Strong growth in China's smartphone market Apple's market share fell to 13.7% for the first time

The latest statistics show that this quarter, China Intelligent mobile phone The market shows a strong growth trend. According to the report of TechInsights, an analyst, China's smartphone shipments reached 63.3 million units in this quarter, up 1% year on year. This result ended the downward trend of 11 consecutive quarters.

Surprisingly, Apple's share in the Chinese market fell to 13.7% for the first time and was classified as "Others". Analysts pointed out that this may be due to Apple's product pricing strategy, intensified market competition and the progress of local brands in technological innovation and service localization.

At the same time, among Chinese local brands, OPPO and its sub brands have been eye-catching. Thanks to a comprehensive product line and effective market strategy, they topped the list with a market share of 17.1%. Glory, Huawei and vivo followed closely, forming a highly concentrated market leader camp. Although Xiaomi remains in the top five, its market share has dropped to 15.0%.

It is worth mentioning that the strategic adjustment of second tier brands is also affecting the market pattern. In the face of fierce competitive pressure, Meizu announced that it would shift its focus from smart phone business to emerging fields such as artificial intelligence hardware. This decision is seen as a necessary move for survival and development in a highly competitive market environment.

To sum up, China's smartphone market has continued to grow, and some remarkable changes have taken place. However, in the face of external challenges, brands still need to continue to innovate and adapt to market demand to remain competitive and succeed.

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