvious, while OPPO has declined.

In addition, vivo's performance is also commendable. Vivo accounted for 12% of the market share, with 2.8 million units shipped, up 12% year on year. Vivo has ensured its market share through the strategy of focusing on developing medium and high-end markets such as Y17s and Y100 and V series.

The smartphone market competition in Southeast Asia is still fierce, and no one is dominant. All major brands need to continue to pay attention to the changes in market demand and constantly launch competitive products to meet the diversified needs of consumers. With the popularization of 5G technology and the growth of consumer demand, the smartphone market in Southeast Asia is expected to continue to grow. Major brands also need to constantly innovate and optimize their product portfolio to cope with market changes and challenges

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