A year-on-year growth of 100% in three years. On the eve of 618, JD and Prince Cat reached a strategic cooperation on stationery

five On June 20, on the eve of Jingdong 618, Jingdong reached a strategic cooperation with the domestic stationery brand Prince Cat, which will deepen cooperation around product, marketing, service and other dimensions. The two sides will jointly invest resources to provide users with better products and services, promote the good development of domestic stationery brands and industries, and sprint to the sales target of 100% year-on-year growth of Prince Cat in Jingdong's omni channel in the next three years.

According to the agreement, JD will open up a high-quality supply chain, accurate user demand insight, full link upgrade marketing capabilities, and continuously upgraded user service capabilities for the Prince Cat, help the Prince Cat more accurately meet user needs in product research and development, strengthen the core competitiveness of Prince Cat's products, and help the Prince Cat improve the possibility of "pushing new and exploding". At the same time, the Prince Cat will also actively participate in the "first step" plan of JD 3C digital new products and C2M reverse customization cooperation, so that consumers can enjoy the exclusive experience of the Prince Cat's new stationery products, rights and benefits, and preferential offers in JD, and meet the diversified needs of users.

At the level of product research and development, both parties will strengthen C2M reverse customization cooperation. Relying on JD's supply chain advantages and insight into the market and user needs, JD will help the prince cat to expand new high-value stationery categories, including scientific experiment suits, electronic building block suits, educational stationery, etc., and work together to develop customized products such as seals, name stickers, name pendants, and ultimately help the prince cat to launch more than 400 new products in JD every year, Including 100 self-developed products. As the most important part of the product life cycle, new products have become a very definite growth code for the Prince Cat. The launch of these new products will enrich the Prince Cat's product line, provide consumers with more diversified and personalized choices, and further lead the new trend of the stationery market.

At the same time, in order to meet the growing demand of users for the functionality and comfort of stationery, JD will also assist the Prince Cat in upgrading and iterating the existing products, such as sitting orthotics, pen holders, reading stands timer , card punch, etc., to ensure that the product meets the needs of consumers and market changes. Through close cooperation with JD, the Prince Cat will grasp the market trend and consumer demand more quickly to achieve sustained sales growth.

At the marketing level, JD will integrate internal and external resources and the ability of precision marketing, provide strong product promotion support for the Prince Cat, and help the Prince Cat continuously improve its brand influence. In the station, JD will help the Prince Cat increase product exposure through traffic and search optimization support; Outside the station, JD will attract more consumers to pay attention to the Prince Cat through resource placement and marketing support. The Prince Cat will also actively participate in the "first step" plan of JD's new products, cooperation with super popular products, and IP marketing cooperation, to continuously improve consumers' experience of purchasing and using stationery products. The two sides will help the Prince Cat's operation in JD reduce costs and increase efficiency, and promote the continuous growth of the Prince Cat's stationery product sales in all channels through marketing cooperation, channel co construction, large promotion of operation and refined operation.

As a domestic cutting-edge brand in the stationery field, Prince Cat has been adhering to the mission of "protecting children's eyesight, achieving a better future and dreams" since its inception in 2013, committed to the research, development, design, production and sales of teenagers' health learning supplies, and creatively developed a series of posture correction anti myopia stationery products such as sitting correctors, reading frames, pen holders, etc, Protect children's eyesight in an all-round way.

two thousand and eighteen In, the prince cat officially entered the self operated flagship store of JD. With the ultimate polishing of products, years of public praise in the industry, and high-quality design, production, sales, and service capabilities, the prince cat brand quickly won the favor of JD users, achieving an annual sales growth rate of 70%. Among them, the sitting orthotic device innovated and developed by the Prince Cat has become the top selling device of this category in JD for five consecutive years. At present, Prince Cat has become the national stationery brand chosen by tens of millions of families in JD, and won the "Best Breakthrough Stationery Brand Award" granted by JD 3C Digital in 2023.

As a new entity enterprise with both the genes and attributes of an entity enterprise and advanced digital technology and capabilities, JD, relying on its own supply chain advantages, continues to help more domestic brands, including the Prince Cat, enter thousands of households. In the future, JD will continue to work closely with the Prince Cat to launch more stationery products and quality services that meet consumer needs, continue to work together to explore new trends in the stationery industry, explore new opportunities for stationery growth, and jointly achieve high-quality and sustainable growth.

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