The recovery of the European smart phone market Samsung Apple Xiaomi ranks in the top three

In the first quarter of 2024, European Smart mobile phone The market recovered strongly, with a year-on-year growth of 10%, ending the continuous downward trend since the third quarter of 2021. According to the latest Counterpoint Research report, Samsung, Apple and Xiaomi still rank among the top three in the European market.

Samsung ranked first with 32% market share, and its shipments increased by 7% year on year, which is the first time since the fourth quarter of 2021. Apple followed with a market share of 25%, and maintained a strong market position despite a slight decline in shipments. Xiaomi, with a market share of 18%, saw its shipments grow by 11% year on year, showing a steady performance.

Jan Stryjak, Deputy Director of Counterpoint Research, said that the recovery of the European market was encouraging, although the challenges of 2023 were taken into consideration. He pointed out that the improvement of macroeconomic conditions and the launch of new products by some manufacturers such as Samsung, Xiaomi and Glory have brought new optimism to the market. In particular, Samsung's Galaxy S24 series achieved year-on-year growth in shipments in the first quarter, which is a remarkable achievement. In addition, Glory also performed well, occupying the fifth place in market share.

However, Stryjak also pointed out that although the European market showed signs of recovery, the market was still not completely out of the predicament. Although it is expected that the market will continue to grow at a low single digit rate in the rest of 2024, it will still take some time for the market to recover to the pre epidemic level in view of the difficult situation in 2023.

Editor's comment: In general, the recovery of the European smartphone market has brought new hope to manufacturers and consumers, especially with the continuous emergence of new technologies and the intensification of market competition, the future development is still full of challenges and opportunities.

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