1300 is the beginning! Behind the decline of all iPhone 15 official flags to the lowest price in history: Apple's weak demand in China

According to the latest price of the official flagship store of Tmall Apple Store, iPhone 15 series mobile phone The lowest selling price of the store has been refreshed for the whole series. Specifically, the price of the iPhone 15 128G is 4849 yuan, the starting price of the iPhone 15 Plus is 5849 yuan, the starting price of the iPhone 15 Pro is 6849 yuan, and the starting price of the iPhone 15 Pro Max is 8849 yuan.

According to the analysis of foreign media, this price adjustment is caused by Apple's weak demand in the Chinese market. In order to increase sales, Apple can only reduce prices significantly. This move shows that Apple's influence in the Chinese market is gradually weakening.

At present, the smart phone market in China is complex and changeable. In the high-end market, Huawei products are gradually rising and attracting a large number of consumers to choose their Mate series phones; Other domestic mobile phone brands such as OPPO, vivo, Glory and Xiaomi are also popular.

According to the financial report data of the first fiscal quarter of fiscal year 2024 released by Apple, in the Greater China region, the revenue in this quarter was 20.8 billion US dollars (about 149.344 billion yuan), down 13% from 23.9 billion US dollars in the same period last year. IDC analyst Will Wong said: "The main pressure comes from other Android phone manufacturers, because we noticed that Apple decreased by about 10% year on year this month, while Huawei increased by three digits."

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