Vivo X Fold3 series product leader: let the folding screen category go to the mass market in an all-round way

On the evening of March 26, vivo held a new product press conference at the Shanghai World Expo Center, launching vivo X Fold3 Series, vivo Pad3 Pro, vivo TWS 4 and other new products. As the new folding screen of the protagonist, the vivo X Fold3 series not only features lighter, thinner and stronger performance, but also has a starting price of 6999 yuan.

After the meeting, Huang Tao, vice president of vivo products, and Hong Yi, general manager of vivo product line, were interviewed by the media. What are the interesting product stories of the vivo X Fold3 series? What is the development trend of vivo's folding screen? Let's see what they say.

one It sold out as soon as it was released. Vivo is committed to making the folding screen go to the mass market in an all-round way

If the sales volume is a test of the success of a product, then the vivo X Fold3 series is undoubtedly successful: five minutes of pre-sale on the day of the new product launch exceeded the sales volume of X Fold2 in a week; At 9:30 yesterday, vivo announced that the pre-sale of X Fold3 series increased by 600% compared with the sales of X Fold2.

There are two reasons for such achievements. First, the product is good enough to dispel consumers' concerns about folding patterns; Second, the price is low enough, the audience coverage is more comprehensive, and the product can be accepted by more consumers.

In the interview, Huang Tao mentioned that the reason why the vivo X Fold3 series distinguishes between the thinner standard version and the more powerful Pro version is "more to consider the needs of actual users, meet the expectations of different users, and let more consumers realize the freedom of folding screens". To be specific, some folding screen users only want to be thin and long lasting, and there are also enthusiasts who have high requirements for experience in all aspects. These groups can choose more suitable products from the vivo X Fold3 series.

From a higher perspective, the concept of making the folding screen go to the mass market also covers the small folding of vivo. Hong Yi said that small folding up and down has unique market value and significance. Vivo has also been exploring this market, and deeply thinking about what kind of experience this form of product can bring to users and what its real value is. At a suitable time in the future, vivo will continue to launch new small folding products.

As for the big folding, Hong Yi also clearly stated:“ Vivo X Fold3 series represents the folding screen mobile phone It has entered the mature stage of technology, We will continue to promote folding screen products to become more mature and perfect can Be more Public users use This is also our plan for future folding. "

two In front of the flagship straight board, vivo pushed the folding screen technology to maturity

Before the release of vivo X Fold3, ZOL's editorial department had guessed the price of this model during the evaluation. Some guessed it was from 8999 yuan to 7999 yuan, but they didn't guess it was from 6999 yuan. After all, although it is a standard version, the configuration of the X Fold3 has kept up with or even surpassed the flagship model last year.

This kind of pricing has coincided with the high-end flagship model of the straight board, and the frontal confrontation is inevitable. If you want better images, faster charging, slightly better performance, and a flagship of wireless charging, or want a larger screen with more application scenarios, under the same budget, Vivo has handed the choice to consumers.

Behind this is the gradual maturity of folding screen technology.

In the past, the factors hindering consumers from purchasing folding screens, in addition to the high price, experience problems such as massiness, poor durability, poor endurance, poor image, and impractical large screens exist objectively. The vivo X Fold3 has solved these problems one by one through the ultra light (219g) thin (4.65mm on one side) design, the armored feather structure, the blue ocean battery, the main camera of Cai Sisan, and the blue core model, making the big fold from a taste of fresh enough to an excellent experience.

Take the battery as an example. In the past, due to the folding form, the folding screen has very little space to accommodate the battery. The battery with a smaller capacity than the flat-panel machine cannot withstand the consumption of large screen. The thickness of the vivo X Fold3 battery is only 2.35mm, and it also reaches the 5500mAh capacity that many flagships have not achieved. This is obviously due to technological progress, and vivo is the driver of technological progress.

When talking about battery research and development, Hong Yi said that, in addition to the application of second-generation silicon in the research and development process, vivo also cooperates with suppliers in research and development to promote the faster development of second-generation silicon, high silicon batteries, and high silicon anode batteries. At the same time, it has also developed semi-solid batteries, so that the X Fold3 series can still guarantee a long life in low temperature environments, even without fear of the ultra low temperature in Antarctica.

"We are also pursuing perfection and miniaturization of various devices. Finally, these technologies enable us to install two large capacity batteries (5700mAh for the X Fold3 Pro) under such a thin and light body."

From the perspective of industry, the vivo X Fold3 series has driven the upgrading of the entire Chinese industrial chain and supply chain technology, which is the common embodiment of many advanced technologies. Because in the current situation that the total amount of folding screens is not large enough, technologies such as batteries, carbon fiber ultra durable lightweight hinges, armor glass and armor back cover need to be constantly promoted by manufacturers and suppliers.

"Most of the time, the work of immersing oneself in planting causes may have been done two or three years ago." Huang Tao revealed that compared with the previous generation of the Vivo X Fold3 series, such a significant upgrade was not completed within a year's R&D cycle. "In the whole process, our product team, technical team and supply chain team have pushed themselves to the limit, but we always believe that only when we tap our potential can we be the best product."

three The design details are full of sincerity, and vivo X Fold3 is closer to the young group

As the saying goes, details determine success or failure. In interviews, the media are not only concerned with research and development stories and development trends, but also the design details of products have attracted many people's attention, which makes many previously unknown ideas appear to the public.

It is believed that many users who often use the hover photography function will encounter a problem. The outer screen in contact with the ground is easy to be polished. To solve this problem, the vivo X Fold3 series outer screen is equipped with more solid armored glass. In addition, the outer screen has been pasted by the original factory. If the film is pasted, you can also find vivo after-sales service to replace it for free.

With regard to signals, the vivo X Fold3 series strengthens the coverage of the low frequency band, and will continue to optimize the signal performance in various scenarios. "Today's Beijing Shanghai High speed Railway has a lot to say, such as Qiongzhou Strait, Zhoushan Islands and concerts. We are optimizing these scenes with X100 and X100Pro products."

With regard to AI, the Blue Center big model carried by the vivo X Fold3 series can quickly interact with the big model through voice, text, picture drag, document drag and other forms. For example Video clips , can realize zero threshold short video editing; In office meetings and other scenarios, Little V Bangji supports real-time role based voice to text translation, real-time translation and bilingual display, and so on.

Hong Yi said that AI is a tool that enables mobile phones to complete all tasks more efficiently. The large screen can just give play to the operational advantages of AI. In the future, vivo will continue to develop AI applications to make it more convenient on the large screen.

As for design, the vivo folding screen inherits the previous design language, but it also has changes. The design of the first two generations is relatively mature, while XFold3 has added more young elements. Hong Yi said frankly that the change lies in Vivo's insight into users: "In fact, we find that more and more users, especially young users, are willing to use folding screens, and indeed folding screens have its real benefits. We see more and more young users entering this product form to enjoy the benefits of large screens."

"Vivo should have been more energetic and younger." Huang Tao also gave a positive answer, "We are 'becoming ourselves'."

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