Huawei Image's XMAGE software and hard core cloud technology has been upgraded to usher in a new era of image with ten major trends

On May 22, the 2024 Huawei Image XMAGE Brand Night was held in Shanghai. Huawei released the "XMAGE Co creation Plan". With the idea of openness, inclusiveness and co creation, Huawei invited industry experts, creators and authoritative institutions to become Huawei image consultants, and cooperated deeply with the R&D team to promote innovation through the integration of technology and art to create the best image logo at a glance. At the same time, Huawei has released the "Top Ten Imaging Trends" on the future development of XMAGE, which will continue to lead the development of mobile imaging in the next decade.

On the "Huawei Image XMAGE Brand Night", Zhao Xiaoding, a Chinese director, cinematographer, and vice president of the China Society of Cinematographers, shared the use of Huawei mobile phone Shoot the story of "instant aesthetics". He said, mobile phone It is an important tool for him in the early stage of the film and film shooting. Through the brushed glass Huawei Mate30 The faces of the portraits taken by RS have a unique three-dimensional sense, including some highlights, and also present a special level and atmosphere. This photo also won a prize in the photo solicitation activity of American Cinematographer magazine at that time.

Looking back, Huawei has continued to lead the development of mobile imaging. Since the rise of mobile imaging, Huawei's P series has been constantly challenging and surpassing its imaging capabilities. With the ultimate imaging technology and innovation capabilities, it has continued to bring surprises to consumers around the world.

Since the establishment of P series in 2012, each generation of products has presented consumers with innovative breakthroughs and ultimate innovations in imaging technology, and has continued to lead the development of mobile imaging. For example, Huawei P9 series multi camera fusion technology, Huawei P10 portrait lens and optical anti shake and dual camera zoom technology, Huawei P20 series first AI photography, super night scene. In the P30 series, Huawei began to introduce super sensitive sensors and periscope optical zoom lenses, and for the first time, it used RYYB pixel arrays to make users see farther and clearer; On this basis, Huawei P40 The series has achieved 10x optical zoom, bringing full time, full focus ultra clear image quality shooting experience, and opening the era of Huawei computing image. Arrive again Huawei P50 The series adopts super dual image units, introduces XDFusion Pro primary color engine, and introduces XDOptics computational optics, bringing revolutionary technology beyond physical limits; Huawei P60 The series is the industry's first super focus night vision telephoto, revolutionary super focus camera, which realizes the full link upgrade of the optical system.

Even if it has achieved fruitful results, Huawei's innovation has never stopped. In 2024, Huawei's P series will be upgraded to the Pura series. On the basis of inheriting the genes of the P series smart image products, Huawei will further deepen the field of image technology and open up a new chapter in mobile images. Taking the newly released Huawei Pura70 series as an example, it is equipped with a new generation of super focused imaging system. With the original rotary telescopic lens structure and the XDMotion motion engine, it brings super high-speed wind speed flash shooting capability to help users freeze the wonderful moments in life. This technological breakthrough also broke the current situation that mobile phones can only shoot static or low-speed moving objects, creating a new trend of extreme motion photography.

With the progress and development of mobile image technology, the technology and experience of the traditional image industry has been unable to meet the demand for further breakthroughs in the new era of image technology. Based on years of exploration in the field of mobile imaging, on July 2, 2022, Huawei officially released its exclusive mobile imaging brand, Huawei Image XMAGE. This is another successful exploration of Huawei in the field of mobile imaging. At present, XMAGE has upgraded from the four dimensions of optical, mechanical and electrical computing to a soft and hard core cloud, building a technical paradigm for future mobile imaging and continuing to lead.

At the same time, XMAGE further pursues the emotional experience brought by mobile phone images, encourages users to record beauty and fun in life with mobile phones, and expresses fleeting and precious emotions. Today, Huawei's Mate 60 series, MateX5, P60 series and other blockbuster products equipped with the XMAGE image system have been successively released, which have been highly recognized by more and more consumers, and have established unique advantages in technology and style.

In 2024, the brand concept "image power" of XMAGE will be upgraded: with the ultimate image technology and experience, it will stimulate consumers' imagination, creativity and appreciation, and make every image work show a sense of power beyond the appearance. It also released the next 10-year plan in the field of mobile imaging - "Huawei Image XMAGE Co creation Plan". Invite experts, creators and authoritative organizations in photography, audio and video, film, aesthetics and other fields to become Huawei's image consultants, cooperate with XMAGE R&D team, participate in camera system and experience design, image effect definition, audio and video technology standards and industrial ecological construction, and promote innovation by integrating technology and art, Make XMAGE the best image symbol that can be seen at a glance, and build the future image power.

Facing the future, Huawei will combine the soft and hard core cloud to focus on "system miniaturization", "perfect combination of shooting and clear shooting", "dark shooting and telephoto break through the picture quality boundary", "what you see is what you get", "immersive dynamic image", "image style only belongs to you", "personalized content creation platform based on Hongmeng", "image creation supported by AI and big model" Ten image trends of "multi camera and multi-mode surpassing the human eye" and "end cloud collaboration".

Huawei's exploration of the top ten image trends has already begun on the newly launched Huawei Pura70 series. With the help of hardware technology innovation such as super focused image system, variable aperture and super aperture, sensor displacement anti shake, etc., hardware miniaturization is realized. The combination of the industry's first XDMotion motion engine, XDFusion Pro high image quality engine, XDOptics computing optics enables the perfect combination of shooting and clear shooting. And AI drawing repair, etc Software With the algorithm upgrade, users can feel the image creation blessed by AI and Da Model, and continue to break through imagination to take photos with great sense of works.

It is precisely because of Huawei's unremitting pursuit of mobile image innovation that XMAGE has been repeatedly recognized by authoritative media reports and international professional image institutions, which not only explains its outstanding strength and industry influence, but also confirms Huawei's strong leadership and influence in the mobile image industry. The success of XMAGE has also explored a new direction for the development of mobile imaging, and inspired other mobile phone brands to create their own exclusive image brands.

In terms of culture, every technological innovation of Huawei not only expands the boundaries of mobile imaging technology, but also gives users wider creative space. Huawei is committed to stimulating people's imagination, creativity and appreciation, and exploring the infinite possibilities of images. Huawei's image XMAGE brand continues to break through, leading the development of the mobile image industry through brand technology upgrading. At the same time, XMAGE advocates the use of images to show the warmth of life, the beauty of humanity, and the upward force. This pure, universal emotion and values also constitute a common image culture around the world. In the future, Huawei will also continue to invest in the construction of mobile image culture, explore new image expressions and artistic pursuits with global consumers, and lead the development of image culture.

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