The market share of iPhone in China fell out of the top five, and Apple entered the ranks of Others

According to the latest TechInsights data, in the first quarter of 2024, China Intelligent mobile phone The shipment volume reached 63.3 million units, an increase of 1% over the same period last year, ending the downward trend of the previous 11 consecutive quarters. Despite the poor performance in the first quarter of 2023, local suppliers successfully promoted market growth by resuming product release cycle and inventory construction activities.

In terms of manufacturer competition, the four major manufacturers - OPPO/OnePlus, Glory, Huawei and Vivo - compete in market share and are on a par. OPPO/Yijia leads the Chinese smartphone market with a market share of 17.1%, followed by Glory, Huawei and Vivo, with market shares of 16.7%, 16.6% and 16.1% respectively. Xiaomi ranked fifth with 15.0% market share, while Apple fell out of the top five with 13.7% market share.

It is worth noting that the top six smartphone manufacturers accounted for 95.1% of the market share in total, 1.4 percentage points higher than a year ago, indicating an increase in market concentration. At the same time, China's smaller smartphone manufacturers are limited in size and channels, and continue to face huge market challenges. For example, Meizu has announced that it will shift its focus from traditional smartphone business to new AI hardware field.

The recovery of China's smartphone market has brought a glimmer of hope to the industry, but weak consumer demand and fierce market competition are still challenges that manufacturers need to face. With the progress of technology and the adjustment of market strategy, it is worth continuing to pay attention to how the future market pattern will change.

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