Interview with OPPO product leader to explore the story behind the breakthrough upgrade of Find N3

On the afternoon of October 19, OPPO held OPPO Find N3 At the press conference, the new folding flagship OPPO Find N3 was released. After the press conference, Liu Zuohu, senior vice president and chief product officer of OPPO Software Product Manager Zhu Haizhou OPPO Find N Zhou Yibao, the director of series products, received an exclusive interview with the media and shared his thoughts on OPPO Find N3 image, shape design and other aspects, as well as his insight into the future development of the folding screen market. We have also sorted out some issues of high concern for everyone.

one Image: promote the popularization of folded pixel technology and continue to deepen AI

On OPPO Find N3, OPPO adopted a new folded pixel technology for the first time, greatly improving the sensitivity of the sensor. When asked why he used this technology, Zhou Yibao said he wanted to fold the screen mobile phone When the outsole module is placed on the top, the internal space is hard to bear. If compress Lens will affect the edge picture quality and cause the overall quality of the film to decline. Therefore, the folding pixel technology is the only choice.

The biggest difficulty in popularizing the folded pixel technology is the yield, which leads to the high cost of CMOS sensors using this technology. Zhou Yibao said: "The cost of (CMOS) may exceed the imagination of media teachers. We have also discussed a lot about whether the cost input-output ratio is appropriate. What we consider is that we should lead the development of folding, rather than consider its folded input-output ratio. If we don't do it, the yield will continue to be very low. Only when we do mass production, the yield will gradually increase, and the whole industry will be rapidly popularized. "

As for the application of AI technology in the image, Zhou Yibao said that Al technology has been installed on the Find X6, which has been put into research and development at the beginning of this year, and the image is processed by AIGC. On the boundary of AI technology, Zhou Yibao believes that the image is still a record of beautiful things in life. If AI generation is completely selected, the direction is biased. AI should help users record the beauty of life, and help users optimize photos in light and shadow, which is also the mission of OPPO imaging team.

two New form: the large screen is the perfect solution at the moment, and continues to polish thin

The previous two generations of Find N have chosen the industry's unique small size cross folding design. On the Find N3, the nearly 8-inch inner screen is aligned with the mainstream of the industry. When talking about this change, Zhou Yibao said that OPPO pursues better feel than pure data. According to OPPO's insight into users, business people, the target users of the folding screen, most need the flagship of large screen, image flagship and slim flagship. Under this requirement, Find N3 is the best solution selected by OPPO. In the size of Find N3, the outer screen is a standard 20:9 straight screen, which can be switched seamlessly with the previous straight board machine. Considering the experience logic of global users, Find N3 is a more appropriate solution.

Find N3 has been optimized in many aspects in order to provide light and thin body weight in a larger size. When introducing the optimization of Find N3, Zhou Yibao took the hinge design as an example. On the one hand, innovative design has reduced hinge parts by 33%; On the other hand, OPPO also continued to innovate in the screen lamination materials, including the use of carbon fiber, titanium metal and other materials, which further optimized the body weight.

Of course, the use of new technologies and materials will inevitably bring about cost increases. For example, for the titanium screws used in Find N3, Liu Zuohu said, "Each one seems to be 0.016g lighter, but its cost is much higher. A mobile phone costs 48, which costs a lot."

three Market: release time is not a problem, and it will continue to promote industry progress

At the end of each year, when flagship machines are piling up, the release time of OPPO Find N3 coincides with the trend of new machines, which inevitably makes people worry about its market volume. Faced with this question, Liu Zuohu said that "the release time is not the key, but the most important thing is whether your product is good. (For OPPO) Time should not be a problem, and the best product is the most important." Liu Zuohu also revealed the sales performance of Find N3 after opening the reservation, "Just now, Zhou Yibao told me that our one hour reservation is 1.4 times that of our Find N2, including a very high proportion of the classic version, more than 30%. I think this is a very good performance."

As one of the few rising market segments in the big market, many friends have chosen to expand the folding screen product line. OPPO does not intend to follow up this phenomenon. Liu Zuohu said "(OPPO) just wants to do the best folding. You can also say that I only want to do high-end folding or flagship folding, which is our current idea."

Liu Zuohu didn't think it was a big problem with product pricing. "Although the price has increased a lot, you should see that the whole product experience has been comprehensively upgraded. This upgrade feeling is very great, so from the sales results, I think it is also very good, 1.4 times. At least the first hour of booking can be seen, 1.4 times, and the collection version accounts for 30%. The proportion of the collection version was not estimated before High, now it has reached 30%. Because the product itself is the best folding you can see, but the problem is that you can immediately realize its value is different from other products. Whether it is worth the price at a glance is not a big problem. "

When talking about the audience of folding screen mobile phones, Liu Zuohu thought it was a process of educating users, because many users could not realize the advantages of folding screen mobile phones without experiencing them. Specifically speaking, Liu Zuohu believes that the audience of folding screen mobile phones is not only high-end people or business people, but also many professionals, such as designers, engineers and architects, will need a good folding phone.

However, Liu Zuohu believes that these inherent perceptions also need to be gradually broken through for the durability and other problems of early folding screen mobile phones. "In a sense, we are also leading the industry forward and constantly leading the industry innovation, changing the user's perception, which is our little contribution. We have also been leading the way in terms of the number of screen folds. We surprised the industry when we didn't show the number of screen folds. For the first time, we had 200000. Later, everyone moved forward a little bit. I think we must be pushing the industry forward, which is good for everyone and better for users. "

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