Apple Considers Raising iPhone 15 Pro/Pro Max Price

According to the latest report of Bloomberg, Apple is considering improving the iPhone 15 Pro and iPhone 15 Pro Max prices. These two models mobile phone It is the new generation flagship model launched by Apple this fall. The price of the two low-end models, iPhone 15 and iPhone 15 Plus, will not change. At present, the starting price of the iPhone 14 Pro of the Bank of China version is 7999 yuan, and the starting price of the iPhone 14 Pro Max is 8999 yuan.

According to Bloomberg, Apple expects that the shipment volume of the iPhone 15 series this year will be the same as that of the iPhone 14 series last year, about 85 million units. By raising the price of high-end models, Apple hopes to increase the overall iPhone revenue.

In addition, IT Home also summarized some rumors that all iPhone 15 models will use the USB-C interface instead of the previous Lightning interface. The iPhone 15 Pro series will use a new titanium alloy body and the latest generation A17 chip based on the 3-nanometer process. In addition, these two phones will also add a multi-function button on the side, similar to the Action button on Apple Watch Ultra, to replace the mute switch.

In terms of camera, the iPhone 15 Pro Max will also add a periscope lens to provide a larger optical zoom range. In addition, the Pro series will also adopt a new production process, so as to have the narrowest display frame ever. It was previously reported that there was a production problem with this new design, but Bloomberg reported that this problem would be solved in a few weeks and would not have a significant impact on the overall production.

It is expected that Apple will hold a press conference in September to officially release the iPhone 15 series mobile phones.

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