2024 Huawei Image Brand Night: Create a Warm World Together

five On October 22, Huawei held the "2024 Huawei Image Brand Night" activity in Shanghai Oil Tank Art Center. He Gang, CEO of Huawei Terminal BG, Bruce Lee, CEO of Huawei Terminal BG CTO, Chen Xiaobo, Vice President of the 9th China Photographers Association, Zhao Xiaoding, Film Photographer and Vice President of China Film and Television Photographers Association, and other guests gathered at the scene to discuss the future development of mobile images. In the activity, Huawei released its next ten year plan in the field of mobile imaging - Huawei Image XMAGE Co creation Plan.

He Gang, CEO of Huawei Terminal BG, said: "Compared with nearly 200 years of photographic history mobile phone The mobile image represented by Huawei Image XMAGE is still in the early stage of development. As an explorer and leader in this field, Huawei Image XMAGE invites you to work together to build the future of image and witness the power of image! "

Huawei Image XMAGE, unique advantages from technology to style

Since its release in 2022, Huawei Image XMAGE has created an image style with a sense of reality, freshness, permeability and breath based on the "optical, mechanical and electrical computing" technology; At the same time, we will use extreme imaging technology and experience to stimulate consumers' imagination, creativity and appreciation, so that mobile phone images can not only be used to record the present, but also present the creators' thoughts and feelings, and transmit the image power beyond appearances.

XMAGE has continuously climbed to new heights in the mobile image industry through a number of industry-leading technologies such as large aperture ultra travel telephoto, variable aperture and super aperture. In April this year, Huawei's Pura 70 series, as the pioneer of Huawei's image peak, came into the market and won widespread praise from the media, professional institutions and consumers by virtue of powerful functions such as Fengchi flash shooting, long focus macro distance, and real moving images.

In addition, the selected works of the "Warm World" XMAGE Global Tour, which was grandly opened in Dubai two weeks ago, were also exhibited at the event site. These video works range from more than 4 million Huawei mobile phone Selected from the photos taken by users, across 170 countries and regions, the perfect combination of technology and art is interpreted with different perspectives and styles, presenting an image feast for the guests and delivering warmth.

Facing the future, create a new chapter of mobile imaging

At the brand night activity, the "Huawei Image XMAGE Co creation Plan" was officially released, aiming to continuously promote the development of mobile images from the perspective of technological innovation and cultural construction. On the one hand, Huawei will invite industry experts, authoritative institutions and creators to work together as "Huawei Image Consultant" and create in-depth collaboration with the XMAGE R&D team; On the other hand, Huawei will continue to invest in the construction of mobile image culture, persist in holding global competitions and exhibitions, regularly output mobile image trend reports, promote image culture in a variety of ways, such as line photography, round tables, master classes, and encourage more users to pay long-term attention to images. He Gang said, "We hope to make XMAGE a visual symbol at a glance by integrating the power of technology and art to promote innovation!"

Bruce Lee released "Ten major image trends" on the future development of XMAGE in the event: miniaturization of image system; Perfect combination of shooting and clear shooting; Dark shooting and telephoto break through the picture quality boundary; What you see is what you get; Immersive dynamic image; Exclusive image style; Hongmeng based personalized content creation platform; Image creation supported by AI and big model; Multi shot and multi-mode; End cloud collaboration. He said: "Facing the future, XMAGE will combine soft and hard core clouds to build the future image power with ten trends."

During the event, several leading figures in the cultural and artistic circles, top photographers, and representatives of creators shared their in-depth views on the development of mobile images.

Chen Xiaobo said, "For more than ten years, I have seen photographers holding Huawei mobile phones, supported by technology, continue to carry out 'boundary exploration', so that those uncommon scenes, traces and deep feelings can be displayed in front of us."

Zhao Xiaoding shared the story of using Huawei mobile phones to shoot "instant aesthetics" on the spot. He said that his mobile phone was an important tool in his early stage filming and film shooting. In the TV drama "North Frog and South Pole" with Feng Xiaogang, through brushed glass, Huawei Mate 30 The portrait taken by RS Porsche has a unique three-dimensional appearance, including some highlights, which also presents a special level and atmosphere. This photo also won a prize in the photo solicitation activity of American Cinematographer magazine at that time.

Zhao Xiaoding said that this time Huawei Pura 70 Ultra The super high speed wind speed flash shooting function gave him a great surprise, and even could capture the strength of the dancer's hair and demeanor under the rapid movement. The upgrading of technology is to return "instant aesthetics" to the public and life, so that more people can record their own instant aesthetic works, and even create film works.

As a leader and promoter of global mobile images, Huawei has been continuously iterating and leaping in technological innovation after more than ten years of hard work and accumulation, and continuously expanding the boundaries of mobile images. In terms of cultural construction, Huawei actively promotes the global dissemination of mobile images by holding global film exhibitions, contests, community activities, etc., and helps the mobile image industry continue to change.

Facing the next decade, Huawei will continue to build a "brand with temperature", integrate the power of technology and art, lead the prosperity and progress of the mobile image industry, and open a new image era.

This article is an original article. If it is reproduced, please indicate the source: 2024 Huawei Image Brand Night: Create a Warm World Together https://mobile.zol.com.cn/873/8739376.html