The measured results tell you! What are the cooperation plans between mobile phone manufacturers and camera brands

Huawei x Leica, vivo x Zeiss, One Plus x Hasselblad, there are already many mobile phone The manufacturer cooperates with the camera brand. Then the question arises. Why should the mobile phone manufacturer cooperate with the camera brand? What are the differences between Hasselblad/Leica/Zeiss in their image training styles? Should consumers buy mobile phone products that cooperate with camera brands? This article will answer the above questions.

01 What is the cooperation picture between mobile phone manufacturers and camera brands?

When it comes to taking photos with mobile phones, many people used to think of taking photos with their hands. With the increasingly powerful functions of mobile phone cameras, such as the addition of ultra wide-angle lenses, the number of mobile phone pixels exceeding 100 million, and the optimization of algorithms, such as super night scenes, multi frame synthesis, the quality of mobile phone photos is also getting higher and higher, which makes some mobile phone manufacturers have the courage to challenge camera brands. The advantages of mobile phone photography are as follows:

1. Compared with the camera, the mobile phone is light and compact, and can quickly start to take photos at a good moment to meet the needs of people to take photos at any time.

2. Mobile phones have strong computing power. The beauty, handheld night scenes, panoramic photos, etc. that mobile phones bring are actually the embodiment of computational photography, which can respond well to people's diverse shooting needs.

Image source: Hippopx

As people pay more and more attention to mobile phone photography, mobile phone manufacturers have to consider taking photos. Simply piling hardware and relying on algorithms can no longer open the gap between products. So mobile phone manufacturers thought of cooperating with camera brands, signing a cooperation agreement, and then working together to make contributions to improving people's mobile phone photography experience. After all, the advantages of the two can be well complementary. The advantages of traditional cameras over mobile cameras are as follows:

1. Deep cultural heritage. Taking Leica camera as an example, it enjoys a high reputation in the photographic world with its superb optical lens technology and superb mechanical technology. Its classic "red dot", as a unique logo, provides unlimited creative inspiration for photographers who are committed to creating and inscribing the era.

2. Accumulation in optical technology. Taking ZEISS as an example, as one of the three major coating technologies in the world, ZEISS T * coating can effectively improve the bad imaging phenomena such as glare and ghost, which is popular with professional photography enthusiasts.

At present, it is known that Huawei x Leica, Vivo x Zeiss and One Plus x Hasselblad have cooperated with cameras, and their image training styles are also different. Next, the author will analyze for you.

02 The image style of Huawei x Leica, vivo x Zeiss, Yijia x Hasselblad

The author selects a group of photos to see the image styles of Huawei x Leica, vivo x Zeiss and Yijia x Hasselblad Huawei P50 Pro 、 vivo X70 Pro+ 、 One plus 10 Pro Shooting.

Huawei x Leica

Vivo x ZEISS

One plus x Hasu

Huawei P50 Pro image brightness is average, color style is realistic, and basically consistent with what people see. vivo X70 Pro +The color style has high saturation, which is more pleasing to the eye. One plus 10 The brightness of the Pro screen is higher than that of the first two, retaining rich architectural details, and the color is not as rich as that of the first two.

The image styles of Huawei x Leica, vivo x Zeiss and Yijia x Hasselblad are also different. Huawei x Leica has a cool color, which has a style of oil painting; Compared with the shooting style with full filter taste, the natural color of vivo x Zeiss tends to be more like what you see when you shoot with high saturation; The image style of Yijia x Hasu is more accurate, and the transition between colors is more delicate.

03 Whether consumers should buy mobile phone products that cooperate with camera brands

In my opinion, the cooperation between mobile phone manufacturers and camera brands can not only improve the actual imaging quality of mobile phones, but also bring the excellent shooting experience of professional cameras to mobile phones, improving the fun users can get when using mobile phones to shoot. For consumers who like to take photos, buying mobile phone products that cooperate with camera brands can not only shoot works with camera color style, but also save money on camera, which is worth it properly.

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