Xiaomi won't make a camera? If I were Lei Jun, I would make such a camera

Is the camera a toy or a tool for eating?

Since the debut of Xiaomi SU7, many people have found that Xiaomi has made a lot of cost-effective products, so there was a hot search on the Internet for Lei Jun to make cameras, because today's cameras are really too expensive.

In fact, Xiaomi has actually made a camera. From 2015 to 2017, Xiaoyi, an enterprise of Xiaomi ecological chain, made Xiaomi sports camera and Xiaoyi micro single M1, and both of them were put on the Xiaomi Mall. Unfortunately, Xiaoyi and Xiaomi parted ways in the later period, and this product was not updated later.

Unfortunately, Xiaomi has decided not to make a camera again. So if I was Lei Jun and decided to make a camera, how would I do it?

one The pain point of the camera

The first pain point of camera is expensive! The price of ordinary cameras is about 8000 yuan, and the lens price is more than 10000 yuan. And for most people, the camera that is not used frequently costs more than 10000 yuan.

The second is that the camera is expensive to learn and complex to operate. In addition to the early shooting, there are post production. The entry cost is very high, but the final photos may not be taken mobile phone Good shooting.

Although the volume and weight of micro single cameras are reduced compared with SLR cameras, the volume and weight of some high-end cameras and professional lenses are still a consideration for users seeking portability.

In addition, the battery life of digital cameras, especially those with high resolution sensors and powerful processing power, may not be enough to meet the needs of long-term shooting.

These points are the shortcomings of the camera, and also the points that Xiaomi camera needs to change.

two Design Camera

The combination of smart phones and cameras can create a multi-functional and portable photography tool, which not only has the convenience of smart phones, but also provides a photography experience close to professional cameras.

The camera will use a 50 million high-resolution one inch sensor to support 4K video recording and ensure image clarity and detail. The fast focusing system uses hybrid technology, combining phase detection and contrast detection, to achieve fast and accurate focusing. In terms of image processing, the optimization algorithm developed by Xiaomi will be integrated to improve the image quality.

In view of the high attention paid to the video function in the current photography field, the Xiaomi camera will not only focus on the quality of still images, but also strengthen the video shooting ability, support high resolution (such as 4K, 8K), high frame rate video recording, and built-in multiple video shooting modes and advanced Video editing Functions to meet the needs of emerging user groups such as Vlog creators and short video producers.

Taking advantage of Xiaomi's advantages in intelligent devices, XSPM will integrate AI technology, including scene recognition, automatic HDR, portrait beautification, etc., to improve the user experience. In addition, the lightweight body design and removable battery make it an ideal choice for travel and daily carrying.

The Xiaomi camera has built-in Wi Fi and Bluetooth, so that users can quickly share photos and videos to social media. Xiaomi will develop supporting photography apps to provide Remote control , image management, editing and other functions. At the same time, it is integrated with the Xiaomi Cloud service to achieve automatic backup.

Xiaomi camera will work seamlessly with other smart devices of Xiaomi, such as smart watches, laptops, etc. At the same time, it provides a variety of lens options and replaceable housing design to meet the personalized needs of users.

Develop your own camera system, including designing new bayonet specifications. In order to quickly enrich the lens ecology, Xiaomi may open the bayonet agreement, attract more domestic lens manufacturers to join, and jointly create a lens system with good compatibility and diverse choices. Such a strategy requires a large amount of early investment, but it is conducive to long-term development.

Imitating the mode of smart phones, the Xiaomi camera supports frequent firmware updates, constantly provides users with new functions and performance optimization, and extends the product life cycle. In addition, we provide high-quality after-sales services and online tutorials to help users better master camera skills and enhance user stickiness.

three last

From the above, we can see that as a brand famous for innovation and cost performance, Xiaomi has the ability and responsibility to promote this change. By combining the convenience of smart phones and the high performance of professional cameras, Xiaomi can create an affordable and powerful photography tool, making photography more user-friendly and convenient.

However, cameras are a niche market after all, and Xiaomi has repeatedly stressed that it will not enter the camera market. Today's mobile phones also have a strong photographic ability. To some extent, the effect is not worse than that of cameras.

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