Interview with realme Xu Qi: A good product is a particularly good story in itself

On July 21, The flagship new product launch of realme Real GT series was held at the China Film Director Center in Beijing, mobile phone And earphones. After the press conference, Xu Qi, president of China, was interviewed by the media and told the outside world the story behind the product and the situation of the realme brand.

Xu Qi, Vice President of realme and President of China

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01 Cooperation with Naoto Fuzawa has greatly benefited realme

imperceptibly, Realme has cooperated with the design master naoto mizzawa for four generations of products. From the "onion" and "white garlic" of the realme X master version, to the "cement" and "red brick" of the realme X2 Pro master version, to the "line" and "point" of the realme X50 5G master version, and now to the "suitcase" of the realme GT master exploration version. Every generation of master products is the result of direct participation of Naoto Mizawa.

Realme X Master Onion

Realme X Master White Garlic

"Every time we cooperate, we will communicate with Naoto Fuzawa more than a year in advance to put forward design requirements for the next blockbuster product. Naoto Fuzawa will spread his creativity based on our design requirements, and then determine the final plan by proposing to realme."

As Xu Qi said, The cooperation between realme and naoto mizzawa is not just a product promotion with a master name, The master version of realme is the creative fruit of naoto mizzawa's self diffusion, providing consumers with unique aesthetics. A good product is a particularly good story in itself, and it will really impress users.

Realme X2 Pro Master Cement

Realme X2 Pro Master Red Brick

Of course, for the realme design team, it is also a dream learning opportunity to cooperate with the idol Naoto Fuzawa. Xu Qi said: "On the basis of master design, we will basically respect Naoto Fuzawa's creativity, and he will bring us a lot of thinking, The realme design team learned a lot from him, such as how to make the design meaningful and more advanced. "

Realme Real GT Master Exploration Travel Case · Grey

Realme GT Master Exploratory Travel Case · Apricot

From the perspective of ordinary consumers, we are not only glad that the cooperation between realme and Naoto Azawa has not ended (there will be new products in the future), but also look forward to whether the design team of realme can add the ideas and skills learned from Naoto Azawa to non master products in the future, so that the design connotation of realme product line can be comprehensively improved.

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02 "The first thing I thought of was Lao Luo"

The new products at this press conference are amazing, but they are not "surprises" because of the early warming up. For many people, an unexpected surprise at the conference was Luo Yonghao's friendly guest appearance in the form of video broadcast.

Luo Yonghao guest starred in the realme conference in the form of video

When asked what role Luo Yonghao played in the birth of the new realme machine, Xu Qi said: "Lao Luo is a picky friend we invited... When this product just came out, we first thought of Lao Luo."

If you know Luo Yonghao a little, you will know that he is a person who pursues design and knows design. More importantly, he is also a "brain damaged fan" of Naoto Fuzawa. He even showed his own books written by Naoto Fuzawa on the release broadcast.

If there is anyone who is more suitable for consulting, Luo Yonghao, who has done mobile phones, knows industrial design, and also knows Naoto Kanazawa, is really the person Realme should "think of first time".

In addition, Xu Qi also revealed that "I dug the No. 0002 staff of the hammer to be our design director". This shows that realme attaches great importance to design.

03 Realme never mentioned "cost performance", but did quality price ratio

In most cases, the term "cost performance" is a commendatory term, but the single definition of the term will limit a product and turn it into a product that can achieve nothing without price. Realme doesn't want its products to be like this. Xu Qi's attitude towards this topic is very clear: "We never officially mentioned the word 'cost performance', because we don't want everyone to think that Realme competes through price. Some friends only focus on the price competitiveness of Realme products, but ignore our advantages in design, performance, etc. ”

Therefore, this is the motivation of Realme to make "quality price ratio". Leave the price, Realme products should also be excellent.

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04 The sales target is very optimistic

No matter which master is invited to design and what kind of hardware is equipped for the mobile phone, all these efforts should be implemented into sales. Sales volume is not the only indicator to measure the success of mobile phone manufacturers, but it is one of the most important indicators.

With regard to market performance, Xu Qi talked about the goal of Realme in the first half of this year: "6.18 We hope to enter the top three mobile phone industry", and the goal of the whole year: "China's market exceeds 10 million".

618 achievements of realme in 2021

So far, Realme has completed the first goal, and the second goal is no accident or problem. But Xu Qi also mentioned his regret in the first half of the year: "In the first half of the year, we released the first batch of Snapdragon 888. It's a pity that this product was interrupted due to the chip. It's really sad." This also explains the popularity of realme products from the side. It's not popularity that restricts sales, but component supply.

Equipped with Snapdragon 888 realme GT

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In addition, Xu Qi also mentioned Realme's plan for the rest of this year: "It is expected that there will be three blockbuster products released in the second half of the year. These three products have done a very good job in the design and configuration of ChaoPlay, which is worth looking forward to. I believe that the second half of the year will also be very exciting."

05 "Design is the gene of realme"

On one page of the PPT at the press conference, the words "design is the gene of realme" clearly showed realme's attitude towards making products. In the interview, Xu Qi also emphasized the importance of design for many times: "Not only the performance, quality and texture, but also the design details, which are worth collecting and playing with."

If we say that "performance leapfrogging" and "fashion design" have helped realme create its own world, then the design focusing on texture will further enhance the influence of the realme brand, so that more people can use the well-designed quality price products.

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